ApproveThis manages your Contrast Integration approvals.

When Webinar Management Meets Approval Automation

Let's cut through the fluff: planning webinars sucks when you're stuck chasing down approvals for every registration change, content update, or VIP access request. Contrast handles the heavy lifting of hosting your sessions - but what happens when you need actual humans to make decisions about those webinars?

ApproveThis acts like the bouncer at your webinar's velvet rope. While Contrast tracks attendees and delivers your content, we handle the messy part where people need to sign off on decisions. Through Zapier, these two platforms create a handshake agreement: Contrast focuses on audience engagement, ApproveThis manages the backroom politics of approvals.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees hit webinar approval hell at scale. Marketing needs legal to approve scripts. Sales wants to comp VIP registrations. Customer success needs to gate replay access. ApproveThis + Contrast through Zapier gives you:

• No license creep: External approvers (agencies, clients, execs) can approve via email without Contrast logins
• Audit trails: Every registration change or content approval gets timestamped with decision-maker details

Example: A 200-person cybersecurity firm uses this integration to have their CISO personally approve every demo webinar registration (compliance requirement) without slowing down their sales team's outreach.

Three Ways Teams Actually Use This Integration

1. Sales Comp Seats Without the Spreadsheet Circus

The problem: Sales reps promise free webinar access to prospects, but finance needs to track comped registrations.

The fix: Set up a Zapier flow where Contrast registrations over $0 trigger ApproveThis requests. Sales directors get emailed approval links with deal context. Approved? Registration stays. Denied? Contact gets a "payment required" email automatically.

Real impact: A SaaS company reduced comped no-shows by 62% by requiring deal notes in each approval request.

2. Legal Wrangling for On-Demand Content

The problem: Your Contrast webinar replays can't go public until legal approves the recording.

The fix: New replays in Contrast trigger ApproveThis workflows with video snippets. Legal team approves via email or Slack. Bonus: Use calculated fields to auto-approve recordings under 10 minutes per compliance rules.

Real impact: A fintech startup cut 3 days off their replay publishing time by eliminating "Did you watch the whole thing?" checklists.

3. Scaling Partner Co-Hosted Events

The problem: External partners need to approve speaker slides but can't access your Contrast account.

The fix: New slide uploads in Contrast? Create approval requests sent to partner emails. They click approve/reject without logins. Approved slides auto-publish. Denied? Alert your team with their feedback notes.

Real impact: A marketing agency onboarded 12 new partners in Q1 by removing the "how do I approve this?" support tickets.

Setting This Up Without Losing Your Mind

We've seen teams waste weeks over-engineering this. Here's the 15-minute version:

1. Connect Contrast and ApproveThis in Zapier (you'll need admin access to both)
2. Pick your trigger (new registration, replay view, etc.) from Contrast
3. Map the key data points to ApproveThis fields (pro tip: use calculated fields for discount thresholds)
4. Set up approval groups (who needs to sign off?) with fallback approvers
5. Test with live data (Zapier's test mode is your friend here)

Biggest time-saver? Use ApproveThis' pre-built Contrast templates instead of starting from scratch. Most teams get their first workflow live in under an hour.

What You Can't Do (And Why That's Good)

This integration isn't magic fairy dust. Some hard limits keep teams honest:

• Approval data stays in ApproveThis (no syncing comments back to Contrast)
• Zapier delays mean near-real-time, not instantaneous approvals

Paradoxically, these limits prevent over-automation. Example: A healthtech company tried to auto-approve all webinar replays but kept manual checks for patient data mentions - a smart balance.

Department-Specific Wins

Marketing Teams

Stop CC'ing 12 people on every "Can we extend this promo?" email. Set approval thresholds where discounts over 20% require director approval directly in the registration flow.

Customer Success

Auto-create approval requests when high-value accounts watch replays. CSMs get notified to schedule check-ins only after approvals confirm the account meets criteria.

Sales Ops

Enforce deal desk rules by requiring ApproveThis sign-offs before Contrast sends out VIP webinar invites. All conditions (deal size, stage, rep quota) get tracked automatically.

Why This Isn't Just Another Integration

Other approval tools treat Contrast as just another app. ApproveThis adds three unique layers:

1. Approval Thresholds That Actually Work: Set rules like "Auto-approve comped seats under $500 if rep has 90% quota attainment" using real-time CRM data.

2. Escalation Paths That Don't Embarrass You: If your CMO ignores a speaker approval request, it quietly routes to their EA after 24 hours instead of blowing up the whole workflow.

3. Compliance Without the Paperwork: Every approval decision auto-logs to your audit trail with timestamps, IP addresses, and response notes - crucial for regulated industries.

Getting Started Without the Sales Pitch

Best part? You don't need to talk to us. Start a free ApproveThis trial, connect your Contrast account via Zapier, and steal our pre-built templates. If it clicks, great. If not, cancel before your card gets charged.

Prefer a guided setup? Our engineers will build your first 3 workflows live during a 30-minute demo. No "platform overview" BS - just actual configuration work with your real Contrast account.

The Bottom Line

Contrast handles the "who watched what." ApproveThis handles the "who said yes to what." Together via Zapier, they turn webinar approvals from a multi-app scavenger hunt into a single-track process. Less time spent herring approvals, more time creating webinar content that actually converts.