ApproveThis manages your Gupshup for Business Integration approvals.

Let’s get real – approvals suck. Not because people hate saying "yes," but because most approval processes move slower than a Zoom call with bad wifi. You’ve got messages piling up in Gupshup, customers waiting on answers, and your team stuck chasing down sign-offs. That’s why pairing ApproveThis with Gupshup for Business via Zapier isn’t just smart – it’s survival mode for companies juggling customer comms and internal red tape.

Why This Combo Works Like Caffeine for Your Workflows

Gupshup handles the talking, ApproveThis handles the deciding. Together, they turn “we’ll get back to you” into actual answers. Here’s the breakdown:

For Customer Support Teams

Imagine a refund request comes through WhatsApp. Instead of your agent playing phone tag with managers, ApproveThis automatically routes it to the right person. If they approve? Gupshup instantly fires off the “Your refund’s approved” message. No spreadsheets, no lost emails – just done.

For Marketing Squads

Launching a new campaign? When your compliance team signs off on the message templates in ApproveThis, Gupshup automatically unlocks the green light to blast it to 50k customers. No more “Did legal approve this?” slack messages at 11 PM.

For Finance Departments

That big invoice approval? Instead of waiting for Greg from accounting to finish his lunch break, the system escalates it automatically if it hits a certain amount. Approved? Gupshup shoots the vendor a payment confirmation. Denied? Your procurement team gets a WhatsApp alert to renegotiate.

Three Ways This Integration Actually Works (No Fluff)

1. Turning Customer Messages Into Trackable Requests

When someone sends “Can I return this?” via WhatsApp:

• Gupshup detects the message
• Zapier creates an ApproveThis request
• Your team approves/denies via email or dashboard
• Customer gets instant update through Gupshup

Who needs this: Retailers processing 100+ returns weekly. Cuts resolution time from days to hours.

2. Sending Media Updates Without The Headache

Need to send a product video after approval? ApproveThis triggers Gupshup to dispatch the media file the second it’s cleared. No more sending draft versions by accident.

Who needs this: Pharma companies sharing regulated health info. Compliance meets speed.

3. Automating Decision Follow-Ups

When a request gets denied in ApproveThis, Gupshup automatically messages the customer with alternative options. No human needed to deliver bad news.

Who needs this: Loan processors declining applications. Maintains compliance while softening the blow.

The Secret Sauce Most Miss

ApproveThis doesn’t require your approvers to have Gupshup logins. Your external partners or execs can approve stuff via email while your team uses the full system. Saves license costs and login headaches.

Setting This Up Without Losing Your Mind

1. Connect both apps to Zapier (takes 3 minutes each)
2. Pick a trigger – like “New WhatsApp Message” in Gupshup
3. Choose action – “Create Approval Request” in ApproveThis
4. Test with a real request (try approving your own lunch order)
5. Let it rip

When To Use This vs. Going Solo

Use ApproveThis + Gupshup if:
- You have 5+ approval steps across teams
- Customers expect real-time updates
- Compliance requires audit trails

Stick with standalone Gupshup if:
- You’re just sending birthday coupons
- One person handles all decisions
- You enjoy manually updating 15 spreadsheets

The Quiet Perks You’ll Appreciate Later

While everyone’s hyped about faster approvals, these features save nights and weekends:

Vacation Delegation: CFO out? Approvals auto-shift to their deputy. No stalled purchases.
Threshold Escalations: Requests over $10k? Auto-route to VP level without babysitting.
Calculated Fields: Automatically apply discount caps during approvals. Math done for you.

Real Talk – Will This Break My Existing Setup?

Nope. Runs parallel to your current tools. Already use Zendesk with Gupshup? Add ApproveThis as the decision layer. It’s like adding a traffic cop to your existing highway.

When Not To Trust Automation

We’re not robots (yet). Keep these manual:
- Crisis communications (data breaches, etc.)
- First-time approvals for high-risk vendors
- Anything requiring CEO personal sign-off

How To Not Screw This Up

Common pitfalls we’ve seen:
- Forgetting time zone settings (approvers get 3 AM emails)
- Not setting escalation rules (requests die in limbo)
- Using template messages that sound like a DMV form

What’s This Actually Cost?

ApproveThis starts at $299/mo for teams needing multi-step workflows. Gupshup pricing depends on message volume. Zapier’s free plan handles basic integrations. Cheaper than one full-time approver’s salary.

Ready to Stop Being a Human Router?

If you’re forwarding WhatsApp screenshots to managers or digging through email chains for sign-offs, you’re working harder than needed. Book a 15-minute demo to see how approvals can actually keep pace with your customer conversations.

Or just keep playing approval tag – we don’t judge. But your customers might.