
ApproveThis manages your Brand Gaming Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Approval Meets Instant Wins
Let's get real - compliance isn't sexy. But neither are regulatory fines or angry customers winning prizes they shouldn't. That's where pairing Brand Gaming's adrenaline-pumping instant win games with ApproveThis' surgical approval workflows creates something rare: risk management that doesn't feel like bureaucracy.
Brand Gaming handles the excitement - spin-to-win wheels, digital scratch cards, slot machine interfaces that turn lead gen into something people actually want to do. ApproveThis handles the guardrails - making sure every new player profile gets vetted, high-value prizes get proper sign-offs, and marketing teams don't accidentally offer a Tesla to someone in a restricted state.
Why This Combo Works for Mid-Sized Companies
If you're running promotions at scale (but don't have a 50-person legal team), this integration acts like an automated compliance officer. Brand Gaming's player registration data triggers ApproveThis workflows that:
- Flag high-risk demographics automatically
- Require manager sign-off on premium prizes
- Archive approval records for auditors
Meanwhile, ApproveThis' email-based approvals mean your external partners (agencies, franchise locations, third-party vendors) can vet promotions without needing logins to your Brand Gaming portal. No more "I'm locked out" emails at 11PM before a campaign launch.
Real Use Cases That Don't Suck
1. Regulated Industries Playing It Safe
Take a regional bank running a "Spin to Win a $500 Deposit Match" campaign. Every new player registration in Brand Gaming triggers an ApproveThis workflow that:
- Checks if the user is in a state where deposit matches require CO approval
- Requires branch manager approval for users under 25
- Auto-approves low-risk demographics instantly
Result? Compliance team sleeps soundly. Marketing team still hits their lead targets.
2. Retailers Avoiding Inventory Nightmares
Picture a 200-store outdoor gear chain running a "Scratch Off to Win 50% Off" game. ApproveThis integration:
- Triggers regional manager approval when scratch cards offer kayaks (high-value inventory)
- Auto-approves common discounts like 20% off water bottles
- Routes winner address validation to shipping teams
No more stores getting stuck fulfilling prizes they don't stock.
Setup That Won't Make You Hate Tech
Using Zapier, connect Brand Gaming to ApproveThis in three steps:
- In Zapier, set Brand Gaming's "New Player" as trigger
- Map player data to ApproveThis' custom fields (age, location, prize tier)
- Set approval rules based on your risk thresholds
Pro tip: Use ApproveThis' calculated fields to auto-flag players from restricted ZIP codes or those winning prizes above $500 value.
Department Wins That Actually Matter
Marketing Teams
Launch campaigns 68% faster (we've timed it) by replacing legal email chains with structured approvals. If a promotion gets rejected, you'll know why by Tuesday morning instead of Friday at 4:55PM.
Compliance Officers
Sleep better knowing every high-risk player gets human review, while low-risk approvals don't clog your inbox. Vacation delegation means approvals keep moving when you're OOO.
Ops Managers
Real-time dashboards show exactly which promotions are stuck in review and why. No more guessing games with IT to pull approval metrics.
Why This Isn't Just Another Integration
ApproveThis adds teeth to Brand Gaming's flexibility:
Thresholds That Actually Work: Set prize value limits that auto-approve or escalate based on real-time inventory levels from your ERP.
Approval Chaperones: Require sequential sign-offs (legal → finance → CEO) for seven-figure campaigns without creating approval bottlenecks.
Paper Trails That Hold Up: Every approval/rejection records the who, when, and why - crucial when gaming regulators come knocking.
Common Objections (And Why They're Wrong)
"We'll lose the spontaneity of instant wins!"
Bull. ApproveThis can process 85% of approvals instantly using your predefined rules. Only the edge cases get human review.
"Our current process works fine!"
Does it? When was the last campaign delayed because someone forgot to CC legal? How many man-hours get spent compiling approval reports for auditors?
Getting Started Without the BS
1. Grab an ApproveThis trial - takes 8 minutes to set up your first workflow
2. Connect to Brand Gaming via Zapier using their API docs
3. Run one low-risk campaign as test (pro tip: offer branded socks as prize)
4. Watch how many "URGENT: APPROVAL NEEDED" emails disappear from your inbox
Not convinced? Book a 12-minute demo showing exactly how a 200-location restaurant chain cut promo approval time from 6 days to 14 hours.
The Bottom Line
Brand Gaming makes compliance fun. ApproveThis makes compliance bulletproof. Together, they let you run aggressive promotions without the existential dread of "did someone actually approve this?"
Because let's face it - the only thing worse than no leads is a lead gen disaster that lands you on the evening news. This integration is the insurance policy your CMO doesn't know they need... yet.
Integrate with Brand Gaming Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Brand Gaming
Suggested workflows (and their Zapier components) for Brand Gaming
Create approval requests for new brand gaming players
Trigger an approval request in ApproveThis for every new player added in Brand Gaming. This integration streamlines the onboarding process by ensuring each new player meets the required criteria before activation. *Note: Verify approval criteria are set up correctly in ApproveThis.*
Zapier Components

Trigger
New Player
Triggers when a new player is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
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