
ApproveThis manages your Pushtech Integration approvals.
April 17, 2025
Integration Category: Sales Crm
The Power of Combining ApproveThis and Pushtech
Approval processes and customer relationship management often exist in separate silos, creating bottlenecks that slow down sales cycles, marketing campaigns, and client onboarding. ApproveThis and Pushtech bridge this gap through Zapier, turning sequential workflows into parallel accelerators. While Pushtech excels at managing customer interactions across email, SMS, push notifications, and chat, ApproveThis adds structure to critical decision points. Together, they ensure every customer-facing action aligns with internal compliance standards without sacrificing speed.
For example, a marketing team using Pushtech to segment high-value leads could automatically route new VIP contacts through ApproveThis for budget approval before launching personalized campaigns. Sales teams can trigger contract approval workflows the moment a Pushtech deal reaches its "negotiation" stage. The integration eliminates manual handoffs between systems while maintaining audit trails – crucial for industries like finance or healthcare where compliance is non-negotiable.
Key Use Cases for Teams That Need Speed and Control
1. Automating High-Stakes Contact Management
When a new enterprise lead enters Pushtech, sales teams often need internal sign-offs before engaging. A manufacturing company might require CFO approval for contacts flagged as "large account" in Pushtech. With this integration, ApproveThis instantly generates an approval request containing the lead’s industry, projected deal size, and historical notes. Approvers receive email notifications with one-click approve/reject options, even if they don’t have Pushtech access. Once approved, Pushtech automatically moves the contact to a "Priority" list, triggering targeted nurturing sequences.
2. Subscription Compliance Made Simple
Marketing teams using Pushtech’s subscription channels (email, SMS) often face regulatory risks when contacts opt-in/out. A healthcare provider could use this integration to require legal team review whenever a patient unsubscribes from SMS reminders. ApproveThis routes these requests with context: unsubscribe timestamp, previous message history, and patient demographics. Legal reviews directly from their inbox, and if denied, Pushtech reverts the subscription status while logging the reason in both systems.
3. Approval-Driven Campaign Execution
Marketing departments juggling tight deadlines benefit from embedding approval checkpoints into campaign workflows. Imagine a retail company preparing a Black Friday SMS blast via Pushtech. When the draft is ready, ApproveThis automatically requests sign-off from the VP of Marketing, including calculated fields showing estimated reach and compliance scores. Approval triggers Pushtech to schedule the campaign, while a denial notifies the team via Pushtech email with revision notes. This avoids last-minute delays caused by disjointed approval tools.
Business Benefits Across Teams
Sales Teams: Close Deals Faster
Sales reps using Pushtech to track opportunities can automate approval chains for discounts or custom terms. ApproveThis’ thresholds feature auto-approves requests under $5K but escalates larger deals to regional directors. When a Pushtech deal stage changes to "Proposal Sent," ApproveThis initiates a contract review workflow. Sales leads get real-time dashboards showing pending approvals, forecast impacts, and approver response times.
Marketing Teams: Launch with Confidence
Marketers reduce compliance risks by routing high-impact Pushtech campaigns through ApproveThis. A travel agency could require legal approval for any SMS campaign mentioning "limited-time offer." ApproveThis includes dynamic fields showing past campaign performance and opt-out rates. Post-approval, Pushtech activates the campaign while archiving the approval record alongside customer engagement data.
Operations: Audit-Ready Processes
Operations teams gain visibility into cross-departmental workflows. When a Pushtech contact’s subscription preferences change, ApproveThis logs who approved the update and when. During audits, managers can trace a Pushtech contact’s journey from initial opt-in to subscription changes, complete with approval timestamps and decision comments. This is critical for GDPR compliance or responding to customer disputes.
Setting Up the Integration
Connecting ApproveThis and Pushtech via Zapier takes under 15 minutes:
- Create a Zapier Account: Free tiers work for basic workflows.
- Choose Your Trigger: In Pushtech, select events like "New Contact" or "Subscription Change."
- Set ApproveThis Actions: Map Pushtech data (contact details, change type) to ApproveThis fields.
- Activate: Test with a sample Pushtech entry, then deploy.
For advanced use cases like tiered approvals, use ApproveThis’ conditional logic. Example: If a Pushtech contact’s "Lifetime Value" field exceeds $10K, route to senior management. Otherwise, auto-approve.
Why This Integration Works Where Others Fail
Many approval tools force approvers to log into yet another system. ApproveThis’ email-based decisions mean external partners or executives can approve Pushtech-driven requests without needing a Pushtech license. Meanwhile, Pushtech’s real-time customer data ensures approvers have context – like a contact’s recent support tickets or purchase history – directly in their approval email.
ApproveThis’ vacation delegation prevents Pushtech workflows from stalling when approvers are OOO. If a marketing director is out, requests auto-reassign to their deputy, keeping campaigns on schedule. Combined with Pushtech’s engagement timelines, teams maintain momentum even during holidays or peak seasons.
Getting Started
To implement these workflows:
- Start Free: Register for ApproveThis (14-day trial, no credit card).
- Explore Pushtech: Visit Pushtech to see how their CRM aligns with your customer touchpoints.
- Book a Demo: See live examples of approval-CRM automations tailored to your industry.
For teams already using Pushtech, adding ApproveThis via Zapier is a logical next step toward eliminating decision latency. Whether you’re managing 50 approvals a month or 5,000, this integration scales to keep customer engagement agile without compromising control.
Integrate with Pushtech Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Pushtech
Suggested workflows (and their Zapier components) for Pushtech
Create approval requests for new pushtech contacts
When a new contact is added in Pushtech, this integration creates an approval request in ApproveThis to verify the contact details. This automation streamlines decision-making and ensures timely validation. *Note: Ensure that the contact information includes the necessary approval criteria.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create or update pushtech contacts for new approval requests
Whenever an approval request is initiated in ApproveThis, this integration creates or updates a contact in Pushtech. This automation ensures that new approval requests are reflected in your contact system for seamless follow-up. *Note: Customize the contact fields to match your workflow requirements.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create/Update Contact
Create or update contact
Create approval requests for changed pushtech contact subscriptions
When a contact subscription changes in Pushtech, this integration initiates an approval request in ApproveThis to verify the update. This automation helps maintain compliance and ensures that subscription changes are properly reviewed. *Note: Adjust the subscription parameters to suit your approval thresholds.*
Zapier Components

Trigger
Change Contact Subscription
Triggers when a contact channel subscription changed.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send email notifications for completed approval requests
When an approval request is approved or denied in ApproveThis, this integration sends an email via Pushtech to alert your team. This immediate notification keeps stakeholders informed about decision outcomes. *Note: Configure the email content to align with your notification standards.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Email
Send email
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