
ApproveThis manages your AVANSER Integration approvals.
April 17, 2025
Integration Category: Call Tracking
Two Platforms, One Goal: Smarter Business Operations
When call tracking meets approval automation, businesses gain unprecedented control over customer interactions and internal processes. AVANSER’s granular call analytics provide the what and when of customer communications, while ApproveThis adds the who and how through structured decision-making. Together through Zapier, they create closed-loop systems where critical actions never stall and compliance becomes automatic.
Consider a sales team handling high-value contracts: AVANSER records every client call detail, while ApproveThis ensures contract amendments get reviewed by legal within hours. Or a healthcare provider using AVANSER to track patient appointment calls while ApproveThis automatically routes prescription renewal approvals to the right physicians. This integration isn’t about replacing human judgment – it’s about eliminating delays that cost revenue and customer trust.
Four Ways to Connect Call Intelligence with Approval Workflows
1. Instant Call Follow-Ups for Time-Sensitive Approvals
When a new budget request lands in ApproveThis, your sales team shouldn’t be scrambling to coordinate follow-ups. This Zapier integration triggers AVANSER to request a callback immediately after approval initiation. A manufacturing company could use this to contact suppliers within 15 minutes of a procurement request submission, turning days-long negotiations into same-day resolutions.
2. Escalating Critical Calls for Manager Review
AVANSER detects a customer service call where a client threatens to cancel a $50K contract. Through Zapier, ApproveThis automatically creates an escalation ticket requiring regional manager approval before processing the cancellation. For enterprise SaaS companies, this prevents revenue leakage from preventable churn.
3. Real-Time SMS Updates on Approval Outcomes
Once a marketing campaign budget gets approved in ApproveThis, AVANSER sends SMS confirmations to the creative team, media buyers, and client stakeholders. Advertising agencies using this workflow reduce project kickoff delays from 3 days to 3 hours, with full audit trails of who approved what – and when.
4. Compliance Guardrails for Outbound Communications
Financial institutions can automatically generate ApproveThis requests for every outbound SMS sent via AVANSER containing sensitive rate information. Loan officers get pre-send approvals from compliance teams, reducing regulatory risk without slowing down customer responses.
Implementation Made Simple
Setting up these workflows requires no coding expertise. Through Zapier’s interface, you can:
- Connect your AVANSER and ApproveThis accounts in under 2 minutes
- Choose from pre-built templates or create custom logic matching your approval chains
- Test with sample data before going live
Key configuration points include setting AVANSER call routing rules to match ApproveThis’ escalation thresholds and mapping custom fields between systems. Most teams report full implementation within 3 business days.
Remember: ApproveThis approvers don’t need AVANSER licenses. This makes the integration ideal for scenarios requiring external partner approvals – like having a client’s procurement team sign off on campaign scripts tracked in AVANSER.
Team-Specific Benefits
Sales Organizations
Reduce deal cycle times by attaching AVANSER call recordings directly to ApproveThis discount approval requests. Sales managers hear actual client conversations while reviewing exceptions, making faster decisions with full context.
Customer Support Centers
Automatically create ApproveThis tickets for service credits discussed in AVANSER-tracked calls. Supervisors approve refunds directly from email with one click, cutting resolution times from 48 hours to 45 minutes.
Marketing Operations
Sync AVANSER’s call conversion data with ApproveThis’ budget workflows. Automatically approve additional spend for high-performing campaigns while flagging underperforming ones for manual review.
Beyond Basic Automation: Advanced Features in Play
While the Zapier integration handles core triggers and actions, combining ApproveThis’ deeper capabilities with AVANSER’s analytics unlocks additional value:
- Approval Thresholds: Auto-approve call-back requests for leads under $10K value in AVANSER, while routing enterprise leads through CMO review
- Vacation Delegation: Ensure call escalation approvals always reach available managers, even during holiday periods
- Calculated Fields: Combine AVANSER’s call duration data with ApproveThis’ ROI models to prioritize high-impact approvals
Getting Started
Ready to eliminate approval bottlenecks in your call-driven processes? Start with these steps:
- Audit your AVANSER call data to identify 2-3 high-impact approval scenarios
- Build corresponding workflows in ApproveThis using their free trial
- Connect the systems through Zapier’s visual interface
Most users see ROI within 14 days through reduced operational delays alone. The real prize comes from combining AVANSER’s customer insights with ApproveThis’ governance – turning call data into actionable decisions faster than competitors can schedule their next status meeting.
Final Thought: Control vs. Speed Is a False Choice
Legacy approval processes force teams to choose between moving fast and maintaining oversight. With AVANSER and ApproveThis integrated through Zapier, you get both. Every critical call triggers the right approval path automatically, while decision-makers get the context needed to act confidently. Whether you’re managing multi-channel marketing campaigns or high-stakes client negotiations, this integration ensures nothing falls through the cracks – and nothing gets stuck in inbox purgatory.
See what automated approval intelligence can do for your call-driven workflows. Register for ApproveThis or request a AVANSER demo to start building your connected system today.
Integrate with AVANSER Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for AVANSER
Suggested workflows (and their Zapier components) for AVANSER
Request AVANSER call for each new approval request in ApproveThis
Need to follow-up on every new approval request promptly? This integration ensures each new approval request in ApproveThis triggers an AVANSER call request, keeping your team responsive and engaged. *Note: Ensure call configurations are set in AVANSER for a seamless experience.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Request Call
Requests to make a call.
Create ApproveThis request from new AVANSER inbound calls
Does your team get many important calls that need approval before action? Automate the creation of an approval request in ApproveThis for every new inbound call through AVANSER, ensuring no communication slips through the cracks. *Note: Customize approval workflows to match the nature of calls.*
Zapier Components

Trigger
Inbound Call
Triggers when a new inbound call is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send AVANSER SMS for approved or denied requests from ApproveThis
Inform stakeholders immediately about the status of approval requests. Once a request is approved or denied in ApproveThis, send an informative SMS via AVANSER to keep all parties updated. *Note: Customize SMS content as needed to provide clear communications.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS
Sends a new SMS.
Generate ApproveThis request from AVANSER outbound SMS
Ensure that all critical communications are logged for approval. Use this integration to automatically generate an ApproveThis request for every outbound SMS sent via AVANSER, supporting effective communication governance. *Note: Tailor approval requirements based on message type.*
Zapier Components

Trigger
Outbound SMS
Triggers when a new outbound SMS is sent.
Action
Create Request
Creates a new request, probably with input from previous steps.
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