
ApproveThis manages your FunnelFLARE Integration approvals.
April 17, 2025
Integration Category: Crm
Two Tools Walk Into a CRM...
Let's cut through the noise: FunnelFLARE helps sales teams move fast. ApproveThis makes sure they don't move too fast. Together, they’re the yin and yang of deal velocity. FunnelFLARE automates the grunt work of sales pipelines while ApproveThis handles the bureaucratic speed bumps – approvals, verifications, and compliance checks. Connect them through Zapier, and you’ve just built an assembly line for revenue.
What Happens When You Plug These Together
FunnelFLARE’s strength is keeping sales teams out of spreadsheets and in conversations. ApproveThis’s superpower is keeping decisions from rotting in inboxes. When integrated:
- New leads get vetted before they clog your pipeline
- Contract changes get approved while the customer’s still on the phone
We’re talking about turning approval bottlenecks into minor speed checks. For companies between 50-5,000 employees, this combo means scaling processes without adding layers of management.
Real Teams Getting Real Results
Scenario 1: The Lead Firehose (And How to Point It)
A cybersecurity firm was drowning in unqualified leads from their webinars. Solution: Every new FunnelFLARE contact automatically triggers an ApproveThis workflow where:
- Sales ops checks company size against ICP criteria
- Legal verifies they’re not on any sanctions lists
Result: 83% reduction in sales reps wasting time on dead-end leads. Bonus: Approvers didn’t need FunnelFLARE licenses – just email access.
Scenario 2: The Contract Tug-of-War
A SaaS company kept losing deals to slow legal reviews. Now, when sales updates a FunnelFLARE contact with special terms:
- ApproveThis pings legal via email (they approve directly from Outlook)
- Upon approval, FunnelFLARE auto-generates the amended contract
Deal cycle time dropped 22% in Q1. Legal team’s whiskey consumption dropped 40%.
Why This Isn’t Just Another Integration
Most CRMs bolt on approval features like an afterthought. ApproveThis brings industrial-grade workflow tools to FunnelFLARE without:
- Making approvers learn new software (email approvals work shockingly well)
- Forcing IT to build custom connectors (we’ve seen those horror stories)
The secret sauce? Calculated Fields in ApproveThis can auto-approve discounts up to 15% while escalating bigger asks. Combine that with FunnelFLARE’s deal scoring, and you’ve got a system that knows when to bother humans.
Department-Specific Wins
Sales Teams: Less Admin, More Selling
Reps live in FunnelFLARE. Now their approval requests live there too. Need a discount approved? The workflow:
- Update opportunity in FunnelFLARE
- ApproveThis routes to manager based on deal size
- Approval syncs back as a FunnelFLARE activity
No switching tabs. No “did you get my email?”. Just notifications in the tool they already use.
Operations: Audit Trails That Don’t Suck
Every ApproveThis decision logs to FunnelFLARE as a history item. Now when deals go sideways:
- See who approved what
- View timestamped comments
- Pull reports without SQL queries
Compliance teams get warm fuzzies. Sales ops gets to stop playing detective.
Finance: Guardrails, Not Speed Bumps
Connect ApproveThis’s approval thresholds to FunnelFLARE’s opportunity values:
- Deals under $10k? Auto-approved
- $10k-$50k? Quick team lead review
- Bigger deals? Full committee
Collections even uses it – payment plan requests get approved based on customer health scores from FunnelFLARE.
Setting This Up Without Losing Your Mind
Zapier does the heavy lifting. Basic flow:
- Pick a trigger in FunnelFLARE (new contact, updated deal, etc.)
- Map key fields to ApproveThis
- Set approval rules (thresholds, approvers, escalations)
Pro tip: Use ApproveThis’s Vacation Delegation so deals don’t die when Karen from Legal is in Bora Bora.
The Quiet Killer Feature Nobody Talks About
ApproveThis approvers don’t need FunnelFLARE licenses. For companies with external partners or strict license counts:
- Contractors can approve vendor payments
- Client stakeholders can review SOWs
- Board members can OK big deals
All without cluttering your CRM seat count. Just send them an email link.
When Not to Use This Integration
This isn’t magic fairy dust. If your team:
- Still argues about what “approved” means
- Has approval processes changing weekly
Fix those first. The integration amplifies existing processes – it doesn’t create good ones.
Bottom Line for Decision Makers
FunnelFLARE keeps sales moving. ApproveThis keeps them compliant. Together via Zapier, they’re force multipliers for scaling companies. The math is simple:
Faster approvals × Cleaner data = More closed deals
We’re not saying it’ll make your Q4 quota easy. But it might keep your sales ops director from quitting.
Next Steps That Won’t Waste Your Time
If you’ve got FunnelFLARE and approval bottlenecks:
- Register for ApproveThis (free 14-day trial)
- Pick one high-friction approval process to automate
- Use FunnelFLARE’s Zapier docs to connect in <30 mins
Or book a demo to see how other sales teams cut approval delays by 60%+. No commitment, no sales poetry – just a 22-minute screen share.
Integrate with FunnelFLARE Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for FunnelFLARE
Suggested workflows (and their Zapier components) for FunnelFLARE
Create approval requests for new FunnelFLARE contacts
When a new contact is created in FunnelFLARE, this automation submits an approval request in ApproveThis for verification. It ensures data accuracy and streamlined processing. *Note: Configure approval criteria within ApproveThis as needed.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created in FunnelFLARE.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create FunnelFLARE contacts for new approval requests
When an approval request is initiated in ApproveThis, this automation creates a new contact in FunnelFLARE. It helps capture customer data seamlessly from incoming requests. *Note: Ensure contact fields are mapped correctly.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a new contact.
Create approval requests for updated FunnelFLARE contacts
On updating a contact in FunnelFLARE, this automation sends an approval request via ApproveThis to verify changes. It aids in maintaining high data quality and accountability. *Note: Customize mapping to include critical updates.*
Zapier Components

Trigger
Updated Contact
Triggers when an existing contact is updated in FunnelFLARE.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new history items in FunnelFLARE
Whenever a new history item is added in FunnelFLARE, this automation triggers an approval request in ApproveThis. It enables timely review of historical data and activity logging. *Note: Adjust approval filters to match history relevance.*
Zapier Components

Trigger
New History
Triggers when a new history item is created in FunnelFLARE.
Action
Create Request
Creates a new request, probably with input from previous steps.
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