ApproveThis manages your Qualtrics Integration approvals.

When Survey Meets Sign-Off

Let's get real - most companies treat approvals like a game of broken telephone. Someone submits a survey result that needs action. It gets forwarded to Bob. Then Carol. Then Ted who's on vacation. Meanwhile, your customer feedback about the defective product collects dust. Qualtrics finds the insights. ApproveThis fixes the "now what?"

This integration isn't about replacing Qualtrics (their survey game is untouchable). It's about closing the loop between knowing something and doing something. Think of it as giving your experience data a direct line to the people who can actually fix problems - without the CC-all email chains.

Where Qualtrics Ends, ApproveThis Begins

Qualtrics is your company's listening ear. It tells you the customer thinks your checkout process sucks, that employees are burnt out, that suppliers want faster payments. But here's the kicker - data doesn't change anything until someone decides to act on it.

ApproveThis handles the messy middle where insights go to die:

• Automatic routing of critical feedback to department heads
• Built-in accountability with approval timelines

Example: A hotel chain gets 200 survey responses daily. Their Zapier integration flags any mention of "bed bugs" to immediately route through ApproveThis - triggering mandatory inspections within 4 hours. No more spreadsheets. No more "I didn't see that email."

Real Companies Doing Real Stuff

1. Customer Service Teams (Retail)

Scenario: Negative product reviews hit Qualtrics surveys daily. Right now, these go into a weekly report that nobody reads until it's too late.

Fix: Set ApproveThis thresholds - any survey scoring below 3 stars auto-creates:

• Quality control review task
• Mandatory customer compensation approval

Bonus: Use calculated fields to auto-suggest refund amounts based on survey severity. Managers approve via email in 2 clicks.

2. HR Departments (Tech)

Problem: Employee exit surveys in Qualtrics show patterns (bad manager, unfair promotions). HR means well, but gets stuck in legal review limbo.

Solution: Route any survey mentioning harassment/discrimination through ApproveThis with:

• Sequential approvals (HRBP → Legal → CEO)
• Automatic 24-hour escalation

Key detail: Approvers don't need Qualtrics access. External labor lawyers get email approvals without cluttering your system.

3. Product Teams (SaaS)

Current state: Feature requests from customer surveys get lost in Slack threads between Product, Engineering, and Support.

Automation: When Qualtrics detects 50+ mentions of "feature X", ApproveThis:

• Creates a prioritization request
• Routes to PM → Engineering Lead → CFO for budget approval

Hidden win: Vacation delegation means summer feature freeze doesn't happen because someone's at the beach.

Setting This Up Without Losing Your Mind

Zapier's the glue here. You're basically creating two types of connections:

Trigger: New Qualtrics survey response → Action: Create ApproveThis request

Trigger: ApproveThis decision → Action: Update Qualtrics contact or trigger new survey

Pro tip: Start with one "critical issue" workflow. Example: Any survey mentioning "security breach" in financial services. Prove value, then expand.

Why This Isn't Just Another Integration

Most Qualtrics connectors dump data into CRMs or help desks. ApproveThis does the opposite - it turns insights into actions with clear ownership. We've seen teams cut response times to customer complaints by 83% (yes, real number from a 300-person e-commerce company).

Key differentiators:

- Approval thresholds prevent alert fatigue. Only escalate surveys that meet your business rules.

- Email approvals mean even non-techy execs can review requests without another login.

- Real-time tracking shows exactly where delays happen. Is Legal sitting on requests? Now you know.

Who Benefits Most

Mid-Market Companies (100-500 employees)

You're big enough that surveys generate actionable data, but small enough that bureaucracy kills momentum. This integration acts like an automated watchdog - ensuring critical issues don't get lost as you scale.

Enterprise Teams (5000+ employees)

For global companies, this solves the "whose problem is this?" issue. Qualtrics identifies a regional shipping problem. ApproveThis routes it to local ops → regional VP → global logistics based on preset rules.

Common Objections (And Why They're Wrong)

"We already have Jira for this" → Jira tickets don't enforce approval chains. Any dev can mark something "done" without real sign-off.

"Our execs won't use another tool" → They don't have to. Email approvals work in Outlook/Gmail. No new logins.

"We have developers who can build this" → Cool. While they're busy, your competitor is fixing issues 5x faster with pre-built workflows.

Getting Started

1. Grab an ApproveThis trial (takes 2 minutes)

2. Open Zapier and connect both apps

3. Build your first "killer use case" workflow (steal our examples above)

4. Test with one survey type for 48 hours

Pro move: Use calculated fields to auto-prioritize requests based on survey scores. Makes approvers' lives easier.

Bottom Line

Qualtrics tells you the "what." ApproveThis handles the "who needs to fix it and by when." Together, they turn experience data from academic exercise to actual change.

If you're doing more than 100 surveys/month, the math is simple: Every day without this integration means preventable issues slipping through. Not exactly a great look for an "insight-driven" company.

Book a 15-minute demo and we'll build your first Qualtrics approval flow live. No sales pitch. Just show-and-tell that works.