ApproveThis manages your FullStory Integration approvals.

Why Your Approval Process Needs a Digital Therapist

Let's be real - most approval workflows suck. They're either email threads that go cold, Slack messages that get buried, or worse: actual meetings. Meanwhile, your product team's drowning in crash reports and customer journey maps that nobody acts on. That's where pairing ApproveThis with FullStory feels like finding your car keys after a month of Ubering.

What Happens When Approval Meets Analytics

FullStory tells you what's broken in your user experience. ApproveThis fixes who needs to fix it. Together through Zapier, they turn digital forensics into action items that don't get lost in the corporate Bermuda Triangle.

The Nerd Stuff That Actually Matters

ApproveThis isn't just another checkbox tool. Approval thresholds auto-approve small fires so your team only debates the dumpster fires. Vacation delegation stops bottlenecks when Karen from accounting's on safari. And calculated fields? They're like having a built-in accountant reviewing every request.

Real Teams Getting Real Results

Take a 300-person SaaS company we work with. Their product team used to waste 15 hours/week debating which crashes to prioritize. Now:

• FullStory detects mobile crashes
• Zapier kicks off ApproveThis workflows
• Engineering leads get email approvals with replay links

They've cut resolution time by 40% because engineers aren't guessing which crashes actually matter.

The Hidden Benefit Nobody Talks About

Your FullStory license costs more than your CEO's Tesla. ApproveThis approvers don't need FullStory seats to action requests. External clients can approve design changes without seeing your analytics dashboard. Teams stay siloed but processes stay connected.

Four Ways This Combo Actually Works

1. Mobile Crash Triage That Doesn't Crash Your Week

When FullStory detects a native mobile crash, ApproveThis automatically routes it to your lead developer and customer support manager. Support gets context without needing FullStory access. Devs get approval to deprioritize non-critical crashes. Everyone stops CC'ing the CTO.

Who This Saves:

Mobile app teams drowning in crash reports but lacking clear prioritization. Especially brutal for fintech apps where every crash = potential lost revenue.

2. Session Notes That Don't Vanish Into the Void

Your CS team drops gold in FullStory session notes... that nobody reads. Now, when they tag a session, ApproveThis creates a product improvement request. PMs review with one click from their inbox. No more "Didn't we see that issue before?" during sprint planning.

Who This Awakens:

Customer success teams tired of shouting into the analytics void. Perfect for e-commerce companies where UX hiccups directly impact conversion rates.

3. Segment Alerts That Actually Alert Someone

FullStory flags a 30% drop in checkout completions? ApproveThis immediately routes a budget request to run promo damage control. Marketing approves special offers while engineering investigates. No waiting for the next board meeting to stop the bleeding.

Who This Rescues:

Growth teams needing rapid response to conversion dips. Critical for subscription businesses where churn prevention is survival.

4. Approval Tracking That Doesn't Require ESP

Every new ApproveThis request logs a FullStory event. Now you can track how long approvers spend reviewing crash replays vs just rubber-stamping. Spot training gaps before your next audit.

Setting This Up Without Losing Your Mind

Connect ApproveThis and FullStory via Zapier in three steps even your non-techy PM can handle:

1. Pick a FullStory trigger (crash, note, alert)
2. Map relevant data to ApproveThis fields
3. Set approval rules (thresholds, groups, etc.)

Pro tip: Use ApproveThis' calculated fields to auto-approve crashes under 5% user impact. Save human brainpower for the big stuff.

Why This Isn't Just Another Integration

Most tools promise workflow magic but deliver notification spam. This combo works because:

• Approvers act without jumping between tools
• FullStory's raw data gets human context
• You finally close the loop between analytics and action

The Silent Killer of Bad Approvals

Slow approvals don't just delay work - they erode trust. When customer issues linger because three VPs haven't clicked "approve," both employees and users notice. This integration acts like fiber for your organizational gut - keeps things moving smoothly.

Who Should Steal This Setup Immediately

While any team can benefit, these groups see nuclear results:

Product Teams:

Stop guessing which crashes to fix first. Auto-route critical issues based on user impact scores from FullStory data.

Customer Support:

Turn angry support tickets into prioritized bug fixes by linking session replays to approval requests.

Marketing Operations:

Approval workflows for campaign changes based on real-time user behavior trends. No more "set it and forget it" ads.

Common Objections (And Why They're Wrong)

"We already use Jira for this" - Cool. Add ApproveThis as a Jira gatekeeper. Only well-vetted issues become tickets.

"We have an intern tracking this" - How's that working for your employee turnover rate?

"Our process works fine" - Said no one ever after a major compliance audit.

How to Not Screw This Up

Start small - connect one critical FullStory alert to ApproveThis. See how your team adapts. Expand to other workflows once they're hooked on actually getting things done.

Ready to Stop Approving Like It's 1999?

If you're still manually routing FullStory insights through Slack or (shudder) spreadsheets, you're leaving both time and money on the table. ApproveThis works where your team already lives - email, Zapier, actual work tools - not some flashy dashboard everyone forgets to check.

Book a 15-minute demo and we'll show you how to connect FullStory faster than your last Zoom icebreaker.