ApproveThis manages your Contify Integration approvals.

When Data Meets Action

Contify delivers real-time market intelligence – competitor moves, industry shifts, customer sentiment. But data alone doesn’t drive decisions. ApproveThis adds the missing layer: structured approval workflows that turn insights into action. Together, through Zapier, these platforms close the gap between discovering critical information and mobilizing your team to respond.

Why This Integration Matters

Contify tracks thousands of data points. ApproveThis ensures the right people review the right information at the right time. Consider these scenarios:

• A sales team discovers a competitor’s pricing change via Contify. With ApproveThis, they trigger an immediate pricing strategy review with executives.
• Legal flags a regulatory update. Approval workflows ensure compliance teams confirm interpretation before company-wide dissemination.

This isn’t just automation – it’s governance. By connecting Contify’s monitoring to ApproveThis’ approval logic, organizations reduce risk while accelerating response times.

Real-World Use Cases

1. Moderating Market Intelligence Comments

Template: "Create approval requests for new Contify comments"

When teams discuss sensitive findings in Contify’s newsfeed (merger rumors, executive changes), unvetted comments can lead to misinformation. This integration:

• Triggers when any user posts a Contify comment
• Routes the comment + original content to designated approvers
• Only publishes comments after compliance/legal review

Who benefits: Financial institutions tracking stock-moving news. A hedge fund analyst posts speculation about a pending acquisition. The compliance team receives an ApproveThis request with the comment + source data, approves only factual statements, preventing regulatory issues.

2. Validating Saved Search Alerts

Template: "Create approval requests for new saved search results"

Contify’s saved searches deliver crucial updates – patent filings, product launches, leadership changes. But acting on unverified alerts wastes resources. This workflow:

• Triggers when Contify finds new matches for high-stakes searches
• Sends the intelligence + context to subject matter experts
• Requires approval before escalating to executives

Who benefits: Pharmaceutical companies monitoring FDA updates. A Contify alert about drug approval changes auto-triggers an ApproveThis request to medical affairs. Only vetted, clinically accurate summaries reach the C-suite.

Key Integration Advantages

For Contify Users

Approval workflows adapt to intelligence urgency. Configure ApproveThis to:

• Auto-approve low-risk alerts (industry newsletters)
• Require multi-level sign-off on critical updates (regulatory changes)
• Add calculated fields that prioritize requests based on Contify’s sentiment analysis scores

For ApproveThis Users

Contify becomes a trigger for proactive governance. Example: Set approval thresholds where any Contify alert mentioning “litigation” in your industry automatically routes to legal, while “product launch” triggers marketing reviews.

Setup Essentials (Zapier Required)

Step 1: Create a Zapier account if you don’t have one

Step 2: Connect Contify as the trigger app. Choose either:

• "New Comment" for discussion moderation
• "Run a Saved Search" for alert validation

Step 3: Connect ApproveThis as the action app. Use "Create Request" to build approval tasks with Contify data auto-mapped to fields like:

• Request Title: Contify alert type + date
• Description: Key excerpts + source links
• Custom Fields: Sentiment score, competitor name, risk level

Pro Tip: Use ApproveThis’ calculated fields to auto-set due dates – 24 hours for high-priority Contify alerts, 72 hours for standard updates.

Team-Specific Benefits

Marketing Teams

Scenario: Contify detects a competitor’s social media campaign. The marketing team:

• Receives an ApproveThis request with campaign screenshots + engagement metrics
• Approves/denies a counter-campaign budget using approval thresholds
• Escalates to CFO if spend exceeds $10k via auto-routing rules

Legal & Compliance

Scenario: Contify flags a regulatory change. Legal teams:

• Get ApproveThis tasks with PDF summaries + jurisdiction details
• Require sequential approvals (associate → director → GC)
• Automatically delegate requests if primary counsel is OOO

Sales Enablement

Scenario: Contify surfaces a prospect’s earnings call transcript. Sales:

• Trigger approval requests to validate pain points
• Require consensus from 3+ team members before updating CRM
• Track approval timelines to measure response speed

Critical Features in Play

Approver Flexibility

Contify users often work with external partners – law firms, consultants, agencies. ApproveThis eliminates the need for these collaborators to have Contify licenses. They receive email approvals with all necessary context, maintaining security while simplifying access.

Real-Time Audit Trails

Every approved/denied Contify alert leaves a timestamped record in ApproveThis. During compliance audits, teams can prove who reviewed specific intelligence and when – crucial for regulated industries.

Adaptive Routing

If Contify detects a crisis-level event (e.g., product recall in your industry), ApproveThis can:

• Bypass standard approvers via conditional logic
• Auto-assign tasks to crisis team members
• Set stricter due dates (e.g., 2-hour SLA)

Getting Started

1. Register for ApproveThis (free trial available)

2. Explore Contify’s monitoring capabilities

3. Build your first Zap in under 15 minutes using pre-built templates

The Bottom Line

Contify tells you what’s happening. ApproveThis ensures you respond correctly. Together, they transform market intelligence from a data stream into a decision engine. Whether you’re mitigating risks, seizing opportunities, or optimizing operations, this integration turns insight into action at scale.

Ready to automate approvals? Schedule a demo to see how ApproveThis + Contify work in your environment.