ApproveThis manages your Lane Integration approvals.

Why Your Team Needs This Integration Yesterday

Let's cut to the chase: approvals suck when they're manual. You've got feature requests dying in Slack threads, budget sign-offs lost in email chains, and that one VP who's always "on vacation" when you need their sign-off. That's where ApproveThis and Lane come in - like a baton handoff between your ideas and actually getting shit done.

Lane's great at organizing product feedback and keeping roadmaps on track. ApproveThis? We're the enforcer making sure decisions get made without nine follow-up meetings. Connect them through Zapier, and you've got a system where:

• New Lane tickets automatically trigger approval workflows
• Approved features/ideas sync back to Lane without copy-paste hell

The magic happens in the handoff. Product teams stay in their flow, finance keeps control of budgets, and nobody's chasing down signatures.

Real-World Use Cases That Actually Matter

1. From Feature Request to Approved Project in 3...2...1

Picture this: Your support team logs a customer-requested feature in Lane. Instead of that request getting buried, your Zapier integration automatically:

1. Creates an ApproveThis request with all context attached
2. Routes it to product leads + budget approvers
3. Updates Lane's status based on approval outcome

We worked with a SaaS company that cut their feature approval time from 11 days to 48 hours doing exactly this. Their product team now uses Lane's prioritization tools instead of playing email detective.

2. Budget Approvals That Don't Require a PhD in Spreadsheets

Marketing team needs to approve a new tool? Lane tracks the request, ApproveThis handles the money part:

• Auto-check against quarterly budgets using calculated fields
• Escalate to CFO only if over $5k
• Push approved spend details back to Lane's docs

Bonus: Approvers can OK expenses via email without logging into Lane. Huge for external agencies or clients who don't need full access.

Setup That Takes Less Time Than Your Morning Coffee

If you can set up a Slack channel, you can do this:

1. Create a Zapier account (or use your existing one)
2. Choose Lane as your trigger app ("New Ticket" or "Updated Idea")
3. Pick ApproveThis as your action app ("Create Approval Request")
4. Map Lane's fields to ApproveThis' template (takes 2 minutes)

Pro tip: Use ApproveThis' conditional logic to auto-approve small expenses or routine requests. Saves your team from reviewing every single $20 software subscription.

Department-Specific Wins (No Fluff)

Product Teams

Stop playing middleman between support and engineering. Lane captures user feedback, ApproveThis routes it through prioritization reviews. Approved features auto-populate in your sprint planning docs. Rejected ones get archived with reasons logged.

Finance

Set approval thresholds so anything under $1k gets auto-approved. Over budget? Escalate instantly with all context attached. Vacation delegation means Carol in accounting can finally take PTO without being CC'd on everything.

Operations

New vendor request in Lane? Kick off security reviews + contract approvals in parallel. Track everything in ApproveThis' dashboard instead of 12 different spreadsheets.

Why This Isn't Just Another Integration

Most "approval apps" just shuffle PDFs around. Here's where we're different:

Approval groups that actually work: Need 3 VPs to sign off? Set it to "all must approve" or "first response wins." No more guessing who's blocking the process.

Real-time math that matters: Automatically calculate ROI estimates or budget impacts right in the approval request. Numbers update live as approvers tweak figures.

Email approvals done right: Approvers can review full context and click approve/reject without logging in. Clients love this - no new passwords to remember.

Common Objections (And Why They're Wrong)

"We already use [Big Name Software] for approvals." Cool. Do they integrate natively with Lane? Can external partners approve without licenses? Do they handle multi-step conditional logic? Thought so.

"Our process is too complex." Your current mess of Google Forms and CC'd emails isn't exactly simple. We handle nested approvals, cross-department checks, and compliance logging out of the box.

Bottom Line

If you're using Lane without structured approvals, you're basically driving a Ferrari in first gear. ApproveThis gives you the approval systems that scale as you grow, without the enterprise software headaches.

Get started now or book a 15-minute demo. Worst case? You stop losing requests in the void between teams. Best case? You actually leave work on time.