ApproveThis manages your Cakemail Integration approvals.

Why Approval Workflows Matter for Email Marketing

Modern email marketing requires precision and accountability. Whether you're managing campaign content, contact lists, or compliance requirements, delays in decision-making can derail campaigns and create operational bottlenecks. Cakemail excels at email creation and delivery, while ApproveThis specializes in structured approval processes. Together through Zapier, these platforms create a seamless system for governing marketing operations without slowing down execution.

Consider a financial services company launching a promotional campaign. Their compliance team needs to review every email variant before sending, but manually coordinating feedback across departments creates delays. With ApproveThis integrated into Cakemail, compliance officers receive automatic approval requests when new emails are drafted. They can reject problematic content directly from their inbox, while approved campaigns proceed automatically to scheduling.

How the Integration Works

The Zapier connection between Cakemail and ApproveThis enables two-way automation. Marketing triggers in Cakemail - like new contacts added or emails bouncing - can initiate approval workflows. Conversely, decisions made in ApproveThis can update Cakemail lists or suppress emails. Since ApproveThis approvers only need email access (not full Cakemail licenses), this integration works particularly well for involving external stakeholders like clients or legal counsel.

Four Ways Teams Use This Integration

1. Governing Contact List Additions

A healthcare marketing agency uses this integration to maintain HIPAA-compliant email lists. When new contacts are added in Cakemail, ApproveThis automatically routes approval requests to compliance officers. These approvers see the contact's source and opt-in details directly in the approval interface. Rejected requests trigger automatic removal from lists, while approvals sync back to Cakemail with timestamps for audit trails.

2. Automatic Unsubscribes Based on Approvals

E-commerce companies leverage this workflow during customer disputes. When a "remove from list" request is approved in ApproveThis (perhaps after verifying the requester's identity), Zapier automatically unsubscribes the contact in Cakemail. This eliminates manual list management while maintaining a decision audit trail.

3. Managing Email Bounce Investigations

Enterprise IT teams configure this integration to handle email infrastructure alerts. When Cakemail detects a bounce from a key domain (like corporate clients), ApproveThis initiates an approval workflow for network administrators. Approved requests automatically trigger IT ticket creation, while denials mark the address as suppressed in Cakemail.

4. Compliance-Driven Email Suppression

Legal teams at publishing houses use this to manage GDPR requests. When an approval request to suppress an email is initiated in ApproveThis (with case details attached), approved decisions automatically add the address to Cakemail's suppression list. The legal team maintains control without needing direct access to marketing platforms.

Key Features That Make This Integration Powerful

ApproveThis brings capabilities that complement Cakemail's strengths:

Approval Thresholds: Automatically approve contact list additions under 100 emails, but require manual review for larger imports. This balances efficiency with oversight.

Vacation Delegation: Campaign managers can set automatic approver backups during holidays, ensuring Cakemail workflows aren't delayed by absent team members.

Calculated Fields: For lead generation teams, automatically flag high-value contacts (based on lead score or demographic data) for executive review before adding to nurture campaigns.

Implementation Guide

Setting up the integration takes about 15 minutes:

1. Create a Zapier account at zapier.com
2. Choose Cakemail as your trigger app
3. Select an event like "New Contact Added"
4. Connect ApproveThis as the action app
5. Map Cakemail data to ApproveThis request fields

For complex workflows like bounce handling, use ApproveThis' conditional logic to route requests based on bounce type (hard vs soft) or sender domain importance.

Team-Specific Benefits

Marketing Operations

Reduce campaign setup time by 40% through automated legal/compliance approvals. Real-time tracking dashboards show exactly where requests are stalled.

Compliance Teams

Maintain regulatory control without bottlenecking marketing. Email-based approvals mean no new software to learn, and audit trails auto-generate for reporting.

Client Services

Include external clients in approval chains without sharing Cakemail logins. Clients receive branded approval emails and can comment directly in the request thread.

When to Consider This Integration

This combination delivers the most value for:

• Industries with strict compliance requirements (finance, healthcare, education)
• Teams managing multiple client accounts with separate approval chains
• Organizations experiencing growing pains from manual approval processes

A mid-sized software company reduced their campaign approval cycle from 5 days to 8 hours after implementing this integration, while maintaining full PCI compliance.

Getting Started

To begin streamlining your email marketing approvals:

1. Create an ApproveThis account
2. Connect your Cakemail instance
3. Build your first workflow in Zapier

For complex use cases, schedule a demo to see how conditional approvals and calculated fields can enhance your specific operations.