
ApproveThis manages your Bilionis Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Lead Generation Meets Rapid Decision-Making
Italian companies expanding globally face a critical challenge: converting international leads quickly while maintaining rigorous internal controls. Bilionis excels at opening doors through direct messaging with potential customers worldwide, but fast-growing teams often get bottlenecked by manual approval processes. This is where pairing Bilionis with ApproveThis creates measurable business impact.
Strategic Alignment for Cross-Border Success
Bilionis reduces friction in initial lead engagement, while ApproveThis removes delays in internal decision-making. Together, they create a closed-loop system where:
- Sales teams respond to qualified leads 2-3x faster
- Legal/compliance teams maintain oversight without micromanaging
Approval thresholds in ApproveThis automatically greenlight standard opportunities while flagging exceptions requiring review. This balance of speed and control proves particularly valuable when dealing with foreign regulatory requirements or complex pricing structures.
Real-World Applications Across Industries
Manufacturing Exporters: From Inquiry to Quote in Hours
Turin-based machinery manufacturers using Bilionis receive 50+ weekly inquiries via translated messages. By triggering ApproveThis workflows directly from Bilionis:
- Sales directors automatically review requests exceeding €250k
- Engineering leads approve custom technical specifications
- Finance validates payment terms before quotes release
One client reduced quote approval times from 6 days to 14 hours using calculated fields to flag high-risk markets automatically.
Food & Beverage Distributors: Compliance at Scale
Bilionis helps Emilia-Romagna cheesemakers connect with international buyers. ApproveThis adds:
- Automatic document checks for import/export certificates
- Parallel approvals from food safety and logistics teams
- Email-based sign-offs from external distributors
Approvers don't need Bilionis access - critical when working with overseas partners lacking internal system licenses.
Luxury Goods: Brand Consistency Across Borders
Milanese fashion houses leverage the integration to:
- Route new boutique partnership requests through regional directors
- Require dual approvals for discount exceptions
- Track seasonal campaign approvals in real time
Vacation delegation ensures continuity during market weeks when 70% of leadership travels.
Technical Implementation Made Simple
Connecting Bilionis and ApproveThis via Zapier takes under 15 minutes:
- Create Zapier triggers for Bilionis message events
- Map lead details to ApproveThis request templates
- Set escalation rules based on deal size/region
Key advantage: Approvers interact only via email or ApproveThis dashboard - no Bilionis training required. This simplifies external stakeholder involvement compared to full CRM implementations.
Department-Specific Benefits
Sales Teams: Close Deals, Not Tickets
Reps spend 37% less time chasing approvals according to internal metrics. Automatic reminders and status visibility reduce "where's my deal?" emails by 62%.
Legal Teams: Risk Mitigation Without Bottlenecks
Conditional logic routes only non-standard contracts for review. One Verona-based firm auto-approved 81% of requests using region-based compliance thresholds.
Finance Departments: Control with Flexibility
Multi-currency support in calculated fields automatically converts amounts to EUR for approval checks. Escalation paths ensure large deals still reach CFO review.
Beyond Basic Approvals: Advanced Use Cases
While lead processing drives immediate ROI, sophisticated teams layer additional logic:
- Auto-decline unprofitable markets using historical data
- Trigger CRM updates upon approval completion
- Generate custom reports for export compliance audits
These workflows leverage ApproveThis' ability to combine data from Bilionis with internal systems through Zapier's 5,000+ app network.
Implementation Best Practices
Maximize value by:
- Starting with high-volume/low-risk approvals
- Using approval groups for regional oversight
- Setting clear escalation SLAs in workflow rules
Avoid over-engineering initial flows - focus on measurable time savings, then expand complexity quarterly.
The Competitive Edge in Global Markets
International buyers expect rapid responses - 72% choose vendors who reply within 4 hours (Bilionis data). Traditional approval processes create unacceptable delays. By combining Bilionis' lead generation with ApproveThis' structured workflows, Italian firms can:
- Reduce deal cycle time by 34% on average
- Maintain 100% compliance with internal controls
- Scale operations without proportional headcount growth
Getting Started
Begin with a free ApproveThis trial connected to your existing Bilionis account. Technical teams typically deploy the first workflow in 2 business days. For complex requirements, request a custom demo highlighting:
- Industry-specific approval chains
- Multi-language support configurations
- Historical data migration options
Visit ApproveThis to register or explore Bilionis for international lead generation capabilities. Together, they provide Italian businesses the operational infrastructure to compete globally while maintaining local business practices.
Integrate with Bilionis Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Bilionis
Suggested workflows (and their Zapier components) for Bilionis
Create approval requests for new Bilionis messages
Receive every new message from Bilionis and automatically create an approval request in ApproveThis. This integration streamlines your decision-making process by ensuring that each incoming message is reviewed before follow-up action. *Note: Configure your approval criteria in ApproveThis for optimal workflow management.*
Zapier Components

Trigger
Messages Received
Triggers when a new lead sends a message to you in the Bilionis platform.
Action
Create Request
Creates a new request, probably with input from previous steps.
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