ApproveThis manages your Capssion Integration approvals.

Two Platforms, One Goal: Faster Decisions

Capssion has become the go-to platform for brands running creator marketing campaigns, with over 68% of marketers now leveraging influencer partnerships. But as campaign volume grows, so does a critical problem: approval bottlenecks. Marketing teams waste 12 hours weekly chasing sign-offs across legal, finance, and external creators. ApproveThis eliminates this friction by adding structured approval workflows directly into Capssion's collaboration process through Zapier.

This integration isn't about replacing either platform - it's about amplifying their strengths. Capssion handles creator discovery and campaign execution, while ApproveThis manages the decision-making layer. Together, they ensure campaigns move from pitch to payout without delays.

Why This Integration Changes the Game

Brands using both platforms report 40% faster campaign launches and 31% fewer compliance issues. Here's why:

• No More License Headaches: Approvers (like clients or legal teams) don't need Capssion logins - they review everything via email
• Financial Controls: Auto-escalate high-budget campaigns to CMO/CFO level using approval thresholds
• Creator Accountability: Tie final payments to documented content approvals

A sportswear company used this integration to cut their influencer contract approval time from 9 days to 12 hours while maintaining strict compliance with athlete endorsement guidelines.

Real-World Workflows for Marketing Teams

Use Case 1: Instant Campaign Approvals

Scenario: A beauty brand receives 50+ creator applications per campaign in Capssion. Their marketing coordinator spends hours forwarding PDFs to regional managers.

Solution: New Capssion applications via Zapier trigger ApproveThis workflows that:

• Route submissions to correct geo leads based on creator location
• Auto-approve micro-influencers under $1,500 budget
• Add contract PDFs to approval audit trails

Result: The brand now processes 90% of applications within 24 hours, doubling their campaign output.

Use Case 2: Content Compliance Guardrails

Scenario: A CBD company needs legal review for all creator content but can't share Capssion access with external counsel.

Solution: Completed Capssion collaborations trigger ApproveThis requests that:

• Embed final content drafts in approval emails
• Require sequential sign-off from QA > Legal > CMO
• Auto-post to social media upon final approval

Result: Reduced compliance risks while maintaining 100% creator payment SLAs.

Key Features That Make This Work

ApproveThis brings capabilities Capssion alone can't provide:

Approval Thresholds

Automatically route campaigns over $10K to executives while approving smaller budgets at team level. A DTC jewelry brand uses this to prevent junior staff from accidentally greenlighting six-figure celebrity deals.

Email-Based Legal Review

External counsel approves NDAs and content releases directly from inboxes - no app access needed. A healthcare agency processed 320 HIPAA-compliant creator contracts this way last quarter.

Vacation Coverage

Auto-reassign approvals when managers travel. When a beverage company's CMO attended CES, campaigns kept moving with automatic delegation to their CCO.

Setting Up in 15 Minutes Flat

Connect Capssion to ApproveThis through Zapier in three steps:

1. In Zapier, choose Capssion's "New Application" trigger
2. Map key fields like Creator Name, Campaign Budget, and Content Brief
3. Set up ApproveThis with your approval rules (one-time effort)

Pro Tip: Use ApproveThis' calculated fields to auto-flag campaigns exceeding department budgets before routing for approval.

Team-Specific Benefits

Marketing Operations

Cut campaign launch timelines by standardizing approval criteria across global teams. A gaming company eliminated 3 AM Slack approval requests by setting up regional approval schedules.

Finance Teams

Auto-hold payments until content receives final approval. One fintech firm recovered $24K in overpayments by linking ApproveThis sign-offs to their NetSuite integration.

Legal Departments

Maintain audit trails for FTC compliance. All creator content approvals now include timestamps, comments, and version history automatically.

The Bottom Line

Capssion excels at connecting brands with creators - ApproveThis ensures those connections turn into compliant, on-budget campaigns faster. Together via Zapier, they solve the #1 pain point in creator marketing: waiting for decisions.

This isn't about adding more process - it's about removing delays. When approvals become automatic instead of adversarial, marketing teams ship more campaigns, finance maintains control, and creators get paid faster. Everybody wins.

Start your 14-day ApproveThis trial or book a custom integration demo to see how this works with your Capssion account.

Frequently Asked Questions

Q: Can we use existing Capssion data in ApproveThis?
A: Absolutely. Zapier pulls all Capssion fields into approval requests, including custom data points.

Q: What if approvers want to review the actual Capssion submission?
A: ApproveThis emails include deep links back to Capssion records (no login required for view-only access).

Q: How does pricing work for external approvers?
A: ApproveThis only charges for workflow editors - clients/creators approve for free via email.