ApproveThis manages your Webinaris Integration approvals.

When Webinars Meet Workflow Muscle

Let’s be real: webinars are supposed to be lead magnets, not administrative black holes. But between tracking registrations, following up with no-shows, and deciding who gets passed to sales, your team’s probably wasting time herding cats instead of closing deals. That’s where pairing Webinaris with ApproveThis turns your webinar strategy from “spray and pray” to “set and forget.”

ApproveThis isn’t just another task manager. It’s built for companies that have actual grown-up approval processes – multi-step reviews, conditional logic, automatic escalations when someone’s OOO. And when you plug it into Webinaris via Zapier? You’re not just automating reminders. You’re building guardrails that make sure every webinar lead gets handled the right way, by the right person, without six follow-up meetings.

Why This Combo Doesn’t Suck

Webinaris handles the flashy stuff – landing pages, automated replays, live polls. ApproveThis handles the unsexy (but critical) job of deciding what happens next. Together, they solve three big headaches:

• No more “Who’s handling this?” Auto-create approval tasks in ApproveThis when key webinar moments happen (registrations, no-shows, etc.)
• Stop CC’ing the whole company: Route follow-up decisions to specific people or teams based on rules you set once.
• Kill manual handoffs: Approved leads automatically flow to your CRM; denied requests get flagged for review.

Bonus: Approvers don’t need a Webinaris login. Huge when you’ve got external partners or execs who need to sign off but shouldn’t cost you another SaaS seat.

Real-World Uses That Don’t Feel Like Busywork

1. Automate Post-Webinar Triage

The Problem: Your “hot leads” from today’s webinar are sitting in a spreadsheet until someone manually assigns them tomorrow. By then, they’re cold.

The Fix: When someone attends a webinar (Webinaris trigger), ApproveThis instantly creates an approval task for the sales team. But here’s the smart part: if the attendee downloaded your pricing sheet during the webinar (using Webinaris’ tracking), the request auto-approves and pings Sales. No download? Route to Marketing for nurture. All decided by rules you set upfront.

Who Cares: Sales teams at scaling SaaS companies. Lets them focus on ready-to-buy leads without wasting time sifting.

2. Escalate Big Fish Registrations

The Problem: Your CMO wants personal outreach for any Fortune 500 sign-ups, but those get lost in the general attendee list.

The Fix: New webinar registration in Webinaris (trigger) → ApproveThis checks if the company domain matches your target account list. If yes, task gets created for the CMO’s team with a 24-hour SLA. If they don’t approve/deny in time, it escalates to their VP automatically. Uses ApproveThis’ approval thresholds and delegation features.

Who Cares: Enterprise sales teams. Ensures high-value prospects get white-glove treatment instantly.

3. Reclaim Lost Revenue from No-Shows

The Problem: 40% of registrants don’t attend, but manually figuring out who’s worth chasing is time-consuming.

The Fix: When Webinaris flags a no-show (trigger), ApproveThis:

• Checks if they opened any pre-webinar emails (via your email tool, connected through Zapier)
• If yes → Auto-approves sending a replay + discount offer
• If no → Routes to a marketing manager for list scrubbing

Who Cares: Demand gen teams drowning in unqualified leads. Automates the “should we bother?” decision.

Setup That Doesn’t Require an IT Degree

If you can set up a Slack channel, you can do this:

1. Pick your trigger: In Zapier, choose Webinaris events (new registration, attended, missed).
2. Filter if needed: Only send attendees from paid ads? Target specific job titles? Add conditions here.
3. Connect to ApproveThis: Map Webinaris data (email, company, etc.) to an approval template. Set rules (e.g., “If VP Eng → Route to CTO”).

Pro Tip: Use ApproveThis’ calculated fields to auto-score leads based on webinar engagement data before routing.

Why Your Teams Will Actually Use This

Marketing Ops:

Finally prove webinar ROI. Every approval step is tracked, so you see what’s converting vs. what’s stuck in limbo.

Sales Managers:

Stop babysitting reps. Approval rules ensure hot leads get immediate follow-up, not whenever someone checks their inbox.

Customer Success:

Auto-flag upsell candidates who attend advanced sessions. No more hoping Account Execs remember to check.

Bottom Line: This Isn’t About Approval Forms

It’s about turning webinars from a “marketing thing” into a revenue engine. ApproveThis + Webinaris via Zapier means:

→ No more leads falling through cracks because someone forgot to click “forward”
→ No more manual data entry eating up 3 hours post-webinar
→ No more execs complaining “Why did we even do this?”

It’s workflow automation that doesn’t feel robotic. Unless you want it to.

Next Steps: Register for ApproveThis (free trial, no CC), or check out Webinaris if you’re still doing webinars through Zoom like it’s 2020. Connect them in Zapier when you’re ready to stop doing busywork.