ApproveThis manages your Unbounce Integration approvals.

When Landing Pages Meet Approval Automation

Let’s get real: marketing teams live and die by their ability to move fast. Unbounce gives you the tools to build landing pages that convert. ApproveThis gives you the guardrails to keep those launches from turning into a chaotic free-for-all. Together? They’re the productivity equivalent of putting jet fuel in your approval processes.

Think about it – every Unbounce form submission, lead magnet request, or campaign page update usually triggers a game of email tennis. Someone’s chasing down sign-offs from legal, finance, or that one executive who’s always “in meetings.” With ApproveThis plugged into Unbounce via Zapier, you’re not just automating workflows. You’re eliminating the single biggest bottleneck in modern marketing: waiting for humans to click “approve.”

How This Duo Works Better Than Your Current Process

Unbounce handles the “get leads” part beautifully. ApproveThis handles the “get everyone to agree on what to do with those leads” part. The magic happens when you connect them:

• No more copy-paste hell: Form submissions → approval requests → CRM entries happen without manual data entry
• Approval logic that actually makes sense: Auto-route budget requests based on dollar amounts, escalate stalled approvals, handle vacation overrides

And here’s the kicker: approvers don’t need an Unbounce license. Great for when you need legal to sign off on a landing page disclaimer but don’t want to pay for another seat in your marketing tool.

Real-World Scenarios (That Don’t Suck)

1. Instant Approval Chains for Time-Sensitive Campaigns

Picture this: Your demand gen team launches a Unbounce page for a flash sale. Every form submission needs immediate sales team follow-up. But wait – finance requires approval for discounts over 20%. Without automation? Missed leads. With the integration:

How it works: Unbounce form → ApproveThis checks discount amount → Auto-approves or routes to finance → Approved leads hit Salesforce in <3 minutes.

Who benefits: E-commerce companies running daily deals, SaaS firms with usage-based pricing.

2. Killing the “Can You Resend That?” Loop

Marketing agencies know this pain: Clients approve a landing page design in Unbounce, then claim they never signed off. The fix? Build approval gates directly into your client workflow:

Setup: Final Unbounce page mockup → ApproveThis request → Client approves via email → Auto-publish page with audit trail.

Pro tip: Use ApproveThis’ calculated fields to track revision rounds. Hit 3 revisions? Auto-route to account lead for damage control.

3. Compliance Without the Paperwork Nightmare

Healthcare and financial services teams: This one’s for you. Unbounce captures lead info → ApproveThis checks HIPAA/GDPR compliance → Legal team reviews high-risk submissions → Clean data flows into your CRM. All while keeping PHI locked down.

Setting This Up Without Losing Your Mind

If you can set up a Google Doc, you can handle this integration:

1. Connect both apps to Zapier (10 minutes tops)
2. Choose your trigger (New Unbounce submission → Create ApproveThis request)
3. Add conditional logic (Example: “If deal size > $5K, require CFO approval”)

Bonus points: Use ApproveThis’ vacation delegation so approvals don’t die when someone’s hiking the Andes.

Why Your Finance Team Will Finally Stop Yelling

Approval thresholds are the unsung hero here. Say your Unbounce form collects purchase requests. Set ApproveThis to auto-approve anything under $500 (with receipt), flag $500-$5K for manager review, and escalate big spends to procurement. Suddenly, finance isn’t bogged down by 50 Starbucks receipts a day.

For Operations Teams: The Visibility You’ve Been Begging For

ApproveThis’ dashboard shows every pending/approved/denied request tied to Unbounce campaigns. No more spreadsheets. No more “I thought you handled that.” Just a single view of what’s stuck, who’s blocking progress, and which campaigns are approval black holes.

The Hidden Perks You Didn’t See Coming

Beyond the obvious time saves:

• Audit trails that don’t suck: Every approval tied to specific Unbounce submissions
• Client-facing benefits: External partners approve via email without logins
• Scale hack: Handle 5x the campaign volume without hiring more coordinators

Ready to Stop Being a Human Routing Bot?

This isn’t about flashy tech. It’s about fixing the approval gridlock that’s making your team miss deadlines and lose deals. ApproveThis + Unbounce via Zapier works because it attacks the problem at both ends:

Unbounce converts visitors. ApproveThis converts your internal bottlenecks into automated workflows. Together? They let you focus on the work that actually moves needles.

Get started with ApproveThis (free trial available), or book a demo to see the Unbounce integration in action. Pro tip: Bring your most annoying approval-related problem. We dare you.