ApproveThis manages your Crowd Integration approvals.

Why Combine Crowd Feedback with Approval Automation?

Crowd gives teams direct access to customer insights - bug reports, feature requests, and satisfaction scores. But collecting feedback is only half the battle. ApproveThis adds structure to what happens next, turning raw data into actionable decisions. Together, they create a closed-loop system where customer voices directly inform business priorities without manual handoffs.

Key Integration Benefits

When connecting Crowd to ApproveThis through Zapier, you gain:

• Faster Response Times: Critical feedback automatically triggers approval workflows
• Cross-Team Alignment: Product, support, and leadership collaborate on decisions without leaving their tools

Approvers only need ApproveThis access - no additional Crowd licenses required. This makes it ideal for involving external partners or executives who shouldn't have direct access to your feedback platform.

Real-World Use Cases

1. Prioritizing Bug Fixes in Software Development

When a high-severity bug appears in Crowd, ApproveThis can:

- Automatically route it to engineering leads based on technical impact scores
- Escalate urgent issues to CTO if resolution time exceeds SLA
- Update Crowd tickets with approval status for transparent communication

Example: A fintech company reduced production incidents by 40% by linking Crowd bug reports to automated severity assessments in ApproveThis.

2. Closing the Loop on Customer Satisfaction (CSAT)

Negative CSAT scores in Crowd trigger:

- Immediate approval requests for account managers to issue discounts/credits
- Automatic delegation to backup approvers during vacations
- Real-time dashboards showing resolution rates per support team

Example: An eCommerce retailer improved NPS by 22 points by approving compensation offers within 2 hours of poor CSAT submissions.

3. Streamlining Feature Development

Feature requests collected via Crowd can be:

- Routed to product managers with ROI calculation fields
- Automatically approved if 10+ enterprise clients request similar functionality
- Synced to roadmap tools once approved

Example: A SaaS company reduced feature backlog by 60% using ApproveThis thresholds to auto-approve high-demand requests.

4. Managing Cross-Departmental Tasks

Task cards created in Crowd become:

- Approval requests with budget/priority fields
- Automatically reassigned if department leads are OOO
- Tracked against KPIs in real-time reports

Example: A marketing agency eliminated duplicate work by requiring approval for all client-requested tasks exceeding 2 hours of effort.

Implementation Guide

Technical Setup

1. Create a Zapier account
2. Connect your Crowd and ApproveThis accounts
3. Choose a Crowd trigger (e.g., "New Feature Request")
4. Set ApproveThis action ("Create Request")
5. Map critical Crowd fields to ApproveThis template

Workflow Design Tips

- Use ApproveThis calculated fields to auto-score feedback urgency
- Configure approval thresholds to auto-approve common requests
- Set email reminders to prevent bottlenecks
- Enable vacation delegates for mission-critical workflows

Team-Specific Advantages

Product Teams

Reduce roadmap debates by using ApproveThis approval metrics to quantify demand for features submitted via Crowd. Calculated fields can weigh factors like request volume, estimated revenue impact, and strategic alignment.

Customer Support

Automatically escalate CSAT responses requiring compensation approval while maintaining control over discount limits. ApproveThis' audit trails help maintain compliance during audits.

Operations

Convert Crowd task cards into approved action items with built-in budget oversight. Real-time dashboards show approval cycle times across departments to identify process bottlenecks.

Strategic Differentiation

While Crowd excels at capturing unstructured feedback, ApproveThis adds:

- Financial Controls: Auto-reject requests exceeding budget limits
- Compliance Safeguards: Full audit trails for every decision
- Contextual Routing: Send bug reports to engineers while routing associated compensation requests to managers

Getting Started

To implement these workflows:

1. Sign up for ApproveThis
2. Connect your Crowd account
3. Use Zapier to create your first automated approval flow

For complex use cases, schedule a custom demo to see how approval thresholds and conditional routing can be tailored to your Crowd data.