
ApproveThis manages your Flowla Integration approvals.
April 17, 2025
Integration Category: Sales Crm
Why Approval Processes Are Killing Your Momentum
Let's be real - most approval workflows suck. You've got deals stuck in legal review, marketing campaigns waiting on budget sign-offs, and purchase requests lost in Slack purgatory. Flowla's great at organizing your sales workflows, but when you need actual decisions? That's where most teams faceplant.
ApproveThis acts like the bouncer for your business decisions. It doesn't just "manage" approvals - it hunts them down. Combine that with Flowla's deal-focused automation, and you've got a system where approvals happen while your team keeps moving deals forward, not after everyone's left for the weekend.
The Nuts and Bolts of the Integration
Through Zapier, ApproveThis plugs directly into Flowla's event triggers. Translation: When something happens in Flowla (deal stage changes, client views a proposal), ApproveThis either kicks off an approval or takes the result and does something useful with it.
Key Scenarios That Actually Matter
Use Case 1: Client views your Flowla proposal → Auto-create approval request for discount authority.
Real-world impact: Sales teams at SaaS companies use this to trigger executive sign-off only when a prospect actually engages with pricing. No more guessing games.
Use Case 2: ApproveThis greenlights a contract → Flowla auto-starts onboarding tasks.
Why it works: HR teams love this for new hires - offer letter approval in ApproveThis instantly triggers equipment setup workflows in Flowla.
Where This Combo Beats DIY Solutions
Most teams try to handle approvals through email chains or Slack threads. Here's why that's a dumpster fire:
- Zero paper trail: Try auditing why a deal was approved last quarter when your VP left the company.
- Approver limbo: "Did you see my Slack?" → "I thought you emailed Bob?" → "Bob's on PTO."
ApproveThis solves this by:
- Enforcing rules (e.g., anything over $50k needs CFO eyes)
- Auto-escalating if someone ghosts the request
- Keeping a full audit log that syncs with Flowla's activity history
Department-Specific Wins
Sales Teams: Stop Leaving Money on the Table
Example: When a Flowla flow hits "Contract Review," ApproveThis pings legal with the specific clauses that need vetting. Legal approves via email (they don't need Flowla access), sales gets notified in Flowla, deal moves. No status update meetings needed.
Marketing: Kill Campaign Delays
Scenario: Flowla tracks content calendar progress. The second a draft is ready, ApproveThis routes it to compliance + brand leads in parallel. Calculated fields auto-flag posts with regulated keywords for extra reviews.
Operations: Budgets That Actually Work
Procurement requests in Flowla trigger ApproveThis checks:
- Under $1k? Auto-approved, Flowla updates inventory
- Over threshold? Routes to department head with cost-center data pre-filled
Setting This Up Without Losing Your Mind
Step 1: Connect your Zapier account to both platforms.
Step 2: Pick your trigger (Flowla event) → Choose ApproveThis action.
Pro tip: Use ApproveThis' calculated fields to auto-determine approval paths based on Flowla data (deal size, client tier, etc.).
Critical note: Approvers only need ApproveThis access - no extra Flowla seats required. Huge for external partners or execs who shouldn't be deep in your CRM.
Features You'll Actually Use (No Bloat)
Beyond basic approvals, this integration shines with:
Approval Thresholds: Auto-approve small expenses in Flowla, only escalate big ones. Saves accounting 10+ hours/week on rubber-stamp requests.
Vacation Delegation: Approver OOO? ApproveThis auto-reassigns to their deputy, keeps Flowla workflows moving.
Real-Time Dashboards: See approval bottlenecks in ApproveThis, fix them before they delay Flowla timelines.
Why This Isn't Just Another Integration
Most workflow tools either handle tasks or approvals. This combo does both without the chaos:
- Sales: Shorten deal cycles by attaching approvals directly to Flowla stages
- Legal: Reduce risk with audit trails for every contract change
- Finance: Prevent budget overruns with auto-escalation rules
It's not about doing more approvals - it's about doing them faster so your team can get back to work.
Bottom Line: This Isn't for Everyone
If you're a 5-person startup where approvals happen over beers, maybe skip this. But if you're scaling past 50 employees and deals are getting stuck in committee paralysis? That's where this duo earns its keep.
ApproveThis doesn't just "integrate" with Flowla - it acts as the decision engine that keeps your workflows actually flowing. Less waiting, more closing.
Get started free or book a 10-minute demo to see real client setups.
Integrate with Flowla Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Flowla
Suggested workflows (and their Zapier components) for Flowla
Create approval requests for completed flows
When a flow in Flowla is completed, automatically create an approval request in ApproveThis to ensure timely decision-making. This integration streamlines the approval process immediately after task completion. *Note: Configure approval rules in ApproveThis as necessary.*
Zapier Components

Trigger
Flow Is Completed
Triggers when all tasks in a flow are completed.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for viewed flows
When a flow in Flowla is viewed, automatically generate an approval request in ApproveThis for further review or follow-up. This integration ensures continuous monitoring and timely approvals when engagement is detected. *Note: Adjust approval criteria in ApproveThis based on your business needs.*
Zapier Components

Trigger
Contact Views Flow
Triggers when someone visits a flow.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create flows for new approval requests
When a new approval request is received in ApproveThis, automatically create a flow in Flowla from a template to initiate subsequent processes. This automation reduces manual steps and accelerates workflow execution. *Note: Verify that the Flowla template aligns with approval requirements.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Flow From Template
Create a Flow from a template.
Create flows for completed approvals
After an approval process in ApproveThis is completed, automatically create a flow in Flowla to begin the next phase of your operations. This integration optimizes workflow transitions and enhances operational efficiency. *Note: Ensure follow-up actions are defined in your Flowla template.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Flow From Template
Create a Flow from a template.
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