ApproveThis manages your MyMobileAPI Integration approvals.

Why Combine Approval Workflows and SMS Communication?

Businesses that move fastest don’t just automate tasks—they connect systems to create intelligent workflows. ApproveThis and MyMobileAPI solve two critical challenges: streamlining approvals and maintaining real-time communication. When connected via Zapier, these platforms turn delayed processes into dynamic interactions. Marketing teams get instant alerts for customer feedback approvals. Operations managers escalate urgent budget requests via SMS. Customer support triggers follow-up messages the moment a refund is approved. This integration doesn’t just save time—it transforms how teams collaborate across departments, devices, and time zones.

How These Platforms Complement Each Other

ApproveThis specializes in structured decision-making, with tools like multi-step approvals, conditional thresholds, and automatic delegation. MyMobileAPI focuses on high-impact SMS communication, enabling bulk messaging, reply tracking, and scheduled campaigns. Together, they bridge the gap between internal processes and external stakeholder engagement. For example, a procurement request approved in ApproveThis can automatically notify suppliers via SMS. Conversely, a customer’s text message reply can trigger an approval chain for urgent service upgrades.

Key Integration Advantages

Approvers don’t need MyMobileAPI licenses to act on SMS-triggered requests—they review and decide directly via email. Finance teams set auto-approval rules for low-risk expenses but require manual review for large purchases, with SMS alerts escalating overdue decisions. Sales managers receive deal approval requests via text during client meetings, cutting approval cycles from days to minutes.

Real-World Use Cases

1. Customer Feedback Escalation (Retail/Hospitality)

When a hotel guest texts a complaint about room conditions, MyMobileAPI detects the message and triggers an ApproveThis workflow. The maintenance manager receives an approval request with the guest’s message and proposed resolution (e.g., room upgrade, discount). Upon approval, front desk staff automatically get an SMS to execute the solution. A luxury resort chain using this workflow reduced complaint resolution time by 68%, with managers approving 92% of requests directly from their phones.

2. Emergency Procurement (Construction/Field Services)

A construction foreman texts “EQUIPMENT FAILURE” to MyMobileAPI when a bulldozer breaks down. ApproveThis creates a purchase request routed to the CFO (if over $5k) or site manager (under $5k). Approved requests trigger SMS order confirmations to suppliers. One drilling company eliminated 12-hour equipment delays by setting approval thresholds that auto-approve critical spare parts up to $3,000.

3. Campaign Approval Cycles (Marketing Agencies)

When a client replies “APPROVE” to a campaign draft via SMS, MyMobileAPI initiates an ApproveThis workflow that locks final assets and notifies creative teams. If the client texts “REVISE,” the request routes to project managers with the client’s notes. An ad agency shortened client review cycles from 5 days to 8 hours using this method, with all revision requests timestamped and auditable.

Setting Up the Integration

Step 1: Create Zapier connections for ApproveThis and MyMobileAPI.
Step 2: Choose a trigger: “New Reply” (MyMobileAPI) or “New Request” (ApproveThis).
Step 3: Map SMS reply data to ApproveThis fields like “Request Title” or “Amount.”
Step 4: Activate the Zap. Test by sending a sample SMS or creating a test approval.

Pro Tip: Use ApproveThis’ Calculated Fields to auto-populate SMS-derived data (e.g., converting “APPROVE $1500” into a budget request).

Department-Specific Benefits

Finance Teams

Auto-route SMS-based invoice approvals using conditional logic. Example: All vendor payment requests over $10k require CFO approval via email, while smaller amounts auto-approve if the SMS includes “#CONFIRMED.” Vacation delegation ensures backup approvers receive SMS alerts if primary contacts are OOO.

Sales Organizations

Field reps text “DISCOUNT REQUEST [Account Name] [%]” to trigger tiered approvals. Regional managers get SMS alerts for deals under 15% discounts; VP Sales reviews anything higher. Approved requests auto-update CRM records and notify reps via text within 15 minutes.

Customer Support

Agents text “ESCALATE [Ticket ID]” to MyMobileAPI, creating ApproveThis cases that route to senior staff. Approved escalations trigger SMS updates to customers: “John is now handling your case. Expect resolution by 2 PM.” Denied escalations auto-send: “We’re optimizing your solution—check email for details.”

Beyond Basic Automation

ApproveThis’ Approval Thresholds let businesses set rules like “Auto-approve all SMS requests from verified numbers if under $500.” Combined with MyMobileAPI’s sender ID validation, this prevents fraud while accelerating valid requests. For time-sensitive approvals, use Sequential Routing—if the first approver doesn’t respond within 15 minutes (tracked via SMS read receipts), the request escalates to their manager.

Getting Started

Companies using both platforms report 41% faster approval cycles and 83% fewer communication gaps. To replicate these results:

• Start with one high-impact workflow (e.g., SMS-based travel request approvals)
• Use ApproveThis’ audit trails to identify bottlenecks
• Expand to multi-department processes once teams adapt

Ready to transform approvals from a bottleneck into a competitive advantage? Register for ApproveThis or schedule a demo to explore custom Zapier integrations. For MyMobileAPI setup, visit their website.