
ApproveThis manages your A2Z Events Integration approvals.
April 17, 2025
Integration Category: Event Management
Let's be real: event planning is chaos. Between vendor contracts, participant approvals, and last-minute changes, it's easy for things to slip through the cracks. That's why combining ApproveThis with A2Z Events via Zapier isn't just convenient - it's survival mode for anyone organizing conferences, trade shows, or corporate meetings.
Why This Combo Works Like Whiskey and Ice
A2Z Events handles the logistics - registrations, schedules, venue maps. ApproveThis manages the decision-making - contract approvals, budget sign-offs, vendor vetting. Together through Zapier, they create a closed-loop system where:
- Every new event participant triggers automatic approval workflows
- Approved requests instantly update your event roster
The kicker? Approvers don't need A2Z Events licenses. External vendors, clients, or execs can review requests via email while your team works directly in the event platform.
Three Teams That Need This Like Oxygen
1. Corporate Event Planners
Imagine your CMO wants to approve VIP attendees personally. Set up a Zap that:
- Creates an approval request in ApproveThis when new VIP registers in A2Z
- Routes it to the CMO with calculated fields showing total event cost per attendee
- Auto-updates A2Z participant status when approved
Bonus: Use approval thresholds to auto-approve attendees under $5k in estimated costs.
2. Trade Show Organizers
Exhibitor contracts always get stuck in legal review. Connect A2Z's exhibitor portal to ApproveThis so:
- New exhibitor applications trigger multi-step legal/finance approvals
- Approved contracts automatically generate A2Z exhibitor badges
- Denied applications trigger automatic deposit refund workflows
Pro tip: Use vacation delegation so approvals never stall when legal's out.
3. Association Conference Teams
Membership-based events need layers of approval. Connect your A2Z member portal to handle:
- Speaker proposal reviews with consensus-based approval groups
- Sponsorship package approvals with real-time revenue impact calculations
- Automated waitlist management when approvals are delayed
Setting This Up Without Losing Your Will to Live
Here's the 3-step process even your least techy coordinator can handle:
- Connect the pipes: In Zapier, link your A2Z account to ApproveThis
- Pick your triggers: "New Participant" in A2Z or "Request Approved" in ApproveThis
- Map the data: Drag-and-drop fields between systems (participant email → approver email)
Need to get fancy? Add conditional logic like:
"If exhibitor booth size > 100sq ft, require Facilities Director approval"
Why This Isn't Just Another Integration
Most event software claims to "streamline approvals." Here's how this combo actually delivers:
The Email Escape Hatch: Approvers can OK a $250k sponsorship package from their iPhone without logging into yet another system. (We know your CFO loves this.)
The Paper Trail: Every approval decision in ApproveThis automatically attaches to the corresponding A2Z event record. Audit? Bring it on.
The Money Saver: That "automatic participant creation" Zap? It eliminates 3 hours/week of manual data entry. Do the math.
When to Use This Like a Swiss Army Knife
High-Stakes Participant Approvals
Medical conferences needing CE credit verification? Set up calculated fields to auto-validate credentials against approval thresholds.
Multi-Department Events
Global sales kickoffs requiring input from 7 regions? Sequential approvals ensure EMEA doesn't approve something APAC will veto.
Last-Minute Changes
Speaker cancels 48 hours out? Update A2Z → trigger approval for replacement → notify AV team automatically when approved.
Real Talk: Where This Won't Help
This isn't magic. If your approval process is broken (looking at you, teams that need 14 signatures for a $50 expense), fix that first. The tech amplifies good processes - it doesn't create them.
The Bottom Line
In the events game, delays kill momentum. Combining A2Z Events with ApproveThis via Zapier turns approval bottlenecks into competitive advantages. Less chasing people, more actual planning.
Next move: Book a 15-minute demo showing exactly how to connect your A2Z account. Or start a free trial and build your first approval Zap today.
Because your time is better spent on event design than chasing down approvers.
Integrate with A2Z Events Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for A2Z Events
Suggested workflows (and their Zapier components) for A2Z Events
Create approval requests for new participants
When a new participant is created in A2Z Events, this integration submits an approval request in ApproveThis for additional verification. *Note: Ensure that all required fields are mapped correctly between the systems.*
Zapier Components

Trigger
New Participant
Triggers when a new participant is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create participants for completed approvals
When an approval workflow in ApproveThis is completed, this integration creates a new participant in A2Z Events. *Note: Verify participant details are accurate before triggering the event registration.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Participant
Creates a Participant
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