ApproveThis manages your Hey Oliver Integration approvals.

Two Platforms, One Goal: Turning Leads into Revenue

Hey Oliver excels at capturing leads through personalized campaigns, but even the best marketing automation hits a bottleneck when human decisions are required. ApproveThis solves this by adding structured approval workflows to Hey Oliver's lead generation engine. Together, they create a closed-loop system where leads move seamlessly from capture to qualification to action.

Why This Integration Matters for Growth-Focused Teams

Marketing teams waste 15-20% of their week chasing approvals according to recent industry surveys. The Hey Oliver/ApproveThis integration eliminates this friction through three key advantages:

• Speed: Reduce lead response time from days to hours
• Accuracy: Apply consistent qualification criteria across teams

For example, a marketing agency using Hey Oliver for client campaigns can automatically route high-value leads to account managers for immediate review via ApproveThis. The alternative? Leads languishing in spreadsheets while decision-makers hunt for context.

Real-World Use Cases That Drive Results

Enterprise Marketing Teams: Scaling Campaign Approvals

National retailers using Hey Oliver for location-specific promotions can configure ApproveThis to:

1. Auto-route local campaign proposals to regional directors
2. Escalate budget approvals over $10K to VPs
3. Trigger personalized follow-ups in Hey Oliver upon approval

SaaS Companies: Accelerating Trial Conversions

When a free trial user triggers specific engagement markers in Hey Oliver, ApproveThis can:

• Route the lead to sales for custom demo scheduling
• Automatically approve discount offers based on usage thresholds

Technical Setup Made Simple

Connecting Hey Oliver and ApproveThis via Zapier takes under 15 minutes:

1. Create Zapier triggers for Hey Oliver's lead capture events
2. Map lead data to ApproveThis request templates
3. Configure approval rules based on lead score or campaign type

Key benefit: External partners approving requests only need ApproveThis access - no additional Hey Oliver licenses required. This makes the integration ideal for agencies managing multiple client accounts.

Beyond Basic Approvals: Advanced Features That Add Value

ApproveThis enhances Hey Oliver workflows through:

Calculated Fields: Automatically flag leads requiring executive review based on deal size thresholds pulled from Hey Oliver data.

Vacation Routing: Ensure campaign approvals never stall by auto-reassigning absent approvers.

Department-Specific Benefits

Marketing Operations

Maintain campaign velocity by setting automatic approvals for pre-authorized budget ranges while flagging exceptions for manual review.

Sales Leadership

Use approval history in ApproveThis to identify bottlenecks in lead handoff processes and optimize Hey Oliver scoring rules accordingly.

Finance Teams

Align promotional offers created in Hey Oliver with budget guardrails through ApproveThis' conditional approval chains.

Common Implementation Pitfalls to Avoid

Don't: Create single-approver workflows for complex deals - use ApproveThis' consensus groups instead.
Do: Sync Hey Oliver lead scores as custom fields in ApproveThis to trigger tiered approval paths.

The Bottom Line: Faster Decisions = Better Conversions

Early adopters report 40% faster lead response times and 22% higher conversion rates on approved leads. The integration pays for itself by preventing qualified leads from slipping through procedural cracks.

Next Steps for Implementation

1. Register for ApproveThis (free 14-day trial)
2. Connect your Hey Oliver account via Zapier
3. Clone pre-built templates for common marketing approval scenarios

For complex implementations or enterprise needs, schedule a custom demo to see advanced features like calculated fields and approval thresholds in action.