ApproveThis manages your SocialGest Integration approvals.

Two Platforms, One Powerful Connection

Social media managers know the drill: endless content approvals, last-minute edits, and chasing decision-makers through Slack threads. SocialGest simplifies social media scheduling and analytics, while ApproveThis cuts through approval bottlenecks. Together through Zapier, they create a closed-loop system where content moves from creation to approval to publication without manual handoffs.

Why This Integration Matters

Social media teams waste 6.5 hours weekly on repetitive tasks according to recent industry surveys. The SocialGest-ApproveThis integration tackles three core challenges:

• Brand Governance: Prevent off-brand posts through structured approval chains
• Audience Engagement: Accelerate response times to leads and comments

For a mid-sized ecommerce company using both platforms, this integration reduced post-approval time from 48 hours to 3.2 hours average.

Real-World Use Cases

1. Lead Response Acceleration

When SocialGest captures leads through its itsMyBio tool, ApproveThis automatically routes them for sales team review. A Toronto-based marketing agency uses this to:

- Qualify high-value leads within 1 business hour
- Assign follow-up tasks based on approval comments
- Maintain CRM hygiene by filtering out spam immediately

Approvers receive email notifications with lead details and one-click approve/reject options - no SocialGest login required.

2. Content Governance at Scale

The Instagram approval workflow prevents costly social media errors. A luxury travel brand implemented this to:

- Enforce mandatory legal reviews for partnership posts
- Route location-specific content to regional managers
- Archive approved posts with metadata for compliance

ApproveThis' calculated fields automatically flag posts exceeding character limits or containing restricted hashtags before they reach human reviewers.

Technical Setup Made Simple

Connecting SocialGest and ApproveThis takes under 15 minutes:

1. Create a Zapier account
2. Choose your SocialGest trigger ("New Lead" or "Scheduled Post")
3. Select ApproveThis as the action app
4. Map SocialGest data to ApproveThis fields

Pro Tip: Use ApproveThis' conditional logic to route Instagram Stories to junior staff while sending main feed posts to senior managers.

Team-Specific Benefits

Marketing Teams

Eliminate content bottlenecks before product launches. When promoting a new collection, approval groups ensure:

- Product managers verify specs
- Legal checks disclaimers
- Regional leads confirm localization
...all in parallel rather than sequential review.

Sales Teams

ApproveThis' vacation delegation prevents lead response delays. If a sales lead is OOO, requests automatically reroute to their backup - no manual reassignment needed.

Operations Teams

Real-time dashboards in ApproveThis show pending SocialGest requests alongside other approval types, giving ops leaders a unified view of workflow bottlenecks.

Critical Features You'll Actually Use

While both platforms offer dozens of features, focus on these power combos:

Approval Thresholds: Auto-approve routine SocialGest posts under $500 in promotion spend, while flagging larger budgets for manual review.

Mobile-Friendly Approvals: Managers can approve Instagram captions directly from their phone's email client while reviewing the visual in SocialGest's mobile app.

When to Consider Alternatives

This integration works best for:

- Companies with 3+ social media approvers
- Industries requiring compliance audits
- Teams using SocialGest for lead generation

Smaller teams or single-approver scenarios might find basic SocialGest workflows sufficient.

Getting Started

First steps for implementation:

1. Audit your current SocialGest workflow pain points
2. Identify 2-3 approval processes causing delays
3. Register for ApproveThis and connect via Zapier

Most teams see full ROI within 90 days through reduced missed deadlines and compliance incidents.

The Bottom Line

SocialGest manages the social media engine; ApproveThis handles the quality control. Together, they ensure your brand voice stays consistent without sacrificing posting velocity. For marketing teams juggling multiple clients or regulated industries requiring meticulous audits, this integration isn't just helpful - it's become essential.

Ready to stop chasing approvals? Book a demo to see real-time workflow examples using your actual SocialGest account data.