
ApproveThis manages your Zoho Forms Integration approvals.
When Paperwork Meets Progress
Let’s get real: approvals are the speed bumps of business operations. Someone fills out a form, it gets lost in inboxes, follow-ups pile up, and suddenly your project timeline looks like a bad joke. This is where Zoho Forms and ApproveThis turn into your secret weapons – especially when connected through Zapier.
Zoho Forms handles data collection like a champ, but it’s not built to chase down signatures or handle multi-layered approvals. ApproveThis doesn’t just route requests – it hunts down decisions. Combine them, and you’ve got a system where form submissions trigger approval chains that actually finish.
What You’re Working With
Zoho Forms’ Sweet Spot
Great for building client intake forms, employee onboarding checklists, or vendor registration portals. It’s the “gather information” workhorse.
ApproveThis’ Muscle
Where most tools stop at sending notifications, ApproveThis enforces process. Think conditional approvals (“Over $5k? Escalate to CFO”), backup approvers, and real-time tracking without needing logins for external partners.
Why This Combo Hits Different
Other integrations just pass data. This setup actually closes loops. Example: A Zoho Form submission for a purchase request doesn’t just create a ticket – it launches an approval chain that can adjust based on amount, department, or project status, then feeds the final decision back into your systems.
Real Teams Getting Real Results
Procurement Teams: Vendor quote form in Zoho → Auto-approval if under budget → Escalate + add legal review if over threshold. No more “Did you get my email?”
HR Departments: New hire equipment form → IT approves laptops → Facilities approves desk setup → Onboarding coordinator gets green light. All before the employee’s first day.
Marketing Agencies: Client campaign approval form → Internal legal check → Client sign-off via email (no login needed) → Automatically notify the creative team to launch.
Setting Up the Nuts and Bolts
We’re talking 15 minutes, not 15 hours. Here’s the drill:
- Zapier Connection: Log into Zapier, connect your Zoho Forms and ApproveThis accounts
- Trigger: Choose your Zoho Form (e.g., “Client Contract Approval”)
- Action: Map form fields to ApproveThis’ request template (bonus points for using calculated fields to auto-determine approval paths)
- Test: Submit a dummy form – you should see the approval request pop in ApproveThis instantly
Pro tip: Use ApproveThis’ approval thresholds to auto-approve small expenses but require VP sign-off on big spends. Saves everyone’s time.
Three Ways This Duo Solves Actual Problems
1. From Form to Approved in One Click (No, Really)
The Setup: New Zoho Forms entry → Create ApproveThis request with conditional routing.
Who Cares: Healthcare clinics using Zoho for patient intake forms. ApproveThis handles insurance verification and specialist referrals without staff playing phone tag.
2. Decisions That Update Everything Automagically
The Flow: Approval decision in ApproveThis → Update Zoho Forms records + trigger next steps.
Real-World Win: Construction firms approving change orders. Once approved via ApproveThis, Zoho automatically updates project timelines and notifies subcontractors.
3. The “Why Is This Still Pending?” Killer
The Magic: ApproveThis’ real-time dashboard embedded in your team’s existing tools (Slack, Teams, etc.) so everyone knows status without asking.
Client Scenario: Marketing agencies getting client content approvals 60% faster because clients can approve via email without another damn portal login.
Department-Specific Wins
Finance Teams
Expense reports submitted via Zoho Forms get auto-routed based on amount. Under $1k? Approved instantly. Over? Goes to department heads with ApproveThis enforcing SLA deadlines.
Operations Managers
Equipment request forms → IT approval → Facilities scheduling → Automatic purchase order creation. All without manual handoffs.
External Collaborations
Key thing: ApproveThis approvers don’t need a Zoho Forms license. Clients or vendors approve via email – keeps costs down and reduces friction.
The Hidden Perks You’ll Actually Use
Vacation Delegation: Approver out? ApproveThis auto-reassigns to their backup. No more “Waiting on Jim from Accounting” delays.
Audit Trails: Every decision timestamped and logged. Perfect for compliance reviews or just CYA moments.
Common Objections (And Why They’re Wrong)
“We already have approval workflows in our ERP.” Cool. Now connect them to forms non-technical staff can actually use, with external approver support.
“We use DocuSign for approvals.” Great for signatures, terrible for multi-step decisions requiring conditional logic or real-time tracking.
How to Not Screw This Up
- Do: Start with one high-volume form (expense reports, PTO requests) to prove the concept
- Don’t: Try to boil the ocean – map existing processes first, then automate
Bottom Line
This isn’t about “digital transformation” buzzwords. It’s about eliminating the 3 PM “Who has the latest version?” panic and the 8 AM “Why hasn’t this been approved?” status meetings. Zoho Forms captures what needs deciding, ApproveThis hunts down the deciders, and Zapier makes them talk like old friends.
Next Step: If you’ve got a form that’s currently emailing Excel attachments around, register for ApproveThis, connect it to Zoho via Zapier, and see how many pointless meetings it can kill.
Integrate with Zoho Forms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Zoho Forms
Suggested workflows (and their Zapier components) for Zoho Forms
Send new ApproveThis requests via Zoho Forms API
Need to automatically trigger specific operations when a new approval request is initialized? With this setup, a new approval request in ApproveThis can initiate an API request via Zoho Forms, allowing for precise follow-ups or additional processing. This keeps your operations streamlined and responsive.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
API Request (Beta)
This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Initiate ApproveThis requests for new Zoho Forms entries
Automate your approval workflow by creating a new ApproveThis request for every new form entry in Zoho Forms. This integration ensures prompt action on form submissions, enhancing your decision-making speed and efficiency.
Zapier Components

Trigger
New Form Entry
Triggers when a new form entry is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
Trigger Zoho Forms API actions for completed ApproveThis requests
Upon approval or denial of a request in ApproveThis, trigger actions in Zoho Forms via its API. This setup handles subsequent steps seamlessly, ensuring your workflows are both dynamic and responsive to approval outcomes.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
API Request (Beta)
This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
You'll ❤️ these other ApproveThis integrations
-
Groupified
Published: April 17, 2025Groupified is a platform for connecting with your Facebook group members through other platforms and campaigns.
-
NMKR
Published: April 17, 2025NMKR is an NFT Creation and Selling tool using the Cardano blockchain.
-
Daily.co
Published: April 17, 2025Daily.co lets you add video calls to any web page or app.