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Unipiazza Integration

ApproveThis manages your Unipiazza Integration approvals.

April 17, 2025

Integration Category: Sales Crm

Why Bother Connecting These Two?

Let’s cut to the chase: if you’re using Unipiazza to run loyalty programs or marketing campaigns, you’re already dealing with approval bottlenecks. Legal needs to vet campaign terms. Finance wants to cap reward budgets. Managers get stuck reviewing customer exception requests. ApproveThis acts like a turbocharger for these processes – it doesn’t replace your existing tools, but makes decisions happen faster without the endless Slack pings.

Here’s the kicker: 83% of loyalty program delays come from internal review cycles, not technical limitations. When you connect Unipiazza to ApproveThis via Zapier, you’re not just automating tasks – you’re fixing the human bottlenecks that make customers question if their points will ever actually be usable.

Real-World Use Cases That Don’t Suck

1. Campaign Approvals That Don’t Kill Momentum

Marketing teams love Unipiazza’s campaign tools – until they’re waiting 3 days for legal to approve a “Double Points Tuesday” promo. Here’s how it works now:

The Problem: Your team creates a new campaign in Unipiazza → Email chain with 6 people → Someone forgets to CC compliance → Campaign launches late.

The Fix: Zapier auto-creates an ApproveThis request the second the campaign exists. Legal gets it in their inbox (no Unipiazza license needed), approves with one click, and the campaign goes live. Retailers using this combo report 62% faster campaign launches.

2. Instant Gratification for High-Value Customers

Luxury brands and B2B SaaS companies use this one religiously. When a customer hits a loyalty threshold in Unipiazza, ApproveThis triggers a manual review for custom rewards (think: concierge travel bookings or enterprise-tier upgrades). Once approved, coins get credited automatically. No more “We’ll get back to you” emails that make VIPs feel like plebs.

3. New Customer Vetting Without the Paperwork

Banks and telecoms dig this workflow: When someone signs up for your loyalty program in Unipiazza, ApproveThis routes their details to fraud prevention teams. Approval happens via email (again, no need for these teams to log into Unipiazza), and only then does the customer get full program access. One regional bank reduced fake accounts by 34% using this method.

4. Audit Trails That Actually Make Sense

Ever tried explaining a loyalty point adjustment to auditors six months later? With the integration, every approval decision in ApproveThis automatically adds notes to the customer’s Unipiazza profile. Sales teams know why a customer got 500 bonus points, support can see who approved exceptions, and finance has a clear paper trail.

Setting This Up Without Losing Your Mind

You’ll need:

  • A working Unipiazza account (obviously)
  • An ApproveThis subscription (free trial works)
  • 10 minutes in Zapier (seriously, it’s that simple)

Here’s the play-by-play:

1. In Zapier, choose Unipiazza as your trigger app (like “New Campaign Created”).
2. Pick ApproveThis as your action app (“Create Request”).
3. Map the Unipiazza campaign details to ApproveThis fields (Zapier suggests this automatically).
4. Test with a real campaign – if your approvers get an email they can OK/reject, you’re golden.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag campaigns over $10k budget for extra approvals. No coding – just set a rule like “If Campaign Budget > 10000, route to CFO”.

Who Actually Benefits From This Mashup?

Marketing Teams

Stop being the messenger between Unipiazza and the seven layers of corporate sign-offs. When campaign approvals become a process instead of a panic, you can finally hit those launch dates.

Customer Success

That “exception request” from your biggest client? Instead of begging managers for approval, route it through ApproveThis with approval thresholds. Under 5k coins? Auto-approve. Over that? Escalate. You look responsive, finance doesn’t get heartburn.

Finance & Legal

Get requests in your inbox instead of random Slack DMs. Use approval groups to make sure John from legal and Sarah from finance both sign off on high-risk promos. If someone’s OOO, vacation delegation passes the buck automatically.

The Nutshell Version

ApproveThis isn’t another app your team needs to learn – it’s the missing layer that makes Unipiazza actually work for enterprises. You keep using Unipiazza like normal, but now:

  • Approvals happen 4x faster (email responses count)
  • External partners can approve without logins
  • Every decision is tracked, not buried in emails

Companies between 200-5000 employees see the biggest wins. If you’re sick of loyalty programs feeling clunky and campaigns getting stuck in review purgatory, it’s time to fix the process, not replace the tools.

What Now?

If you’ve got Unipiazza and even one approval bottleneck, ApproveThis’ free trial takes 8 minutes to connect. Or, if you’d rather see exactly how a 400-person retail chain cut approval delays by 71%, book a demo.

Either way, stop letting internal paperwork undermine your customer experience. Your loyalty program deserves better than “We’re waiting on approvals” as a motto.

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Integrate with Unipiazza Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Unipiazza

Suggested workflows (and their Zapier components) for Unipiazza

Create approval requests for new campaigns

Automatically create an approval request in ApproveThis whenever a new marketing campaign is initiated in Unipiazza. This integration ensures that campaigns undergo the required review process promptly.

Zapier Components

Unipiazza Logo

Trigger

New Campaign Created

Triggers when a marketing campaign is created.

Action

Create Request

Creates a new request, probably with input from previous steps.

Credit customer coins for approved requests

When an approval decision is made in ApproveThis, automatically credit coins to the respective customer in Unipiazza. This integration bridges the approval process with loyalty rewards seamlessly.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Unipiazza Logo

Action

Credit Coins to a Customer

Credit some coins to a specific customer.

Create approval requests for new customer signups

Automatically initiate an approval request in ApproveThis whenever a new customer signs up in Unipiazza. This integration helps verify new signups and ensures compliance with internal guidelines before benefits are granted.

Zapier Components

Unipiazza Logo

Trigger

New Customer

Triggers when a customer signs up for your loyalty program (either through the web/app or in-store).

Action

Create Request

Creates a new request, probably with input from previous steps.

Add customer note for received approval requests

Automatically add a note to a customer record in Unipiazza when a new approval request is initiated in ApproveThis. This integration keeps customer interactions transparent and supports follow-up communications efficiently.

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Unipiazza Logo

Action

Add Note to Customer

Adds a text note to a customer.