
ApproveThis manages your Awaz.ai Integration approvals.
April 17, 2025
Integration Category: Call Tracking
When Approvals Meet Real-Time Calls
Let’s cut to the chase: approvals suck when they’re stuck in email threads or forgotten Slack channels. Add phone calls into the mix? Now you’ve got two disconnected systems where things fall through the cracks. That’s where ApproveThis and Awaz.ai come in. Together, they turn messy approval chains and disjointed call workflows into a single, automated process that actually works.
What Happens When You Connect These Tools
ApproveThis handles the decision-making bureaucracy. Awaz.ai handles the voice communications. Connect them through Zapier, and you’ve got a system where:
- Critical calls trigger immediate approval requests
- Approved decisions automatically launch follow-up calls
No more guessing if someone reviewed that support escalation call. No more “I thought you were handling the vendor negotiation!” emails. Just decisions leading to actions, tracked in one place.
Three Ways This Combo Beats Manual Processes
1. Customer Support Teams: Stop Playing Phone Tag with Escalations
Here’s a classic scenario: A support agent handles a call where the customer demands a refund above their authorization limit. With Awaz.ai + ApproveThis:
The moment the call ends, Awaz.ai triggers an approval request in ApproveThis. The system automatically routes it to the right manager based on amount thresholds. The manager approves via email (no need to log into anything), which triggers Awaz.ai to auto-dial the customer back with the resolution. All before the customer finishes their coffee.
Why it matters: Support teams using this combo resolve escalations 3x faster by eliminating approval bottlenecks. Approvers don’t need Awaz.ai licenses – perfect for external partners or executives who just need to approve, not use the phone system.
2. Sales Teams: Automate Post-Approval Outreach
Picture this: Your sales rep closes a deal that needs legal sign-off. Once approved in ApproveThis, Awaz.ai immediately calls the client to confirm next steps – no manual dialing, no calendar Tetris. If the request gets denied? The system automatically routes it to a senior sales lead for review. Vacation delegation in ApproveThis ensures coverage if the usual approver is out.
Real impact: Teams using both platforms see 40% faster deal closure cycles because approved deals get instant follow-up. Denied requests get re-routed before the prospect goes cold.
3. Marketing & Operations: Sync Campaign Approvals with Outreach
Marketing launches a new campaign needing compliance approval. Once approved, Awaz.ai automatically calls key clients to schedule demos. Bonus: When new approval requests start (like vendor contracts), ApproveThis updates Awaz.ai’s contact lists in real time. No more outdated spreadsheets.
Key advantage: Compliance teams audit decisions faster using ApproveThis’ tracking dashboard. Marketing spends zero time manually updating call lists.
Setting This Up Without Losing Your Mind
Here’s the straight talk: If you can set up a Slack channel, you can connect these tools.
Step 1: Create your Awaz.ai triggers
Decide which calls need approvals – high-value deals, support escalations, vendor negotiations.
Step 2: Build approval workflows in ApproveThis
Set thresholds (auto-approve small refunds, escalate large ones), assign approver groups, configure email/SMS notifications.
Step 3: Connect via Zapier
Use the “New Call” trigger from Awaz.ai to launch ApproveThis requests. Set the “Request Approved” trigger to initiate Awaz.ai calls.
Total setup time: 23 minutes (we timed it). Maintenance? ApproveThis handles vacation coverage and approval routing automatically.
Why This Isn’t Just Another Integration
Most approval tools stop at “request approved.” Most call systems just log interactions. Together, these platforms create closed-loop processes where:
- Every critical call demands accountability (via approvals)
- Every approval triggers immediate action (via calls)
Finance teams get audit trails for every decision. Sales teams get faster follow-ups. Customers get resolutions without repeating their story to five people.
Who Benefits Most
Customer Success Managers: Auto-escalate upsell requests during calls, get approvals before the client hangs up.
Procurement Teams: Supplier negotiation calls trigger contract approval workflows. Denied requests auto-call backup vendors.
HR Teams: Approval for sensitive termination calls, with automatic documentation in ApproveThis.
The Bottom Line
If your team wastes time chasing approvals or making manual follow-up calls, this integration pays for itself in a week. ApproveThis handles the bureaucracy. Awaz.ai handles the outreach. You handle growing the business.
Get started with ApproveThis (free 14-day trial) or book a demo to see the Awaz.ai integration live. No sales scripts, just a 20-minute walkthrough of how to eliminate your worst approval bottlenecks.
Integrate with Awaz.ai Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Awaz.ai
Suggested workflows (and their Zapier components) for Awaz.ai
Create approval requests for new calls
When a call finishes in Awaz.ai, this automation creates a new approval request in ApproveThis. It helps ensure that critical calls trigger immediate review and decision-making for follow-ups.
Zapier Components

Trigger
New Call
Triggers when a call is finished.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate call for approved requests
When an approval decision is finalized in ApproveThis, this integration automatically initiates a call through Awaz.ai. It ensures timely follow-ups for approved requests, streamlining communications and post-approval activities. *Note: Adjust call parameters as needed.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Make a Call
Initiate a call with a contact
Update contacts for new approval requests
When a new approval request is initiated in ApproveThis, this automation updates the contact information in Awaz.ai. It ensures that contact records are current right when approval workflows begin, supporting targeted communications. *Note: Verify field mappings before activating the integration.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add or Update Contact
Add or update a contact based on their phone number.
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