ApproveThis manages your Third Light Chorus Integration approvals.

Why Approval Automation Matters for Digital Assets

Modern businesses create and manage thousands of digital assets - from marketing collateral to legal contracts. Third Light Chorus provides robust digital asset management (DAM), while ApproveThis brings structure to approval processes. Together through Zapier, they solve a critical operational gap: ensuring the right people review assets at the right time, without manual chasing or version chaos.

Marketing teams waste 15-20 hours monthly tracking down approvals according to recent industry surveys. Legal departments face similar delays with contract reviews. This integration eliminates those bottlenecks by connecting asset storage with decision-making workflows. Files move automatically between systems based on real-time approval statuses, creating a closed-loop process that keeps teams aligned.

Core Integration Capabilities

Three key automation patterns drive value:

1. Automatic Review Triggers

When new files land in designated Chorus folders, ApproveThis instantly creates approval requests. Example: A design agency uploads client-branded templates to Chorus. The system automatically routes them to both the client's marketing lead and legal team for simultaneous review via email - no logins required for external approvers.

2. Status-Driven Metadata

Approval decisions (approved/rejected/revise) automatically update Chorus metadata fields. Example: An enterprise legal team tags approved contracts with "Cleared for Execution" status directly in Chorus, while rejected drafts get "Needs Revision" flags with reviewer comments attached.

3. Bidirectional File Sync

Approved assets get pushed back to Chorus with version control, while rejected items trigger update notifications. Example: A pharmaceutical company's regulatory team approves updated drug trial documentation in ApproveThis, which then publishes the final PDF to a locked Chorus folder while archiving previous drafts.

Real-World Business Impact

Marketing Teams: Campaign Velocity

Global consumer brands use this integration to slash time-to-market for seasonal campaigns. When product shots arrive in Chorus, ApproveThis routes them to regional managers for localization approvals. Calculated fields automatically escalate high-priority assets past junior reviewers based on campaign launch dates in metadata.

Legal Departments: Audit Compliance

Corporate legal teams maintain chain-of-custody records by linking Chorus document versions to approval audit trails. When updated NDAs get uploaded to Chorus, ApproveThis requires partners from both legal and executive teams to approve changes sequentially before enabling external sharing.

Manufacturing Firms: Specification Control

Engineers store technical drawings in Chorus with approval thresholds. Any CAD file update over $50K impact automatically routes to plant managers and safety officers via ApproveThis. The system uses conditional logic to include different approvers based on metadata like "Material Type" or "Production Line."

Technical Setup Made Simple

Implementation requires three steps in Zapier:

1. Connect Chorus "New File" trigger to ApproveThis "Create Request" action
2. Map Chorus metadata fields to ApproveThis custom parameters
3. Configure approval thresholds and escalation rules in ApproveThis

Critical configuration notes:

• Use Chorus Smart Collections to define approval-worthy folders
• Leverage ApproveThis calculated fields to pull metadata like file size or project codes
• Set up vacation delegates in ApproveThis to prevent holiday delays

Cross-Functional Benefits

Creative Teams

Stop chasing feedback emails. Designers receive annotated comments directly in Chorus when assets get rejected, with ApproveThis maintaining version history of all changes requested during review cycles.

External Partners

Agencies and clients approve assets via email without Chorus logins. ApproveThis tracks all external decisions while maintaining Chorus security - partners only see files you explicitly route to them.

Compliance Officers

Automated audit trails in ApproveThis show exactly who approved each asset version stored in Chorus, with timestamps and decision comments. Approval groups ensure mandatory dual-control on sensitive documents.

Strategic Advantages

This integration does more than accelerate approvals - it transforms how organizations handle digital content:

Version Control at Scale

Approval statuses in ApproveThis automatically tag Chorus files with human-readable labels like "Approved - 2024 Q3 Campaign" rather than ambiguous filenames. Teams always access the latest ratified versions.

Metadata-Driven Automation

Chorus asset attributes (file type, project code, department) trigger tailored approval paths in ApproveThis. Engineering specs might require safety reviews, while marketing images need brand compliance checks - all automated through conditional logic.

External Collaboration Guardrails

Client approval workflows run through ApproveThis without granting Chorus access. Partners review assets via email while all files remain securely stored and versioned in Chorus. If relationships change, simply disable their approval access without impacting DAM security.

Getting Started

Begin with limited-scope pilots:

1. Choose one high-volume approval process (e.g., social media posts)
2. Define Chorus folders and ApproveThis template with two approval stages
3. Run parallel manual/automated processes for one sprint to refine rules

Pro tip: Use ApproveThis' calculated fields to pull Chorus metadata like file size or creation date into approval logic. Example: Automatically approve blog images under 2MB, but require design lead review for larger files.

For teams managing external clients, activate email-based approvals with branded templates. Approvers receive decision links that work on any device without software installs - critical for maintaining professional relationships with less tech-savvy partners.

Next Steps

Ready to transform your digital asset workflows? Start your ApproveThis free trial or request a custom demo showcasing Chorus integration scenarios. Implementation typically takes 2-3 weeks for initial use cases, with most teams seeing full ROI within 90 days through reduced approval delays and compliance overhead.

Technical teams can explore the ApproveThis-Zapier integration documentation to build custom connections. Remember - approvers never need Chorus licenses, making this ideal for cross-company collaborations where you want to maintain control over core DAM access.