ApproveThis manages your GetResponse Integration approvals.

Let’s cut to the chase: approvals suck. They’re the traffic jam of productivity, especially when your team’s juggling marketing campaigns, client requests, and budget sign-offs. But what if you could connect your approval processes to your email marketing engine so they actually work for you instead of against you?

That’s where ApproveThis and GetResponse come in. One handles the messy approval workflows, the other dominates email marketing. Together? They turn “waiting on approvals” from a productivity killer into a automated side effect. No more chasing down sign-offs or manually updating contact lists. Just decisions that happen faster and campaigns that launch smoother.

Why This Combo Works (Besides Saving Your Sanity)

ApproveThis isn’t just another checkbox tool. It’s built for companies where approvals cross departments, budgets, and sometimes even companies. GetResponse isn’t just “another email platform” – it’s the backbone for teams that need to move fast without breaking compliance rules. Put them together via Zapier, and you get:

• Zero license sprawl: Approvers can sign off via email without needing a GetResponse seat (huge for external clients or frugal finance teams)
• Audit trails that actually help: Every approved/denied request in ApproveThis can trigger updates in GetResponse – no more guessing why a campaign stalled
• Conditional logic that doesn’t require a PhD: Auto-approve small budget requests but escalate big spends, then segment those approvals into different GetResponse lists

Real-World Use Cases (Not Just Theory)

Here’s where most articles get fluffy. Not this one. These are actual workflows we’ve seen work for companies between 200-4K employees:

1. Automate Campaign Approvals → Trigger Email Sequences

Who needs this: Marketing teams at agencies or enterprises where legal/compliance reviews slow launches.

How it works: When a new GetResponse autoresponder is created (like a holiday promo), ApproveThis automatically routes it to stakeholders for review. Once approved, Zapier triggers the campaign to go live. Denied? It notifies the creator with feedback.

Why it’s slick: Approvers get requests in their inbox, click approve/deny, and the system handles the rest. No more “Did legal review that email?” status meetings.

2. Turn Approved Requests Into Targeted Contacts

Who needs this: B2B companies managing RFPs or procurement teams tracking vendor requests.

How it works: Every time someone submits a vendor invoice for approval via ApproveThis, Zapier adds them as a GetResponse contact tagged as “Pending Approval.” Once approved, they’re moved to a “Approved Vendors” list; denied contacts get a follow-up sequence.

Why it’s slick: Finance teams keep their vendor list clean, marketing can nurture approved partners, and denied vendors aren’t ghosted.

3. Newsletter Updates for Stakeholders (Without the Nagging)

Who needs this: Product teams launching features or HR rolling out new benefits.

How it works: When a major request is approved in ApproveThis (like a product update), Zapier triggers a GetResponse newsletter to notify stakeholders. Approval data (budget, timeline) auto-populates the email using merge tags.

Why it’s slick: No more manual “update emails” – stakeholders get polished, on-brand comms the second something’s greenlit.

4. Escalate High-Value Contacts Automatically

Who needs this: Sales teams dealing with enterprise deals or custom quotes.

How it works: When a new lead hits certain criteria in GetResponse (e.g., downloads a pricing sheet), ApproveThis creates a deal desk approval request. If the deal’s over $50K, it routes to the CFO. Under? Auto-approves and notifies sales.

Why it’s slick: Sales doesn’t have to beg for approvals, finance only sees big deals, and nothing falls through the cracks.

Setup That Doesn’t Require IT (We Promise)

If you can set up a Slack channel, you can connect these two. Here’s the cheat sheet:

1. Create a Zapier account (free tier works)
2. Pick your trigger (e.g., “New Request” in ApproveThis)
3. Choose your action (e.g., “Create Contact” in GetResponse)
4. Map fields (e.g., ApproveThis request ID → GetResponse custom field)
5. Test with a real request (Pro tip: Use your CEO as the test approver. They’ll love it.)

Features You’ll Actually Use (No Bloat Here)

We’re not here to sell you features you’ll never use. These matter when connecting to GetResponse:

Approval Thresholds: Auto-approve small budget requests but require VP sign-off for spends over $10K. Those thresholds can control which GetResponse list someone lands on.

Vacation Delegation: CMO out? Approval requests auto-forward to their deputy so campaigns don’t stall.

Calculated Fields: Automatically determine discount percentages or ROI estimates during approval, then pass those to GetResponse for personalized follow-ups.

Teams That Win With This Integration

Marketing Operations: Stop being the approval middleman between legal and creatives. Let workflows handle routing while you focus on analytics.

Procurement: Automatically add approved vendors to nurture campaigns. Denied ones get removal notices without manual work.

Client Services: Share approved project updates via GetResponse newsletters without bugging devs for status reports.

Common Objections (And Why They’re Wrong)

“We already have Jira/Asana for approvals.” Cool. But can they trigger email campaigns based on approval data? Didn’t think so.

“Our approvers hate new tools.” Great – ApproveThis works in email. They click “Approve” like replying to a message.

“We’re not techy enough.” Zapier’s literally drag-and-drop. If you can forward an email, you can set this up.

Bottom Line

Approvals don’t have to be the reason campaigns launch late or clients get pissed. Connect ApproveThis and GetResponse via Zapier, and you’re basically adding an autopilot button to your most tedious workflows.

Ready to stop being a human router for approval requests? Get started with ApproveThis – it’s free for 14 days, and we’ll even help you build your first Zap.