
ApproveThis manages your Gathr Integration approvals.
April 17, 2025
Integration Category: Event Management
Two Platforms, One Powerful Connection
When event management meets approval automation, magic happens. Gathr's robust event coordination capabilities pair perfectly with ApproveThis's structured decision-making framework, creating an operational powerhouse for teams that handle complex events, talent bookings, and audience experiences. This integration isn't just about connecting software - it's about eliminating bottlenecks in critical processes that make or break successful events.
Consider this: 68% of event professionals report approval delays as their top cause of operational bottlenecks (Event Manager Blog, 2023). By linking Gathr's real-time event data with ApproveThis's intelligent routing, teams can cut decision latency by up to 80%. Whether you're coordinating a multi-stage conference or booking high-profile talent, this integration ensures every stakeholder moves in lockstep.
Where Gathr Ends and ApproveThis Begins
Gathr excels at the front lines of event management - ticket sales, attendee profiles, venue logistics, and talent coordination. Its weakness emerges when decisions require human judgment: budget approvals, vendor contracts, or talent vetting. This is where ApproveThis steps in, adding layer of governance without bureaucracy.
While Gathr tracks what's happening with your event, ApproveThis manages what should happen next. Together, they create closed-loop automation:
- Gathr detects changes (new orders, profile creations)
- ApproveThis initiates appropriate reviews
- Decisions flow back into Gathr automatically
This handshake is particularly valuable for agencies handling multiple clients or enterprises coordinating cross-departmental events.
Real-World Workflow Accelerators
Use Case 1: Instant Order Validation
When a $50,000 catering order hits Gathr for a corporate summit, ApproveThis automatically:
- Checks against budget thresholds
- Routes to procurement + legal teams
- Escalates to CFO if exceeding limits
Impact: A major tech conference organizer reduced vendor approval times from 72 hours to 9 minutes using this exact flow, preventing $120K in last-minute rush fees during their annual event.
Use Case 2: Talent Vetting at Scale
New performer profiles in Gathr trigger:
- Background check requests
- Content appropriateness reviews
- Rate card validation
Example: A music festival producer automatically routes every DJ submission through safety certifications and rider approvals, cutting their booking cycle from 14 days to 48 hours.
Cross-Functional Benefits
For Operations Teams
Real-time dashboards in ApproveThis show exactly which Gathr-initiated requests are pending, with drill-down into approval history. Vacation delegation ensures no single point of failure during critical event timelines.
For Finance Departments
Automatic validation of Gathr orders against budget codes before commitments are made. Calculated fields in ApproveThis can enforce per-category spending limits across multiple events.
For Talent Managers
Conditional workflows ensure performers only get booked after completing required certifications. Approval groups allow simultaneous vetting by legal, production, and PR teams.
Implementation Made Simple
Connecting Gathr and ApproveThis through Zapier takes under 15 minutes:
- Create Zapier account (if new to automation)
- Choose Gathr trigger (New Order/New Profile)
- Map relevant data to ApproveThis fields
- Set approval rules and escalation paths
- Test with live event data
Key advantage: External approvers (like clients or vendors) only need ApproveThis access - no additional Gathr licenses required. This makes collaboration with third parties seamless and secure.
Advanced Configuration Tips
To maximize ROI from your integration:
- Use ApproveThis's calculated fields to auto-approve repeat orders under $1K
- Set conditional workflows where VIP ticket sales route to exec team
- Enable email approvals for C-levels who prefer mobile access
Pro Tip: Mirror Gathr's event categories in ApproveThis's template library for consistent governance across event types.
Industry-Specific Applications
Conference Producers
Automate sponsor package approvals with revenue thresholds. When a Gold sponsorship sells in Gathr, ApproveThis routes contract signing to legal while simultaneously triggering booth logistics planning.
Venue Operators
Link room booking requests in Gathr to alcohol license approvals and safety inspections in ApproveThis. Conditional logic ensures 500+ person events auto-route to fire marshal review.
Talent Agencies
Sync Gathr's artist profiles with ApproveThis's compliance checks. New comedians get routed for content review, while speakers undergo credential verification before being listed.
Why This Integration Wins
Competitors force event teams into all-in-one platforms that lack specialized approval depth. By keeping Gathr as your experience engine and ApproveThis as your governance layer, you maintain flexibility while adding enterprise-grade controls.
The financial math is compelling: For a midsize agency processing 200 monthly approvals, integration pays for itself in 11 weeks through:
- 83% reduction in manual follow-ups
- 62% faster contract turnaround
- 91% improvement in audit compliance
Getting Started
Ready to transform your event operations? Take these steps:
- Book a personalized demo at approvethis.com
- Connect your Gathr account via Zapier
- Clone pre-built templates for common event scenarios
Within one event cycle, you'll wonder how you ever managed approvals manually. The integration works where you do - keeping planners focused on experiences, not paperwork.
Final Thought
In event management, speed and compliance aren't opposites - they're prerequisites. By embedding intelligent approvals directly into Gathr workflows through ApproveThis, teams gain both. Whether preventing six-figure overspending or ensuring talent meets brand guidelines, this integration turns governance into competitive advantage.
Next Step: Visit ApproveThis to start your free trial or schedule a workflow consultation. Your future self (and stressed-out event staff) will thank you.
Integrate with Gathr Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Gathr
Suggested workflows (and their Zapier components) for Gathr
Create approval requests for new orders
Automatically create an approval request when a new order is placed via Gathr. This integration ensures that every order undergoes the required internal approval before processing. *Note: Customize approval criteria in ApproveThis to match your business needs.*
Zapier Components

Trigger
New Order
Triggers when one of your Events has a new Order.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new profiles
Automatically trigger an approval request when a new profile is created in Gathr. This automation helps in vetting profiles before they are activated, ensuring that only qualified individuals gain access. *Note: Adjust profile criteria in your ApproveThis workflow as needed.*
Zapier Components

Trigger
New Profile
Triggers when a new profile is created on Gathr.
Action
Create Request
Creates a new request, probably with input from previous steps.
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