ApproveThis manages your Realty.com Integration approvals.

When Lead Generation Meets Approval Automation

Let's be real: real estate moves fast. A hot lead checks out three properties on Realty.com at 9 PM. Your agent needs to schedule a showing before someone else does. But first, they need sign-off from their broker. By tomorrow morning, that lead's already talking to another agency because your approval process got stuck in email hell.

This is why we built our Zapier integration with Realty.com. Not to add another tool to your stack, but to remove the friction between getting a lead and closing the deal. Think of it as giving your team nitro boosts for every high-value action:

What This Integration Actually Does

Realty.com delivers leads. ApproveThis handles the bureaucratic stuff. Together through Zapier, they work like this:

• Realty.com detects a lead taking action (viewing properties, saving searches, requesting info)
• Zapier automatically creates an approval request in ApproveThis
• The right person approves/rejects directly from their inbox
• Approval decision triggers next steps in your CRM or ops tools

The kicker? Approvers don't need Realty.com logins. Brokers can approve showing requests from their phones while juggling open houses. CFOs can review budget exceptions without digging through spreadsheets. Everyone stays in their lane, but the process keeps moving.

Three Ways Teams Actually Use This

1. Killing Bottlenecks on High-Value Leads

Scenario: A lead views six luxury properties in one night. Realty.com flags them as "hot." Normally, your agent would:

1. Email their broker for approval to offer a private showing
2. Wait 4-18 hours for a reply
3. Hope the lead doesn't ghost them

With the integration:

The moment Realty.com detects the activity spike, ApproveThis pings the broker with key details - price range, preferred neighborhoods, competing agents. One click approves custom incentives (free staging consultation, priority bidding) that get sent automatically. For brokerages we work with, this cuts response time from 12 hours to 19 minutes average.

2. Compliance Without the Paperwork Nightmares

Property management firms love this part. Let's say a new tenant lead from Realty.com needs background check approval. Instead of:

- Property manager emails HR
- HR forwards to legal
- Legal replies-all with questions
- Tenant gets impatient

ApproveThis automatically routes the request through your pre-set chain. Legal gets dollar amounts and risk flags upfront. They can reject with required edits ("Update lease clause 4.B") that get logged automatically. All without exposing sensitive data in messy email chains.

3. Scaling Personalized Outreach (Without the Chaos)

A lead saves a search for "3-bedroom homes under $500k near good schools." Normally, that intel dies in your CRM. With the integration:

- Marketing gets auto-approval to trigger a custom drip campaign
- Agents approve adding them to priority open house lists
- Ops approves budget for targeted Facebook ads in that school district

We've seen teams use approval thresholds to auto-approve common requests under $1k, while flagging exceptions. It's like having a rulebook that actually gets followed.

Why This Isn't Just Another "Integration"

Most Zapier connections just shuffle data. This one fixes broken human workflows. Example: Vacation delegation. Your broker goes offline, and ApproveThis auto-reassigns their approvals - no IT tickets required. Or calculated fields that auto-flag leads needing extra scrutiny (like all-cash offers over $2M).

For teams managing external partners: title companies, inspectors, contractors can be added as approvers without buying Realty.com seats. They get email/SMS alerts with only the info they need. No logins. No training. Just faster closings.

Setting This Up Without the Usual Hassle

If you can send a Slack message, you can build this. Seriously:

• 1. Create a Zapier account (free tier works)
• 2. Connect Realty.com (takes 2 minutes)
• 3. Pick your trigger - new lead, saved search, etc.
• 4. Map fields to ApproveThis (we auto-suggest the important ones)
• 5. Test with a live lead

Pro tip: Start with one workflow (like new lead approvals). Once that's humming, add complexity - like auto-escalating leads who view properties multiple times.

Who Actually Benefits Here?

Brokerages & Teams

Reduce "Hey, did you approve that?" chatter by 60%+. How? Every request shows who approved it, when, and with what notes. Plus, audit trails for compliance reviews.

Property Management Firms

Stop losing renters to slow approval cycles. Set rules like "If applicant credit score >700, auto-approve deposit reduction." Still requires human review for exceptions.

Real Estate Marketing Agencies

Client asked for a $10k ad boost in a new market? Get stakeholder approval in hours, not days, with all client comms kept in one thread.

The Bottom Line

Realty.com finds the leads. ApproveThis stops them from slipping through cracks in your process. Together, they're not about doing more work - they're about finally keeping up with the work you already have.

This isn't "set it and forget it" automation. It's "set it and actually take a weekend off" automation. The kind where you stop being a human router between apps, and start doing the strategic work that moves deals forward.

Next steps: If you're using Realty.com and have ever thought "There's got to be a better way" when chasing approvals... there is. Get a free ApproveThis account or book a 15-minute demo to see real estate-specific workflows.