ApproveThis manages your Pure Chat Integration approvals.

When Live Chat Meets Approval Automation

Let's cut through the corporate jargon: customer service teams are drowning in chat transcripts, sales teams lose leads in email threads, and managers waste hours chasing down approvals. Pure Chat helps you talk to customers - ApproveThis helps you do something about those conversations. Connect them through Zapier, and suddenly you've got a system where important chats automatically trigger real business actions.

This isn't about replacing humans with robots. It's about giving your team guardrails for fast decisions without the administrative circus. We're talking about:

• Turning sales-qualified chats into approved discount offers in under 5 minutes
• Auto-escalating customer complaints that hit specific dollar amounts
• Requiring manager sign-off before committing to custom solutions

Why This Combo Works (When Others Don't)

Most approval tools treat every request like a nuclear launch code review. Pure Chat integrations often stop at basic CRM updates. Together through Zapier? You get human-friendly approvals that actually accelerate customer outcomes.

ApproveThis brings three game-changers to Pure Chat data:

1. Contextual thresholds: Automatically approve standard support requests under $500, but require VP sign-off for larger commitments mentioned in chat.

2. Cross-team coordination: Sales doesn't need Pure Chat logins to approve upsell offers captured by support.

3. Audit-ready paper trails: Every approved/denied chat request includes timestamps, comments, and full chat transcripts.

Real-World Use Cases That Don't Suck

1. Escalating High-Stakes Chats Before They Go Viral

A customer drops "I'm considering legal action" in a support chat. Your Pure Chat/Zapier/ApproveThis flow:

1. Detects trigger phrases ("legal", "sue", "breach")
2. Creates urgent approval request for legal team
3. Auto-attaches full chat transcript + customer history

Who needs this: SaaS companies handling sensitive data, e-commerce brands in regulated industries.

2. Approving Discounts Without Killing Margins

Sales rep promises 15% off during chat. Approval flow:

1. New Pure Chat contact with "discount" mention
2. Zapier creates ApproveThis request with deal size
3. Auto-approved if under 10%, manager approval if 10-20%, VP if higher

Who needs this: Companies with commissioned sales teams or complex pricing tiers.

3. Preventing Support Overpromises

Agent says "We'll refund your annual subscription." Flow:

1. Chat ends with "refund" mentioned
2. ApproveThis requires manager approval if refund > $X
3. Denied approvals trigger auto-email to customer with revised offer

Who needs this: Startups with new support hires, companies with strict financial controls.

Setting This Up Without Losing Your Mind

Zapier's doing the heavy lifting here. Basic setup:

1. Connect Pure Chat to Zapier (takes 2 minutes - Zapier's docs are decent)
2. Choose your trigger (finished chat, new contact, etc.)
3. Map chat data to ApproveThis fields (protip: use Calculated Fields for $ amounts)
4. Set approval rules (thresholds, groups, etc.)
5. Test with real chats (not just "asdf" test messages)

Critical detail: Approvers only need ApproveThis access - no Pure Chat seats required. Huge for involving execs or external partners.

Department-Specific Wins

Customer Support Teams

Stop guessing what you're allowed to offer. Pre-approved scripts with escalation paths mean:

- Faster resolution times (no waiting for Slack approvals)

- Consistent policy application (new hires can't accidentally promise free upgrades)

- Automated documentation (every approved/denied offer is tracked)

Sales Operations

Turn chat leads into approved opportunities without manual data entry:

- Auto-create approval requests for custom demos

- Require manager sign-off before committing to RFP timelines

- Instant notifications when approved leads need follow-up

Finance & Legal

Sleep better knowing chat-driven commitments are controlled:

- Automatic contract reviews for chat-mentionned deal terms

- Escalation paths for liability-sensitive conversations

- Audit trails showing who approved what chat-based offer

Beyond Basic Approvals

ApproveThis features that Pure Chat users actually use:

Vacation Delegation: Sales manager out? Approval rights auto-shift to their VP without breaking SLAs.

Approval Groups: Need legal + finance to both sign off on partnership chats? Set it once, forget it.

Conditional Logic: If chat contains "enterprise" AND "custom contract", require CTO approval.

Common Objections (And Real Answers)

"This will slow down our responses!"

Actually faster - frontliners know exactly what they can approve vs. escalate. No more waiting for MIA managers.

"We don't need more software!"

ApproveThis replaces your current approval clusterf*** (Slack threads, lost emails, spreadsheets). Pure Chat's already there - this just makes it actionable.

"Our chats aren't that complicated."

Then set simple rules! Auto-approve 95% of requests, only escalate exceptions. You're still covered when shit hits the fan.

Getting Started Without the BS

Try this today:

1. Grab an ApproveThis trial (no CC needed)

2. Connect to Pure Chat via Zapier (free tier works)

3. Build one approval flow for your biggest pain point (refunds? discounts? support commitments?)

4. Run it parallel to existing process for a week

5. Watch how much less chasing people you do

Or book a 15-minute demo and we'll build your first workflow live. No "platform overview" crap - just actual configuration that works.

Final Thought

Your competitors are using chat to collect leads. You could be using it to drive decisions. Every minute saved on approval busywork is a minute your team spends closing deals or delighting customers. That's the real ROI.