ApproveThis manages your EmailOctopus Integration approvals.

When Approval Processes Meet Email Marketing

Let’s be real – most marketing teams operate like a bad game of telephone. Your email copy gets passed from designer to compliance officer to that one VP who only checks email on Thursdays. Meanwhile, EmailOctopus is sitting there ready to blast campaigns, and your "urgent" promo now goes live 3 days late. This is why we built our Zapier integration with ApproveThis.

ApproveThis acts like a traffic cop for decisions. When connected to EmailOctopus through Zapier, it turns messy email marketing approvals into a process that doesn’t make you want to gouge your eyes out with a salad fork. No more chasing people across Slack/email/carrier pigeon. Just campaigns that actually launch when they’re supposed to.

Why This Combo Works for Mid-Sized Companies

EmailOctopus is the affordable workhorse for sending campaigns. ApproveThis is the system that stops your legal team from torpedoing every subject line. Together, they solve two problems:

• Speed: Remove approval bottlenecks slowing down campaign launches
• Compliance: Audit trails showing who approved what (so Karen in Legal can’t backtrack)

For companies between 50-5,000 employees, this means marketing teams get autonomy without anarchy. Finance teams sleep better knowing no rogue discounts get sent. And approvers? They can review things directly from email without needing yet another software login.

Real Uses That Don’t Suck

1. Killing “Just One More Edit” Syndrome

Template: New EmailOctopus Campaign → Approval Request → Launch

An e-commerce company uses calculated fields to auto-flag any campaign with “free” or “50% off” in the subject line. Those get routed to the CFO for approval first. Once approved, the Zapier integration auto-sends through EmailOctopus. Result: Black Friday campaigns launch on time, even with 12 execs needing to sign off.

2. Cleaning Up List Management Chaos

Template: New EmailOctopus Contact → Approval Request → CRM Tagging

A B2B agency gets 200+ newsletter signups daily. Their Zapier automation now routes high-value leads (CEOs at companies 500+ employees) to a sales director for approval before being tagged as “Priority” in EmailOctopus. The sales team gets qualified leads, marketing doesn’t overpromise.

3. Stopping the Unsubscribe Guilt Trip

Template: EmailOctopus Unsubscribe → Auto-Close Approvals

A SaaS company automatically kills any pending discount approval requests when someone unsubscribes. No more wasting sales cycles on leads who’ve already left. Approval thresholds handle this silently – no human drama required.

Setup That Won’t Make You Rage-Quit

1. Connect the Apps: In Zapier, link EmailOctopus and ApproveThis (takes 2 minutes)
2. Pick Your Trigger: New campaign draft? Contact added? Link clicked?
3. Build Approval Logic: Set who needs to approve based on criteria like list size, discount amount, or content type
4. Automatic Execution: Approved campaigns send immediately. Denied ones route back with comments.

Pro Tip: Use approval groups for consensus decisions (like compliance reviews) and sequential routing for hierarchical sign-offs (VP → CMO → CEO).

Teams That Actually Benefit

Marketing Ops:

Stop being the middleman. Set up multi-tiered approvals where junior staff handle routine campaigns, escalations go to execs automatically. Vacation delegation means campaigns don’t stall because someone’s at Burning Man.

Finance Teams:

Get auto-alerts for any promo exceeding budget thresholds. Approve discounts directly from Outlook without needing EmailOctopus access. Real-time tracking shows which campaigns are pending sign-off.

External Partners:

Agencies can route client approvals through EmailOctopus campaigns without paying for extra seats. Clients get branded approval emails, click approve/reject, and it feeds back automatically. No logins, no training, no “I didn’t get the email” excuses.

The Quiet Advantages

Beyond faster approvals, this integration helps with:

• Compliance Logs: Every approval/rejection is timestamped with comments. Useful for audits when regulators come knocking.
• Budget Control: Auto-approve campaigns under $1k, escalate anything higher. Stops maverick spending without micromanaging.
• List Hygiene: Auto-purge unsubscribed contacts from approval workflows. No accidental outreach to pissed-off ex-leads.

When to Avoid This

This isn’t magic. If your approval process is broken because leadership can’t agree on brand voice, no tool will fix that. But if you just need to stop wasting 17 hours a week herding approval cats? That we can help with.

Getting Started

1. Start an ApproveThis trial (takes 3 minutes)
2. Connect to EmailOctopus via Zapier
3. Build one approval workflow for your most annoying bottleneck

Or book a 12-minute demo where we’ll show how other marketing teams cut approval delays by 70%.

Final Thought

Approval software shouldn’t feel like adding bureaucracy. It should feel like removing speed bumps. If your EmailOctopus campaigns are stuck in review purgatory, fix it before your competitors eat your lunch.