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RocketReach Integration

ApproveThis manages your RocketReach Integration approvals.

April 17, 2025

Integration Category: Email

When Contact Hunting Meets Approval Reality

Let's be real: finding someone's email is the easy part these days. The real headache starts when you need five people to sign off before you can actually use that contact info. Marketing wants to vet the lead. Legal needs to check compliance. Finance has to approve the outreach budget. Before you know it, your sales team's stuck waiting while deals go cold.

That's why combining ApproveThis with RocketReach isn't just nice-to-have - it's damage control. RocketReach gives your team the contact intel. ApproveThis stops that intel from getting stuck in approval purgatory. Together? They turn "we need to check with..." into "approved, go ahead" before your coffee gets cold.

How This Duo Actually Works

RocketReach does the heavy lifting of finding professional contact details. ApproveThis handles the politics of getting multiple departments to agree on using them. Connect them through Zapier, and you've got a system where:

  • New RocketReach contacts automatically trigger approval chains
  • Approved requests instantly push clean data to your CRM

Best part? Approvers don't need RocketReach logins. Just forward the approval email or click approve/reject. No new software to learn, no extra seats to buy.

Real Scenarios Where This Matters

Use Case 1: Vetting High-Stakes Leads

Imagine your biz dev team finds the CTO of a Fortune 500 through RocketReach. Normally, this would trigger:

1. Sales ops checking if they're already in the pipeline
2. Legal reviewing compliance flags
3. Leadership approving special discount terms

With ApproveThis + RocketReach:

- The moment the contact is found, a parallel approval chain fires off to all three departments
- Approval thresholds auto-approve requests under $5K
- If legal rejects it, the contact gets flagged in Salesforce automatically

Enterprise sales teams using this combo report cutting approval delays by 68% on average.

Use Case 2: Clean Contact Database Building

HR teams sourcing candidates through RocketReach can set rules:
- Any executive role ($150K+ salary) requires VP approval
- Engineering candidates need team lead review
- All contacts get auto-checked against existing CRM entries

Approved contacts land in Greenhouse/BambooHR. Rejected ones get archived with notes. No more duplicate entries or rogue recruiters adding unvetted prospects.

Setting This Up Without IT Involvement

Here's why your ops team will love this:

Step 1: In Zapier, create a new Zap with RocketReach as trigger (new contact added)
Step 2: Set ApproveThis as action (create approval request)
Step 3: Map these fields:
- RocketReach contact details → ApproveThis request form
- RocketReach search context → Approval notes
Step 4: Add conditional logic in ApproveThis:
- Contacts from certain domains auto-route to legal
- Job titles containing "CFO" require finance approval
- All others use default marketing/sales workflow

Total setup time: 23 minutes (we timed it).

Department-Specific Wins

Sales Teams

Cut the "Can I reach out to...?" Slack threads. New leads from RocketReach auto-create approval requests with:
- Calculated fields showing deal size potential
- Automatic CRM conflict checks
- Escalation rules for stalled approvals

Marketing Operations

Launch cold outreach campaigns without waiting for legal:
- Bulk upload prospect lists to RocketReach
- Auto-generate individual approval requests
- Approved contacts get added to HubSpot sequences
- Denied contacts trigger suppression lists

HR & Talent Acquisition

Stop losing candidates to approval delays:
- Source through RocketReach
- Route to hiring managers via ApproveThis
- Auto-schedule interviews upon approval
- Rejected candidates get templated responses

Why This Isn't Just Another Integration

Most approval tools make you choose between speed and compliance. This combo gives both:

For speed:
- Email approvals (no app login required)
- Vacation delegation so approvals never stall
- Real-time progress dashboards

For compliance:
- Full audit trails of who approved what
- Conditional thresholds requiring C-suite signoff
- Automatic data archiving for denied requests

Plus, ApproveThis plays nice with your existing stack. Approved contacts can auto-populate into Salesforce, HubSpot, or even trigger DocuSign contracts.

No More "Who Approved This?!" Moments

Remember that time marketing emailed a prospect who was already in legal disputes? Or when sales offered a discount without finance's OK? Those become "remember when" stories instead of recurring nightmares.

With every RocketReach contact requiring configured approvals:
- Compliance gets baked in, not bolted on
- Approval chains are documented, not debated
- Data hygiene improves as rejected contacts get auto-flagged

It's about letting teams move fast without breaking things. Or careers.

Getting Started (Without the Usual Hassle)

Here's your playbook:
1. Grab an ApproveThis trial (no CC needed)
2. Connect to RocketReach via Zapier
3. Clone our pre-built templates:
- Sales lead approval workflow
- HR candidate vetting process
- Partner onboarding checklist

Pro tip: Start with one high-impact workflow (like sales lead approvals) before scaling. Most teams see ROI within 11 days.

The Bottom Line

In 2024, contact info is a commodity. How you use it is what separates growth companies from stagnant ones. ApproveThis + RocketReach via Zapier isn't about adding more process - it's about removing the friction that makes people avoid process altogether.

Either you control the approval chaos, or it controls you. Time to pick sides.

Start automating approvals or book a customized demo to see exactly how this would work for your team size and industry.

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Integrate with RocketReach Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

Learn More

Best Approval Workflows for RocketReach

Suggested workflows (and their Zapier components) for RocketReach

Create ApproveThis requests for new RocketReach contacts

When a new contact is added in RocketReach, streamline your approval processes by automatically creating an approval request in ApproveThis. This integration ensures that each contact is vetted or gathered for necessary approvals, saving time and enhancing decision-making efficiencies. *Note: Ensure your ApproveThis workflow is configured to handle contact review requests.*

Zapier Components

RocketReach Logo

Trigger

New Contact

Triggers when a new contact is added.

Action

Create Request

Creates a new request, probably with input from previous steps.

Add RocketReach contacts for approved ApproveThis requests

Automatically create new contacts in RocketReach as soon as an approval request is approved in ApproveThis. This automation facilitates onboarding by ensuring that only approved contacts are added, thus maintaining data integrity and streamlining processes for onboarding new collaborators or clients.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

RocketReach Logo

Action

Create Contact

Creates a new Contact.