ApproveThis manages your Landingi Integration approvals.

When Landing Pages Meet Approval Chains

Let's be real - most landing page tools treat approvals like an afterthought. You've got marketing teams pumping out campaigns in Landingi, while ops teams are stuck chasing down sign-offs through email chains and Slack pings. That's where pairing Landingi's drag-and-drop genius with ApproveThis' approval automation gets dangerous (in the best way).

We're talking about turning "Hey, can someone review this new lead capture form?" into a process that actually finishes before the campaign launch date. For companies scaling between 50-5,000 employees, this combo isn't just nice-to-have - it's the difference between moving fast and getting stuck in committee purgatory.

What Changes When You Connect the Dots

Landingi helps non-technical teams build high-converting pages. ApproveThis forces those pages to actually get approved. Together, they handle the full lifecycle:

Landingi's Playground

Create pages/popups without coding, A/B test elements, capture leads, integrate with CRMs. Great for execution, zero built-in controls.

ApproveThis' Enforcement

Automatic routing based on dollar amounts or conditions, multi-step approvals with delegation rules, real-time audit trails. Zero content creation tools.

The magic happens through Zapier - no devs required. Set up triggers so every new Landingi lead or page change kicks off approval workflows. Bonus: approvers only need ApproveThis access, not Landingi seats. Perfect for involving clients or execs who shouldn't have full platform access.

Real-World Uses That Actually Matter

1. Killing "Who Approved This?!" Moments

Marketing agencies love this one. Client wants a new lead gen popup in Landingi? Build it in the client's account, then auto-send the page for approval via ApproveThis. Legal checks compliance, client approves design - all before it goes live. Uses ApproveThis' approval groups to ensure both internal QA and client sign-off happen in order.

2. Instant Lead Triage

B2B companies running high-ticket webinars through Landingi pages. Every new lead triggers an ApproveThis workflow where:

• Sales lead approves/denies lead quality
• Auto-approves if lead score exceeds threshold
• Routes enterprise leads to dedicated reps

Uses calculated fields to assess lead value based on form data, then applies approval thresholds to auto-OK hot leads.

3. Emergency Page Updates

Ecommerce teams running flash sales. When product teams request urgent Landingi page changes, ApproveThis:

• Routes to marketing lead + legal
• Auto-escalates if no response in 1hr
• Posts approved copy directly to Landingi via Zapier

Leverages vacation delegation so approvals never stall if someone's OOO.

Setting This Up Without Losing Your Mind

Connect in 3 steps:

1. Pick Your Trigger: In Zapier, choose between Landingi triggers like "New Lead From Lightbox" or "New Landing Page Published"
2. Map the Data: Pull Lead info/Page URLs into ApproveThis request details
3. Set Approval Rules: Configure who approves what based on criteria like lead source or page type

Pro tip: Use ApproveThis' conditional logic to skip approval layers for small changes. A $500 discount page might need manager approval, while $50k partnership pages route straight to execs.

Who Benefits Beyond Marketing?

Sales Ops Teams

Every new Landingi lead becomes an approval ticket. SLAs get enforced automatically - if reps don't approve/deny leads within 24hrs, requests escalate.

Legal & Compliance

All campaign pages auto-route for compliance checks. ApproveThis keeps records of who approved disclaimer language and when.

External Partners

Clients get ApproveThis emails to sign off on pages, no Landingi access needed. Reduces "I can't find the login" support tickets by 90%.

Why This Isn't Just Another Integration

Most approval tools treat marketing workflows as an edge case. ApproveThis bakes in features that matter for high-velocity teams:

Email approvals: Approvers don't need to learn new software - click "Approve" in Gmail and get back to work.

Real-time dashboards: See every pending Landingi-related request across departments. No more "I thought you handled it?"

Audit trails: Prove compliance by showing exactly who approved that controversial campaign tagline.

Getting Started Without the BS

If you're using Landingi and have more than 5 people touching campaign approvals, here's your playbook:

1. Sign up for ApproveThis (free trial covers setup)

2. Connect to Landingi via Zapier - takes 15 mins max

3. Run one campaign through the new workflow. Track time saved vs old process.

Worst case? You automate some approvals. Best case? Your team actually launches projects on time for once.