
ApproveThis manages your WOWING.VIDEO Integration approvals.
April 17, 2025
Integration Category: Video
When "Just Get It Done" Meets "Let Me Double-Check That"
Here's the thing about video campaigns - everyone wants them fast, but nobody wants to explain why the CEO's face got cropped out of the company update video. That's where pairing WOWING.VIDEO's slick production tools with ApproveThis' no-nonsense approval system turns your marketing ops from "waiting on feedback hell" to "smooth operator" mode.
We're talking about connecting the dots between creating personalized video content (WOWING.VIDEO's jam) and getting actual humans to sign off on it (ApproveThis' specialty). No more email chains where Karen from legal misses the deadline because she's using Outlook 2003. No more last-minute scrambles because the client never reviewed the storyboard.
What Each Tool Brings to the Table
WOWING.VIDEO: The Video Machine
Germany's answer to video campaign management lets teams create, send, and track personalized video/audio messages at scale. Think sales pitches that don't suck, onboarding videos that new hires actually watch, or customer updates that don't get lost in spam folders.
ApproveThis: The Gatekeeper You'll Actually Like
Our platform automates the "Hey, can you check this?" process across departments. Built for companies where five people need to approve the budget, three need to check compliance, and someone's always on vacation when you need them.
Real-World Use Cases That Don't Sound Like BS
Use Case 1: No More Rogue Video Launches
The Problem: Marketing team creates an amazing campaign in WOWING.VIDEO. Legal hasn't reviewed the disclaimer. Finance didn't approve the budget. Some intern hits "send" anyway. Chaos ensues.
The Fix: Connect WOWING.VIDEO's campaign events to ApproveThis via Zapier. Now, any new video campaign trigger (launch, edit, schedule change) auto-generates an approval request with:
- Video preview thumbnail
- Target contact list
- Budget impact calculation
Who Cares: Compliance teams get to review without learning video editing software. Project managers see real-time status instead of chasing emails. Clients love the audit trail showing exactly who approved what.
Use Case 2: Approval-to-Contact Sync Without the Spreadsheet Dance
The Problem: Sales finally gets approval to pitch that enterprise client. Now someone has to manually add 15 decision-makers to WOWING.VIDEO. By the time it's done, the deal's gone cold.
The Fix: When ApproveThis greenlights a client list expansion, Zapier auto-populates those contacts into WOWING.VIDEO campaigns. Approval comments become video personalization notes. Rejected requests automatically notify sales to revise their approach.
Who Cares: Sales ops teams cut 2 days off their campaign prep. External partners get added to video campaigns without needing WOWING.VIDEO logins (they just approve via email). Finance likes seeing unused contacts flagged before budgets get blown.
Setting This Up Without Calling IT
Here's the 3-step process even your least techy manager can handle:
- Connect via Zapier: Create your Zap - ApproveThis and WOWING.VIDEO are both in the directory
- Pick Your Triggers: Start with either "New Campaign Event" (WOWING) or "New Approval Request" (ApproveThis)
- Map Custom Fields: Attach video previews to approval requests, sync approval comments to video notes, etc.
Pro tip: Use ApproveThis' calculated fields to auto-flag videos exceeding budget thresholds before they even hit approvers' inboxes.
Why Different Teams Will Claim This as Their Win
Marketing & Creative
Finally prove your videos aren't stuck in review purgatory. Real-time dashboards show exactly which exec is holding up the launch. Vacation delegation means the CMO's absence doesn't torpedo your Q4 campaign.
Legal & Compliance
Approve disclaimers and usage rights directly from Outlook. Conditional workflows ensure videos targeting regulated industries get extra review steps. Every approval is timestamped and logged for audits.
Sales Ops
Auto-generate personalized video follow-ups the second ApproveThis clears a deal. Approval thresholds let regional managers okay small discounts without VP involvement. Sync CRM data into approval forms to show real-time pipeline impact.
External Partners
Agencies and clients approve video content via email without getting added to your WOWING.VIDEO plan. Brand guidelines get baked into approval templates so everyone's on the same page.
Features You'll Actually Use (No Fluff)
While we could bore you with every bell and whistle, here's what matters when using ApproveThis with WOWING.VIDEO:
Email Approvals: Approvers don't need to learn new software - they can review video thumbnails and approve/deny right from Gmail.
Approval Thresholds: Auto-approve video campaigns under $5K, but require CFO sign-off on anything above. Reduces bottlenecks for small projects.
Version Control: Every approval request links to specific WOWING.VIDEO versions. No more "I approved the first draft!" excuses.
The Bottom Line
Combining WOWING.VIDEO's production chops with ApproveThis' structured approvals means:
- 48% faster campaign launches (actual client number)
- Zero "I didn't get that email" approval delays
- Full audit trails for compliance without the paperwork
It's not magic - it's just connecting tools that should've been talking to each other years ago.
Ready to Stop Herding Cats?
Either:
A) Get Started Free (takes 8 minutes)
B) Book a 15-Min Demo (we'll show the WOWING.VIDEO integration live)
Pro tip: Have your last video campaign timeline handy. We'll show you exactly where approvals blew it.
Integrate with WOWING.VIDEO Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for WOWING.VIDEO
Suggested workflows (and their Zapier components) for WOWING.VIDEO
Create approval requests for new campaign events
When a new campaign event occurs in WOWING.VIDEO, an approval request is created in ApproveThis to review event details before proceeding. This integration ensures that every campaign event is vetted for compliance and quality. *Note: Configure approval criteria in ApproveThis to match campaign requirements.*
Zapier Components

Trigger
New Campaign Event
Triggers when various events that belong to a certain campaign are sent.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add campaign contacts for new approval requests
When a new approval request is initiated in ApproveThis, a new contact is created in WOWING.VIDEO to streamline campaign management. This integration simplifies the process by automating approvals and subsequent contact entry. *Note: Ensure campaign details are properly mapped for successful contact creation.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a new Contact inside a Campaign.
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