
ApproveThis manages your Umbraco Integration approvals.
April 17, 2025
Integration Category: It Operations
Let's cut through the corporate jargon: approvals suck. They're the speed bumps in your workflow highway. But what if you could turn those speed bumps into jet fuel? That's exactly what happens when you connect Umbraco's content muscle with ApproveThis' approval automation through Zapier. We're talking about turning "Did you get my email?" into "It's already handled."
Why This Combo Works Like a Swiss Watch
Umbraco runs your website. ApproveThis runs your decisions. Together, they create closed-loop systems where content updates and form submissions automatically trigger approval chains - no manual handoffs, no lost requests, no guessing games.
The Nerd Stuff That Actually Matters
When new Umbraco content gets published or forms get submitted, Zapier instantly fires off approval requests in ApproveThis. Approvers get email notifications (they can approve/reject without logging in), decisions get recorded automatically, and status updates flow back to your team. It's like putting your approval process on autopilot.
Real-World Use Cases That Don't Sound Like BS
Content Publishing That Doesn't Require 17 Slack Pings
Marketing teams at mid-sized companies waste 12 hours/week chasing approvals. Here's the fix:
How it works: Every time content gets published in Umbraco → ApproveThis automatically routes it to legal/compliance → Approved? Automatically triggers next steps. Denied? Comments get logged with the content version.
Example: Healthcare tech company reduced compliance review time from 5 days to 8 hours by auto-routing new patient portal content through legal and infosec teams.
Form Submissions That Don't Get Lost in the Void
HR and operations teams - this one's your golden ticket:
The flow: Umbraco form submission (job applications, vendor requests) → Instant approval request with all data attached → Multi-step approvals with conditional logic ("Over $10k? Auto-route to CFO")
Real results: Manufacturing company cut equipment request processing time by 60% by auto-escalating high-value purchases.
Setup That Won't Make You Want to Throw Your Laptop
1. Create your approval templates in ApproveThis
2. Connect both apps via Zapier (takes 4 minutes)
3. Map Umbraco triggers to approval workflows
4. Test with a $5 Starbucks gift card approval (seriously, do this)
Pro tip: Use ApproveThis' calculated fields to auto-flag Umbraco form submissions needing special handling (like budget overages).
Why Your Teams Will Actually Like This
For Marketing:
No more legal/compliance bottlenecks. Set up parallel approvals where legal reviews disclaimers while compliance checks data handling - all from the same content publish event.
For IT:
Stop being the approval middleman. Infrastructure change requests from Umbraco forms auto-route based on impact level using approval thresholds. Critical updates get fast-tracked, routine stuff auto-approves.
For Operations:
Vendor onboarding that doesn't make you question your career choices. Umbraco submission → ApproveThis routes to department heads → Approved vendors get auto-added to your systems. Bonus: Use approval groups to get consents from multiple stakeholders at once.
The Silent Killer Feature Everyone Misses
Here's the secret sauce: ApproveThis approvers don't need Umbraco licenses. When your legal team reviews content updates or external partners approve vendor contracts, they only interact with simple email approvals or a clean dashboard. No app logins, no seat fees, no training needed.
Common Objections (And Why They're Wrong)
"We have custom approval rules"
Good. Approval thresholds and conditional routing handle 90% of edge cases. For the other 10%? Calculated fields let you build logic like "If Umbraco form field X > Y, require CFO approval."
"Our process is too complex"
Define "complex." Multi-stage approvals with fallback approvers and automatic delegation during PTO? Built-in. We've seen 11-step pharmaceutical compliance approvals run smoother than a Tesla.
When You Should Not Use This Integration
If your approval process is "the CEO approves everything while skydiving," keep doing what you're doing. But if you have:
- More than 5 approval requests/week
- Multiple departments involved
- External partners/clients in the mix
...this will pay for itself in 3 months. Literally. We've done the math.
Your Move
Either keep pasting approval requests into Slack and hope for the best, or spend 20 minutes setting up an integration that:
- Cuts approval cycle time by 40-60%
- Eliminates 80% of approval-related emails
- Gives actual visibility into process bottlenecks
Register for ApproveThis, connect your Umbraco instance via Zapier, and start approving like it's 2024 instead of 1994. Or don't - your competitors will.
Integrate with Umbraco Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Umbraco
Suggested workflows (and their Zapier components) for Umbraco
Create approval requests for new published Umbraco content
When new content is published on Umbraco, this integration initiates an approval request in ApproveThis. It ensures that content is reviewed and approved systematically, saving valuable time. *Note: Configure your approval routing in ApproveThis for optimal results.*
Zapier Components

Trigger
New Content Published
Triggers when a new content has been published.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new form submissions in Umbraco
This integration creates an approval request in ApproveThis whenever a form is submitted on Umbraco. It streamlines review processes for form entries and ensures timely follow-up. *Note: Verify your field mappings for accurate approval details.*
Zapier Components

Trigger
New Form Submitted
Triggers when a form is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
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