ApproveThis manages your G2 Crowd Integration approvals.

Let's cut through the BS: approvals suck. They clog your team's calendar with "just quick syncs" that turn into 45-minute debates about comma placement in G2 Crowd responses. Meanwhile, urgent reviews pile up, sales leads go cold, and everyone hates the process.

Here's the fix: Connect ApproveThis to G2 Crowd via Zapier, automate the bureaucratic crap, and let people actually do their jobs. We're talking about turning 3-day approval marathons into 3-click processes that happen while your team's grabbing coffee.

Why This Combo Doesn't Just Work – It Actually Solves Sh*t

G2 Crowd tells you what the market thinks. ApproveThis tells your team how to act on that intel without the endless Slack pings. Together, they create closed-loop system where:

• Negative reviews trigger immediate damage control workflows (not panicked all-hands meetings)
• Sales leads from G2 get routed to the right deal desk approver in under 90 seconds
• Marketing doesn't have to beg Legal for weeks to approve a response to that 4-star review

The kicker? Approvers don't need a G2 Crowd license. External partners, clients, or that grumpy CFO who refuses to learn new tools? They can approve/reject via email like it's 1999. No extra seats, no training, no excuses.

Real Teams Using This, Real Results

Use Case 1: Sales Teams Closing G2-Generated Leads Faster

Scenario: Your SaaS company gets 37 G2 leads this week. 12 are enterprise-tier. Your BDRs need to prioritize, but first they need:

- Legal to vet compliance questions
- Sales engineering to confirm feature readiness
- Deal desk to approve special pricing

Old way: Forward emails, hope someone replies, chase at 4:55 PM on Friday.

ApproveThis + G2 way: Every new G2 lead (via Zapier) auto-generates an approval request with:

- Lead details pre-mapped
- Conditional routing (Enterprise leads skip queue, go straight to execs)
- Auto-approval if under $50K and standard terms

Result for MidMarket Inc: Reduced lead-to-proposal time from 6 days to 9 hours. 23% more deals closed from G2 leads last quarter.

Use Case 2: Marketing Actually Leveraging Reviews (Instead of Just Collecting Them)

Every new G2 review (tracked here) becomes an approval task:

- 5-star praise? ApproveThis routes to social team + triggers testimonial request
- 3-star meh? Routes to product for follow-up
- 1-star rage? Legal + support get it instantly with escalation thresholds

HealthTech Co's win: Turned 14 negative Q2 reviews into 11 product roadmap updates and 3 retention-saving support interventions. All because approvers got notified via email and could click "Reject public response draft" or "Approve compensation offer" without logging into yet another system.

Use Case 3: Customer Success Preventing Churn Before It Starts

When a G2 prospect (tracked here) views your profile then ghosts, ApproveThis can:

- Auto-create win-back approval requests
- Route based on deal size/vertical
- Attach pre-approved discount thresholds

FinServ Corp's play: If an enterprise prospect viewed pricing >3x without engaging, auto-approve sending a limited-time pilot offer. CSMs closed 8% of these "lost" deals last quarter using pre-baked offers that didn't need legal re-review.

Setting This Up Without Overpaying Zapier Pros

Step 1: In Zapier, choose G2 Crowd as trigger (new lead/review/prospect).

Step 2: Filter leads/reviews that actually need approvals (e.g., only enterprise, only negative reviews).

Step 3: Map critical data to ApproveThis fields – company size, review text, prospect activity.

Step 4: Set approval rules:

- Auto-approve if [deal < $25K AND standard terms]
- Route to [Legal] if [mentions compliance]
- Add 48h SLA with vacation fallbacks

Pro tip: Use ApproveThis' calculated fields to auto-score urgency. Example: (Deal size x 0.5) + (Negative sentiment score x 3) = Priority level. High scores auto-escalate.

Why This Isn't Just Another Integration

ApproveThis adds teeth to G2 data through:

Thresholds That Actually Work: Auto-approve discounts up to 15% for prospects lingering on pricing pages, but require CEO sign-off beyond that. No more "Who approved 30%?!" fires.

Approval Groups That Don't Slow Sh*t Down: 5 people need to approve a public response to a bad review? Do it in parallel. Or set "3 approves = good" rules to prevent bottlenecks.

Delegation That Doesn't Require a PhD: Your support lead's on PTO? Approval requests auto-reassign to their backup. No expired SLAs because someone was snorkeling in Bali.

Who This Helps Most (Besides Your Sanity)

Mid-Market SaaS Companies: You're getting enough G2 traction that manual processes are breaking. But you're not so big that approvals can take weeks. This scales as you grow.

Industries With Compliance Nightmares: Healthcare, finance, legal – where every public response needs legal eyes. Except now Legal reviews in ApproveThis with proper audit trails, not via unsecured email chains.

Teams With External Partners: Channel managers needing vendor approvals on joint G2 responses. Just add their email – no guest logins, no portals, no "I forgot my password" BS.

Cool Features You'll Actually Use

Email Approvals Done Right: Approvers get clean, mobile-friendly emails. One click approves, rejects, or requests changes. No hunting through attachments.

Real-Time Dashboards That Matter: See which G2 leads are stuck waiting on who. Spot that Legal's averaging 53-hour response times. Actually fix bottlenecks.

Conditional Logic That Isn't Dumb: If a G2 review mentions "security incident", immediately route to CTO + Legal + PR. If it's just "UI sucks", product team handles it.

Getting Started (Without the Usual Hassle)

1. Grab your G2 Crowd API keys (their docs aren't scary, promise).
2. Connect to ApproveThis via Zapier – takes 8 minutes if you focus.
3. Build one approval flow for your worst process (probably review responses).
4. Send it to the team with "This replaces our 11-step email thread".

Pro tip: Start with auto-approvals for small stuff (sub-$10K deals, 5-star reviews). Build confidence, then tackle bigger processes.

Bottom Line

G2 Crowd tells you where you stand. ApproveThis makes sure you actually do something about it – without the approval purgatory. Connect the two, and suddenly:

- Negative reviews get addressed before Reddit notices
- Hot leads get approved offers before they cool off
- Your team spends minutes on approvals, not days

Ready to stop being the bottleneck? Register for ApproveThis or grab a 12-minute demo. We'll even help you build your first G2 integration – no sales jargon, just results.