
ApproveThis manages your Matajer Integration approvals.
April 17, 2025
Integration Category: Ecommerce
Two Tools, One Competitive Edge
Matajer gives online stores the tools to manage products, orders, and customers – but growth creates complexity. When every new order, customer account, or inventory change requires manual review, bottlenecks form. ApproveThis removes these friction points by adding structured approval workflows to Matajer's operational engine through Zapier integration.
This combination lets ecommerce businesses:
- Automate validation of high-risk orders before fulfillment
- Prevent unauthorized catalog changes or deletions
- Maintain compliance during customer onboarding
Unlike clunky permission systems built into most platforms, ApproveThis gives granular control without requiring approvers to log into Matajer. Vendors, executives, or financial controllers can review requests via email while your team keeps working in familiar interfaces.
How It Works: Approval Automation Without The Headache
The integration uses Zapier to connect Matajer's triggers with ApproveThis' decision engine. When key events occur – like a new wholesale order or customer signup – Zapier routes data to ApproveThis, where preconfigured rules determine who needs to approve what.
Real-World Example: Luxury Furniture Retailer
A high-end retailer uses Matajer for B2C and B2B sales. Their ApproveThis integration automatically flags:
- Orders over $5,000 for fraud review
- New corporate accounts needing credit checks
- Product deletions that might impact active orders
Approvers receive email summaries with key details. One-click decisions sync back to Matajer, keeping order fulfillment timelines intact while reducing financial risks.
Four Ways to Transform Ecommerce Operations
1. Order Validation Without Delays
Use Case: Automatically flag orders that meet specific risk criteria (high value, new customers, international shipping) for review before processing.
How It Works: Connect Matajer's "New Order" trigger to ApproveThis' request creation. Configure approval thresholds based on order amount, customer history, or shipping complexity.
Team Impact: Operations teams reduce chargebacks by 18-34% (based on client data) while maintaining same-day processing for 92% of orders.
2. Product Catalog Governance
Use Case: Prevent accidental or unauthorized product deletions that could disrupt orders.
How It Works: Trigger ApproveThis reviews when anyone attempts to delete a product. Add conditional logic to auto-approve removal of out-of-stock items while requiring checks for products with active orders.
Team Impact: Inventory managers eliminate costly "where'd that SKU go?" incidents during peak sales periods.
3. Customer Onboarding Compliance
Use Case: Ensure B2B customers complete tax certifications or meet industry-specific requirements before being activated.
How It Works: Link Matajer's "New Customer" event to approval workflows requiring document uploads in ApproveThis. Use calculated fields to highlight missing credentials.
Team Impact: Sales teams onboard wholesale buyers 40% faster while maintaining audit-ready records.
4. Cross-Team Coordination
Use Case: Resolve fulfillment exceptions (custom requests, partial shipments) requiring warehouse and customer service alignment.
How It Works: Create approval groups in ApproveThis that require consensus from both teams. Attach Matajer order notes and shipping timelines to each request.
Team Impact: Reduce customer service escalations by 22% by documenting exception approvals directly in the order record.
Getting Started: 3-Step Setup
1. Connect Accounts: Create a Zapier account and link your Matajer store + ApproveThis workspace.
2. Choose Triggers: Select Matajer events (new order, customer, etc.) that require approvals.
3. Build Workflows: Map data fields to ApproveThis requests and configure approval rules.
Pro Tip: Start with one high-impact workflow (like order validation) before scaling to other processes.
Why This Beats Manual Reviews
ApproveThis adds three layers of control that Matajer alone can't provide:
Dynamic Escalation: If an approver doesn't respond within set timeframes, requests automatically route to their backup – critical for time-sensitive orders.
Documented Audit Trails: Every decision records who approved what, when, and (optionally) why. Export reports for compliance reviews.
External Collaboration: Suppliers approve purchase orders without needing Matajer logins. Finance teams review discounts via email while staying out of the product catalog.
Who Benefits Most?
Operations Teams
Reduce time spent chasing approvals by 60-75% while cutting processing errors. Real-time dashboards show exactly which orders are awaiting input from whom.
Finance Controllers
Approve discounts, credit terms, or high-risk payments directly from inboxes. Configure automatic holds on orders exceeding delegated authority limits.
Customer Support
Resolve ticket escalations faster by attaching approval requests to specific orders. Use historical data to identify recurring approval bottlenecks.
Limitations & Considerations
While powerful, the integration works best when:
- Approval logic aligns with documented SOPs (don't automate unclear processes)
- Matajer data hygiene is maintained (accurate SKUs, customer IDs)
- Teams set realistic response timelines (use ApproveThis' reminder settings)
Ready to Accelerate Your Workflows?
ApproveThis isn't another tool – it's how mature ecommerce teams scale Matajer's capabilities. By adding structured approvals, you gain control without sacrificing speed.
Next Steps:
1. Register for ApproveThis (free 14-day trial)
2. Explore Matajer's latest features
3. Book a integration walkthrough with our ecommerce specialists
Integrate with Matajer Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Matajer
Suggested workflows (and their Zapier components) for Matajer
Create approval requests for new orders
When a new order is placed in Matajer, this integration submits an approval request in ApproveThis to review order details and validate processing. *Note: Ensure approval criteria are configured in ApproveThis for best results.*
Zapier Components

Trigger
New Order
Triggers when a new order is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update order statuses for received approvals
When a new approval request is received in ApproveThis, this integration updates the corresponding order status in Matajer to streamline processing. *Note: Verify order identifiers for accurate status updates.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Order Status
updates order status from the list of available statuses.
Create approval requests for new customers
When a new customer is added in Matajer, this integration submits an approval request in ApproveThis to verify customer information and streamline onboarding. *Note: Adjust approval workflows in ApproveThis for onboarding verifications.*
Zapier Components

Trigger
New Customer
Triggers when a new customer is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Delete products after approval completion
When a request is approved or denied in ApproveThis, this integration removes the associated product from Matajer to maintain catalog accuracy. *Note: Confirm product associations before deletion to avoid issues.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Delete Product
Used to delete product from Matajer, note that product will be deleted only if there is no related orders.
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