ApproveThis manages your Pure Leads Integration approvals.

Why Approval Automation Matters in Lead Management

Businesses lose an average of 12% revenue annually due to inefficient processes. For teams using Pure Leads to manage prospect pipelines, manual approval bottlenecks create three problems: delayed responses to hot leads, inconsistent quality control, and missed opportunities from poor handoffs between marketing and sales.

ApproveThis solves this by adding structured decision-making to Pure Leads' lead capture capabilities. Through Zapier integration, these platforms work together to ensure every lead gets reviewed by the right people at the right time – without slowing down your team.

What Makes This Integration Unique

While Pure Leads excels at tracking prospect interactions, ApproveThis adds critical governance layers that enterprise teams require:

• No License Headaches: External partners or clients can approve requests via email without needing Pure Leads access
• Financial Safeguards: Auto-approve leads under $5K value while routing high-value prospects to executives

A medical device company uses this integration to ensure compliance – all new leads from healthcare providers automatically require legal review before being assigned to sales reps. Approval logic adapts to regional regulations without manual oversight.

Real-World Workflow Examples

Enterprise Marketing Agencies

Client A (a $20M ARR agency) reduced lead approval times from 48 hours to 15 minutes by connecting Pure Leads to ApproveThis. Here's how:

When Pure Leads assigns a new prospect from a paid ad campaign, ApproveThis automatically:

• Checks lead score against client-specific thresholds
• Routes high-value leads to client stakeholders via email
• Updates CRM status once approved

This eliminated 23 hours/week previously spent chasing client approvals over email.

Commercial Real Estate Teams

Brokers at Commercial Properties Inc. use ApproveThis' calculated fields to auto-flag leads needing committee review. When a Pure Leads entry includes property values over $2M, the system:

1. Calculates commission splits using custom formulas
2. Requires dual approval from managing brokers
3. Syncs approved deals to their DocuSign template

The result? 89% faster contract processing during Q3 2023 peak season.

Technical Setup Made Simple

Connecting Pure Leads to ApproveThis takes under 15 minutes through Zapier:

Use Case 1: Lead Assignment Approvals

Scenario: Automatically review high-value prospects before sales outreach

Steps:

1. In Zapier, create a new Zap with Pure Leads' "New Lead Assigned" trigger
2. Add ApproveThis' "Create Request" action
3. Map lead details to approval request fields
4. Set conditional logic (e.g., require VP approval for leads over $10K estimated value)

Use Case 2: Post-Approval Lead Processing

Scenario: Immediately act on approved leads without manual data entry

Steps:

1. Create a Zap using ApproveThis' "New Request" trigger
2. Connect to Pure Leads' "New Lead Submission" action
3. Configure field mappings to push approved data
4. Add error handling for rejected requests

Cross-Functional Benefits

Sales Teams

ApproveThis' real-time tracking dashboard gives reps visibility into:
- Which leads are stuck in legal review
- Automatic reminders for approvers
- Historical approval time metrics

Compliance Officers

Multi-step approvals with audit trails help demonstrate:
- Consistent application of review policies
- Proper documentation for regulated industries
- Role-based access controls

Operations Managers

Vacation delegation features prevent bottlenecks when:
- Approvers are OOO during critical periods
- Team structures change mid-campaign
- High-priority leads need after-hours review

When to Consider This Integration

The ApproveThis-Pure Leads connection delivers maximum value when:

You have compliance requirements: Healthcare, financial services, and government contractors use approval chains to meet regulations.

Deals involve multiple stakeholders: Manufacturing companies routing leads through engineering, procurement, and sales teams.

Lead quality varies significantly: EdTech platforms filtering out unqualified trial users before assigning account executives.

Getting Started

ApproveThis offers a 14-day free trial with pre-built templates for Pure Leads users. To launch:

1. Create your ApproveThis account
2. Connect to Pure Leads via Zapier
3. Clone our "Lead Approval Foundation" template
4. Customize thresholds and approver groups

For complex implementations, request a personalized demo to see how features like calculated fields and conditional routing apply to your use case.

The Bottom Line

Manual lead reviews aren't just slow – they're expensive. By combining Pure Leads' tracking capabilities with ApproveThis' governance tools, businesses achieve:

Faster cycle times: Reduce lead-to-approval time by 60-80%
Better compliance: Full audit trails for every decision
Higher win rates: Sales teams engage with fully vetted prospects

Ready to eliminate approval bottlenecks? Start your free trial or book a custom demo to see the integration in action.