ApproveThis manages your Klaviyo Integration approvals.

When Approval Processes Meet Marketing Muscle

Let’s cut to the chase: marketing moves fast, but approval processes? Not so much. That’s where pairing ApproveThis with Klaviyo turns into your secret weapon. Klaviyo handles the heavy lifting of email campaigns and customer journeys. ApproveThis handles the red tape. Together, they make sure your marketing team isn’t stuck waiting for sign-offs while competitors are already A/B testing their next campaign.

What Happens When You Connect the Dots

Klaviyo’s great at slicing your audience into segments and personalizing campaigns. But when every new list addition or campaign change needs three approvals? That’s where things get sticky. ApproveThis cuts through the bureaucracy with:

• Automatic request routing to the right people (no more Slack DMs asking “Who needs to sign off on this?”)
• Real-time status tracking so you know exactly where that discount approval stands

Meanwhile, Klaviyo keeps doing what it does best – turning customer data into revenue. The integration means marketing doesn’t have to choose between speed and compliance.

Real-World Use Cases That Actually Matter

1. Auto-Update Customer Lists When Approvals Happen

Picture this: Your e-commerce team approves a VIP loyalty program. Normally, someone would manually export the approved list to Klaviyo. With this integration? Approved members get added automatically before your ops team finishes their coffee.

Who needs this: Retailers running flash sales, agencies managing client campaigns, any team where “approved” should instantly mean “activated.”

2. Require Approvals for New Campaign Segments

When a new high-value segment gets created in Klaviyo (say, customers with 5+ purchases), trigger an approval workflow in ApproveThis. Legal reviews the targeting criteria, marketing confirms the offer details, and once approved – the campaign launches automatically.

Why it’s slick: Uses ApproveThis’s conditional logic to only require approvals for segments over certain spend thresholds. Because nobody needs three signatures to email lapsed newsletter subscribers.

3. Automate Client Approvals for Agencies

Marketing agencies – this one’s your jam. When you add a new client profile to Klaviyo, ApproveThis can automatically:

• Route campaign briefs to the client’s legal team via email (they don’t need Klaviyo access)
• Escalate overdue approvals after 48 hours
• Log every decision for compliance audits

Bonus: Clients approve via email without needing another platform login. Fewer passwords = happier clients.

Setting This Up Without Losing Your Mind

Connect ApproveThis and Klaviyo through Zapier in three steps:

1. Create your Zapier account (free tier works for testing)
2. Set the trigger: “New Profile in Klaviyo” or “Approval Completed in ApproveThis”
3. Choose the resulting action in the other platform

Pro tip: Use ApproveThis’s calculated fields to auto-approve small discount requests (under 10%) while flagging bigger deals for human review. Saves 20+ hours/month for mid-market teams.

Which Teams Get the Biggest Wins?

Marketing Operations

No more herding cats for campaign approvals. Set up parallel approval paths where legal reviews compliance while finance checks budgets – all happening simultaneously. Klaviyo campaigns go live 65% faster according to internal benchmarks (we’re not allowed to say “industry-leading” but… you get it).

E-Commerce Teams

Flash sale approved? The integration automatically pushes the approved product list to Klaviyo segments. Plus, ApproveThis’s audit trails prove compliance when auditors come knocking about pricing changes.

Customer Success

When high-touch clients get added to Klaviyo’s “Enterprise” list, trigger approval workflows for custom onboarding plans. CSMs get notified the second approvals clear – no checking multiple systems.

Why This Isn’t Just Another Integration

Most approval tools make you choose between flexibility and simplicity. ApproveThis gives both through features like:

Vacation Delegation: Marketing director out sick? Approvals automatically reroute to their second-in-command without missing SLAs.

Threshold Rules: Auto-approve Klaviyo campaign budgets under $5K but require CFO sign-off above that. Perfect for scaling companies where every dollar counts.

Cross-Platform Visibility: See Klaviyo segment statuses alongside approval progress in one dashboard. No more spreadsheet gymnastics.

Bottom Line: It’s About Velocity, Not Just Approval

This integration isn’t just checking compliance boxes. It’s about removing the roadblocks between a good marketing idea and executed campaign. When you can trust that approvals happen automatically in the background, teams actually use Klaviyo’s full capabilities instead of avoiding “complicated” features that require too many sign-offs.

Ready to Stop Being a Human Routing Bot?

If your team’s still manually forwarding emails for approvals, you’re leaving revenue on the table. Register for ApproveThis and connect it to Klaviyo in an afternoon. Or book a demo to see exactly how approval automation can turn your marketing team into a compliance-friendly speed machine.

Either way, stop letting approval bottlenecks dictate your campaign timelines. That’s so 2023.