
ApproveThis manages your Dixa Integration approvals.
April 17, 2025
Integration Category: Customer Support
Why Customer Support Teams Need Fewer Meetings and More Automation
Let's cut through the corporate jargon: your customer service team isn't getting paid to babysit approval processes. They're here to solve problems, keep customers happy, and occasionally talk people off the metaphorical ledge. That's why connecting Dixa's omnichannel support platform with ApproveThis' approval automation isn't just nice-to-have – it's an anti-frustration device for your entire operation.
What Happens When Tickets Meet Approvals
Dixa aggregates customer conversations across every channel. ApproveThis handles the bureaucratic red tape. Combine them via Zapier, and you've created an invisible layer of process enforcement that works while your team actually helps customers. We're talking:
- Zero manual handoffs between support tickets and managerial approvals
- Automatic escalation paths that don't require playing Slack tag
- Approval statuses that update customer conversations without copy-pasta
Real-World Use Cases That Don't Suck
1. Escalation Requests That Don't Require Begging
Picture this: A high-value customer drops a complaint in live chat about a defective product. Your frontline agent needs to approve a replacement unit worth $500+. Instead of:
"Hey Jen, can you approve this? Jen? Jen's OOO? Who's covering? Should I tag Mike? Wait, Mike left last month..."
With Dixa + ApproveThis:
The moment the conversation hits $500+ in potential credits, ApproveThis:
- Routes to the correct approver based on dollar thresholds
- Auto-delegates if Jen's on vacation
- Updates the Dixa conversation when approved – no status guessing
Who this helps: E-commerce companies dealing with returns, SaaS businesses with custom credit policies, logistics teams handling damaged shipments.
2. Compliance Checks That Don't Slow Down Responses
Financial services teams know the drill: certain customer requests require compliance approval. But waiting for legal to review every sensitive ticket creates response time nightmares.
Solution: Auto-trigger ApproveThis workflows when Dixa conversations contain specific keywords ("refund", "data export", "account closure"). Compliance gets parallel approvals while agents keep the conversation alive. No more "We'll get back to you in 3-5 business days" BS.
Pro tip: Use ApproveThis' calculated fields to auto-approve routine requests that fall under regulatory thresholds.
3. CSAT Follow-Ups That Aren't Theater
Customer rates a conversation 1-star? Cool. Now what? Instead of letting that rot in a spreadsheet until next quarter's review, trigger an approval chain:
Dixa CSAT → ApproveThis → Routes to support lead → If denied, escalates to CX director → Final verdict auto-added to conversation history.
Actual accountability. Actual paper trail. Actual chance to recover the relationship.
Setup That Won't Make You Want to Stab a Pencil in Your Eye
Connect Dixa to ApproveThis via Zapier in three steps:
- Pick your Dixa trigger (new conversation, status change, CSAT rating)
- Map critical data to ApproveThis fields (customer ID, $ amount, priority tags)
- Set approval rules (who, thresholds, fallbacks)
Critical note: Approvers only need ApproveThis access – no extra Dixa licenses required. Perfect for finance teams or external partners who shouldn't have full system access.
Department-Specific Wins
Support Teams: Fewer "Permission Parent" Moments
Agents hate asking for approval. Managers hate being interrupted. Set up conditional thresholds so routine credits get auto-approved while big-ticket items get flagged. Everyone keeps their dignity intact.
Operations: Audit Trails That Don't Require Archaeology
Every ApproveThis decision syncs back to Dixa as conversation notes. When auditors come asking why $20K in credits got approved last quarter, show them the thread – not a spreadsheet from 17 different systems.
Finance: Budget Enforcement Without Micromanagement
Route refund approvals based on amount, department, or customer lifetime value. Auto-reject anything over quarterly limits. Get real-time spend alerts without breathing down support's neck.
Features You'll Actually Use
We're not here to sell you vaporware. These matter:
Vacation Delegation: Approver OOO? Responsibilities auto-shift – no broken chains.
Email Approvals: For the exec who lives in Outlook and thinks Slack is a verb.
Multi-Step Workflows: First-line manager → Department head → CFO, only when necessary.
When to Consider This Integration
If any of these sound familiar:
• "Wait, who approved that?" is a common meeting opener
• Customer complaints get stuck in approval purgatory
• Support agents have 12 different "escalation" Slack channels
• Finance keeps finding "surprise" credits approved after hours
What This Isn't
A magic bullet for broken processes. If your approval rules change daily, fix that first. A robot can't save you from chaos.
Bottom Line
Dixa (dixa.com) handles conversations. ApproveThis (approvethis.com) handles bureaucracy. Together via Zapier, they handle the work that matters without the administrative circus.
Ready to stop being a human routing machine? Book a demo or get started free. Your support team will actually thank you.
Integrate with Dixa Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Dixa
Suggested workflows (and their Zapier components) for Dixa
Create approval requests for new Dixa conversations
When a new conversation is started on Dixa, streamline your approval process by automatically generating an approval request in ApproveThis. This saves time by ensuring all new interactions are prepped for necessary follow-ups and decisions.
Zapier Components

Trigger
New Conversation Created
Triggers when a conversation is created in Dixa
Action
Create Request
Creates a new request, probably with input from previous steps.
Update conversation status when approvals complete
Automatically adjust Dixa conversation statuses based on ApproveThis approval outcomes. This helps keep team members informed and up-to-date, ensuring efficient workflow management when a decision is reached.
Zapier Components

Trigger
Status Changed
Triggers when a conversation changes its status between Open, Closed or Follow Up.
Action
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Add messages to Dixa conversations for new approval requests
When an approval request is created in ApproveThis, ensure your team is notified instantly by adding a message to the relevant Dixa conversation. This maintains clear communication between teams and tracks the approval process efficiently.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Message
Adds a message to an existing conversation
Create approval requests for rated Dixa interactions
On receiving a customer satisfaction rating, automatically initiate an approval request in ApproveThis to review the interaction and address customer feedback proactively. This enhances decision-making and customer satisfaction management.
Zapier Components

Trigger
Customer Satisfaction Rating Received
Triggers when a customer rates the conversation with your agent.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate callback requests for new Dixa messages
Upon addition of a new message in a Dixa conversation, create a callback request. This ensures no communication gets overlooked and allows for timely follow-up actions.
Zapier Components

Trigger
Message Added
Triggers when a new message is added to a conversation in Dixa.

Action
Create Callback Request
Create a callback conversation
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