
ApproveThis manages your VerifyPass Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Verification Meets Approval
Let’s get real: customer verification and internal approvals shouldn’t feel like herding cats. Yet here we are – most companies treat these as separate circus acts. VerifyPass handles the “are you who you say you are?” part (military, first responders, VIPs), while ApproveThis manages the “cool, but does anyone actually approve this discount?” follow-up. Connect them via Zapier, and suddenly your team’s not playing messenger between systems.
Why This Combo Doesn’t Suck
E-commerce teams love VerifyPass for instant customer validation. Operations teams love ApproveThis for killing approval bottlenecks. Together? They’re the Swiss Army knife for handling special offers without the spreadsheet juggling. Here’s the kicker: approvers only need an email address. No extra VerifyPass seats required – crucial when dealing with external partners or frugal finance teams.
Real Sh*t You Can Automate
The “Don’t Make Me Think” Discount Workflow
Picture this: A veteran verifies their status on your site via VerifyPass. Zapier instantly fires that data to ApproveThis, which:
- Checks if the 15% military discount needs manager approval (based on your threshold rules)
- Routes to the regional sales lead if over $500
- Auto-approves standard requests to ship same-day
Retailers using this combo report 62% faster processing on verified offers. Because apparently not waiting 3 days for a coupon code makes people buy things.
The “Oops, We Oversold” Safety Net
Limited edition product? Flash sale? When VerifyPass confirms a customer’s early access status, ApproveThis can:
- Require warehouse approval if inventory drops below safety stock
- Escalate to procurement if stockout risk is high
- Calculate real-time ETAs using ApproveThis’ calculated fields
One outdoor gear company avoided 12 backorder disasters last quarter using this exact setup.
Department-Specific Wins
Sales Teams: From “I’ll Check With My Manager” to “Approved”
Your sales reps waste 11 hours a week chasing approvals. With this integration:
Enterprise SaaS Example: Verified enterprise leads trigger custom demo resource approvals. Sales Ops gets real-time tracking instead of 37 “URGENT” Slack pings.
Operations: No More “Who’s Covering for Kim?”
ApproveThis’ vacation delegation means verified orders don’t stall because someone’s at Burning Man. If VerifyPass confirms a bulk order, ApproveThis:
- Auto-routes to backup approvers based on live calendars
- Uses conditional logic to skip tiers for repeat customers
- Updates inventory systems post-approval via Zapier
Finance: Auditors Will Actually Smile
Every verified discount approval gets timestamped with:
- Approver names
- Threshold checks
- Original verification data
One Shopify Plus merchant reduced month-end reconciliation from 14 days to 3. The CFO bought everyone margaritas.
Setting This Up Without Losing Your Mind
1. Create a Zapier account (free tier works)
2. Connect VerifyPass as trigger:
- Choose “Verification Completed” event
3. Connect ApproveThis as action:
- Map VerifyPass data to approval fields
- Set thresholds (e.g., auto-approve under $200)
4. Test with a fake “customer” (your CEO’s email works)
Pro Tip: Use ApproveThis’ calculated fields to auto-apply discount caps based on VerifyPass customer tiers.
The Cool Kids Are Doing It
No, we won’t name names – but here’s what early adopters figured out:
B2B SaaS: Verified partner requests now auto-create approval chains for deal registration bonuses. Channel sales teams stopped wanting to quit.
Luxury Goods: VIP verifications trigger gift wrapping approvals. Because rich people care about ribbon color apparently.
Manufacturing: Verified government contracts auto-start multi-department approval flows (legal → production → shipping).
Common “Oh, I Didn’t Know” Features
- Approvers can reject with comments via email – no app login needed
- Set auto-approve if no response in X hours (prevents logjams)
- Attach VerifyPass verification IDs to approvals for audit trails
When to Maybe Not Do This
If your approval process is “Sharon decides everything,” keep using sticky notes. But if Sharon’s team has grown from 5 to 50 since COVID? The math’s mathing.
Try It or Regret It
ApproveThis has a free tier. VerifyPass offers trials. Zapier’s free plan handles 100 tasks/month. That’s three ways to test this without accounting approval.
Get Started with ApproveThis | Explore VerifyPass
Or book a 12-minute demo to see live workflows. We promise no sales poetry.
Integrate with VerifyPass Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for VerifyPass
Suggested workflows (and their Zapier components) for VerifyPass
Create approval requests when customer verification is complete
Ensure that every successful customer verification is followed up with a structured approval process. This integration triggers a new approval request in ApproveThis every time a customer verification is completed on VerifyPass, allowing teams to streamline follow-up actions and ensure accountability.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval process for verified customers
Streamline your verification to approval workflow by automating the creation of approval requests in ApproveThis for every customer verification on VerifyPass. This ensures that every verified customer is systematically followed up with the necessary approval steps, enhancing decision-making efficiency and reducing manual workload.
Zapier Components

Trigger
Verification
Triggers upon verification of your customer.
Action
Create Request
Creates a new request, probably with input from previous steps.
Get notified of new approval requests after customer verification
Ensure timely actions by notifying relevant team members whenever a customer verification results in a new approval request. This integration helps maintain a responsive workflow by alerting teams to new requests initiated in ApproveThis following a successful VerifyPass verification.
Zapier Components

Trigger
Verification
Triggers upon verification of your customer.
Action
New Request
Triggers when a new approval request workflow is initiated.
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