ApproveThis manages your Kaspr Integration approvals.

When Lead Gen Meets Approval Zen

Let’s get real: your sales team lives in Kaspr scraping LinkedIn for golden leads, while your ops team’s drowning in Slack threads trying to get sign-offs. This isn’t just annoying – it’s revenue leaking through spreadsheet cracks.

ApproveThis and Kaspr via Zapier fixes this by turning lead approvals from a bureaucratic nightmare into a 2-click process. We’re talking about syncing your Kaspr leads with approval workflows that actually work how humans operate – with context, urgency, and zero license fees for external approvers.

Why This Combo Works (Besides Saving Your Sanity)

Kaspr’s great at finding leads. ApproveThis is great at getting decisions. Together through Zapier? They’re the guardrails your scaling team needs:

• No more “Who approved this?” – Every Kaspr lead gets tracked with full audit trails
• Approvals happen where your team lives – Email, Slack, carrier pigeon (okay, maybe not that last one)

Real example: A 200-person SaaS company slashed their lead-to-CRM time from 3 days to 4 hours by auto-routing Kaspr exports through ApproveThis. Their sales ops lead literally cried happy tears (we have witnesses).

Two Killer Use Cases That Actually Matter

1. From LinkedIn Lurking to Approved Lead in 15 Minutes

The flow: New Kaspr lead → Auto-create ApproveThis request → Sales director approves → Lead drops into Salesforce.

Who cares: Mid-market tech companies where legal needs to vet partnerships before outreach. Instead of CC’ing 5 VPs in email chains, ApproveThis routes based on deal size:

- Under $10k? Auto-approved
- $10-50k? Needs regional manager
- Over $50k? Escalates to CRO + legal

Bonus: Approvers don’t need Kaspr logins – huge when working with external agencies.

2. Rejected Leads That Actually Get Followed Up On

The reverse: Denied request in ApproveThis → Auto-triggers Kaspr task for SDRs to re-engage in 90 days.

Why it slaps: Marketing teams at e-commerce brands use this to keep “maybe later” leads from rotting in spreadsheets. Approval comments auto-sync to Kaspr notes – no more guessing why a lead was rejected.

Setting This Up Without Losing Your Mind

Zapier’s the glue here, but we’ll keep it simple:

1. Connect Kaspr to Zapier (takes 2 minutes – Kaspr’s docs are decent)
2. Pick your trigger: “New Lead Exported” for approvals, or “Request Approved” to push back
3. Map critical fields – company size, lead score, whatever your team actually debates
4. Test with a real lead (pro tip: use your CEO’s LinkedIn to avoid embarrassing rejects)

Most teams get this live in under an hour. The hard part? Getting sales to stop side-channeling approvals in DMs.

Which Teams Stop Hating Mondays

Sales Ops:

Finally enforce deal desk policies without playing hall monitor. Approval thresholds mean reps know exactly when they need VP sign-off vs. auto-approval.

Marketing:

Stop losing ABM leads to “I thought you approved this!” black holes. Calculated fields in ApproveThis automatically score leads based on Kaspr data (website visits + employee count = auto-approve).

Finance:

Custom approval chains for partnership deals. If Kaspr pulls a lead from a vendor in your procurement blacklist? Auto-deny and alert legal.

But Wait – There’s Actual Features Too

Beyond the Zapier magic, ApproveThis brings:

Vacation Coverage That Doesn’t Suck: Approver OOO? Delegates get auto-assigned without breaking the chain. No more “Sorry, I was hiking” excuses.

Approval Groups That Make Sense: Require 3/5 CS team approvals for support partnership leads, but only the CTO for technical alliances.

Real-Time Tracking That’s Not a Lie: See exactly where your high-value Kaspr leads are stuck – is legal sitting on requests, or is sales slow-playing their quota?

Common “Yeah, But…” Moments

“We use conditional approvals in Salesforce already.”

Cool – but when’s the last time your RevOps team updated those without a 3-day Jira ticket? ApproveThis lets sales managers tweak workflows themselves (within guardrails).

“Our leads don’t need that much process.”

Then set everything under $5k to auto-approve. The point is having rules for exceptions, not making every lead a committee decision.

Bottom Line: This Isn’t Just Another Integration

Approval software usually means more clicks. Kaspr integrations usually mean more tabs open. Together through Zapier? They actually remove steps.

For teams between 50-5k employees, this is about scaling human decisions without hiring more humans. 20 minutes to set up, lifetime of not chasing down approvers.

Get Started Free or book a 10-min demo where we’ll show how other Kaspr users cut approval delays by 68%.