ApproveThis manages your VoilaNorbert Integration approvals.

When Email Hunting Meets Approval Processes

Let's face it - chasing down decision-makers' emails only to get stuck in approval limbo is how deals go to die. Sales teams live in VoilaNorbert finding leads, while managers drown in Slack threads trying to get sign-offs. This is where connecting ApproveThis and VoilaNorbert through Zapier turns two good tools into a lead machine that actually works.

ApproveThis handles the bureaucratic stuff (approvals, escalations, audit trails) while VoilaNorbert does the detective work (finding accurate contact info). Together, they create a system where sales/marketing teams can move at their pace without breaking compliance rules or waiting days for internal sign-offs.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees hit a sweet spot: enough moving parts to need structure, but not enough red tape to move slowly. The integration solves three specific headaches:

• No more "Who approved this?" - Every VoilaNorbert email search gets tied to an audit trail
• External approvers don't need new logins - Approve via email without giving outsiders access to internal tools
• Automated pauses - High-value leads get mandatory legal/compliance checks before outreach

Example: A 200-person SaaS company uses this integration to let their sales team blast through 300+ leads/week, while automatically routing enterprise prospects through legal review. Deals under $5K get auto-approved; anything bigger gets VP eyes within 1 business day.

Real Workflows for Real Teams

Use Case 1: The Compliance Check

Scenario: Marketing team finds 500 leads through VoilaNorbert. Legal requires approval for GDPR/CCPA compliance before adding to campaigns.

How it works:

1. VoilaNorbert verifies emails
2. Zapier triggers ApproveThis to create approval task
3. Legal team approves/rejects via email
4. Approved contacts auto-upload to CRM

Who uses this: Healthcare tech companies, EU-based startups, any biz dealing with strict privacy regulations.

Use Case 2: The High-Stakes Prospect

Scenario: Sales rep finds CTO's email through VoilaNorbert. Company policy requires VP approval for executive outreach.

How it works:

1. Rep submits contact info in ApproveThis
2. Auto-triggers VoilaNorbert verification
3. If email validates, request goes to VP
4. VP approves → contact added to sales sequence

Who uses this: Enterprise sales teams, consultancies pitching C-suite, agencies working with celebrity clients.

Use Case 3: The Fast-Follow System

Scenario: Trade show leads need immediate follow-up, but require manager approval to prevent duplicate outreach.

How it works:

1. New VoilaNorbert contacts trigger approval
2. Sales manager gets mobile notification
3. Approve → contact assigned to rep within minutes
4. Deny → added to nurture campaign

Who uses this: Event-driven businesses, seasonal retailers, anyone with "strike while iron's hot" leads.

Features That Make This Work

This isn't just about connecting apps - it's about leveraging specific features most teams ignore:

ApproveThis Secret Weapons

Approval Thresholds: Auto-approve contacts under $X potential value. Only escalate big fish.
Vacation Delegation: Sales manager out? Requests auto-route to backup without missing SLAs.
Calculated Fields: Auto-score leads based on title/company size, routing enterprise contacts to execs.

VoilaNorbert Tricks

Bulk Verification: Clean 10,000 leads in one go before approval requests.
Domain Search: Find all @company.com emails → trigger approvals by department.
Accuracy Scoring: Only send high-confidence emails for approval, filter out maybes.

Setting This Up Without Losing Your Mind

Here's the 10-minute version (we both know it'll take 45):

Step 1: Connect the Apps

Create Zapier account → Connect VoilaNorbert and ApproveThis → Choose trigger/action pairs from our templates.

Step 2: Map the Important Stuff

Critical fields to align:
- VoilaNorbert's confidence score → ApproveThis' priority level
- Contact's job title → Approval group (e.g., "Executives" route to VP)
- Company domain → Auto-add legal approver for regulated industries

Step 3: Test With Live Ammo

Run 5 real requests:
1. Low-confidence email → Should auto-reject
2. High-value title → Should escalate
3. Existing customer → Should flag as duplicate
4. Unverified email → Should route to sales ops
5. Competitor domain → Should require CMO sign-off

Who Actually Benefits From This?

Sales Teams

Stop babysitting deals through approval. Example: A cybersecurity firm reduced approval delays from 3 days to 4 hours, letting reps strike while leads were hot.

Marketing Ops

Keep campaigns compliant without manual reviews. One martech company auto-approved 82% of leads, only escalating regulated industries.

Legal/Compliance

Get context-rich requests (not "URGENT!!!” Slack DMs). A fintech's legal team cut review time by 60% with pre-filled risk assessments.

The Quiet Advantage Nobody Talks About

Using ApproveThis as the approval layer means external partners (agencies, clients, contractors) can approve requests without getting VoilaNorbert logins. One e-commerce company has suppliers approve inventory orders via email - 300+ vendors, zero added seats.

When Not to Use This Integration

This isn't magic. If you have <50 employees, just use a shared spreadsheet. If you need real-time compliance (healthcare, finance), consult your legal team first. And if your sales process changes daily, fix that before automating.

Getting Started Without the BS

Two options:
1. Register for ApproveThis, connect VoilaNorbert via Zapier, and use our pre-built templates.
2. Book a 15-minute demo where we'll build your first workflow live.

Pro tip: Start with one use case (like trade show leads) before scaling. Most teams see ROI in <3 weeks.