ApproveThis manages your Hearme CXM platform Integration approvals.

When Approval Workflows Meet Customer Feedback

Businesses running on speed need two things: clean decision-making processes and real customer insights. ApproveThis delivers the first with precision-engineered approval workflows. Hearme CXM specializes in the second through its customer feedback stations. Together, they create a closed-loop system where customer voices directly inform business decisions - and those decisions trigger smarter follow-up actions.

This integration isn't about replacing human judgment. It's about eliminating the delays that happen when teams wait for manual handoffs between systems. A retail manager can approve a product restock the moment negative feedback about out-of-stock items hits Hearme. A service director can automatically request customer satisfaction surveys after resolving an escalated complaint approved through ApproveThis.

Why This Integration Works

ApproveThis handles complex approval logic that Hearme wasn't built to manage - multi-step reviews, conditional routing, and compliance tracking. Hearme captures raw customer sentiment that ApproveThis can turn into actionable triggers. Through Zapier, they share data without requiring custom development.

Key advantages:

• No license sprawl: External partners can approve requests via email without needing Hearme logins
• Audit-ready trails: Every approval decision in ApproveThis links directly to the customer feedback that triggered it

Real-World Use Cases

1. Instant Escalation of Critical Feedback

A national pharmacy chain uses Hearme stations to collect medication pickup experience ratings. Negative feedback triggers an ApproveThis workflow requiring store manager approval for corrective action. Approved requests auto-create service tickets in their legacy system via Zapier.

Result: 83% faster response to prescription access complaints compared to manual email escalation.

2. Post-Decision Customer Follow-Up

An equipment rental company approves discount exceptions in ApproveThis. Once approved, Zapier triggers Hearme to request feedback on whether the resolution met customer expectations. Denied requests trigger different satisfaction surveys to gauge impact.

Result: 22% increase in customer retention for clients who received approved discounts.

Team-Specific Benefits

Customer Experience Teams

ApproveThis' calculated fields let CX leaders set automatic approval thresholds based on feedback scores. A Hearme rating below 3 stars might require district manager approval, while 4+ stars could auto-approve small goodwill gestures.

Operations Managers

Vacation delegation in ApproveThis ensures feedback-triggered requests never stall. If a warehouse supervisor is out, critical inventory restock approvals automatically route to their designated backup.

Finance Departments

Approval groups with sequential sign-offs prevent budget overruns. A $500 customer compensation request from Hearme feedback might need team lead → manager → finance approvals, all tracked against original survey data.

Implementation Made Simple

Setting up the integration takes under 45 minutes for most teams:

1. Create Zapier triggers for Hearme feedback events
2. Map feedback data to ApproveThis request fields
3. Set approval rules and escalation paths in ApproveThis
4. Test with sample feedback submissions

Pro Tip: Use ApproveThis' calculated fields to auto-categorize feedback types based on Hearme survey keywords before routing to approvers.

When to Consider This Integration

This pairing delivers maximum value when:

• Customer feedback directly impacts inventory, staffing or service decisions
• Multiple departments need visibility into CX-driven requests
• Compliance requires linking approvals to original customer interactions

A regional bank avoided 300+ hours of manual reconciliation last quarter by using ApproveThis to track which branch improvement projects stemmed from specific Hearme survey responses.

Beyond Basic Automation

While the initial integration focuses on request creation and feedback follow-ups, advanced users leverage:

Approval Thresholds: Auto-approve common requests below certain feedback volumes or dollar amounts, preserving human review for edge cases.

Time-Based Escalation: If a Hearme-triggered request isn't approved within 24 hours, automatically notify department heads via ApproveThis' reminder system.

Getting Started

Companies seeing the fastest results start with one high-impact workflow:

1. Identify a recurring customer complaint in Hearme that always requires managerial approval
2. Build the corresponding ApproveThis workflow with 2-3 approval steps
3. Measure time saved versus previous manual process

From there, expand to other use cases. A hospitality group now handles 92% of customer compensation requests through automated ApproveThis/Hearme workflows, up from 35% manual processing two years ago.

The Bottom Line

ApproveThis and Hearme CXM solve different but complementary problems. Together, they create a system where customer voices trigger timely actions, and those actions generate new customer insights. It's not about replacing human decision-making - it's about making those decisions happen at the speed of customer expectations.

Ready to close the loop between feedback and action? Start your ApproveThis trial or explore Hearme CXM's capabilities to see how Zapier-powered workflows can transform your customer experience management.