ApproveThis manages your Elastic Email Integration approvals.

Why This Integration Isn’t Just Another “Nice to Have”

Let’s cut to the chase: approvals suck. They’re the traffic jam of business processes – especially when you’re dealing with email campaigns, contact management, and compliance checks. That’s where ApproveThis and Elastic Email come in. Together, they turn your approval bottlenecks into a conveyor belt of productivity.

ApproveThis handles the decision-making dirty work – routing requests, chasing down approvers, enforcing rules. Elastic Email moves the needle on actual communication – sending campaigns, managing contacts, tracking opens. Connect them through Zapier, and you’ve got something most companies don’t: an actual system instead of a spreadsheet-and-email nightmare.

What You’re Really Getting Here

This isn’t about sending more emails faster. It’s about fixing three specific problems:

• Approval black holes: No more “Did you get my email?” slack messages
• Compliance roulette: Stop guessing if campaigns followed review processes
• Data entry purgatory: Quit copying/pasting contact info between systems

For teams between 50-5,000 people? This combo is like finding extra hours in the week. Marketing gets campaigns out faster without cutting corners. Legal sleeps better knowing approvals are logged. IT stops getting tickets about “why can’t Sales use the email tool right?”

Real-World Use Cases That Don’t Suck

1. Auto-Add Approved Contacts to Campaigns

The problem: New partner gets approved by leadership → Marketing manually adds them to nurture campaigns → Someone forgets → Partnership sours.

The fix: When ApproveThis greenlights a new partner/vendor/client, Zapier automatically:

• Creates an Elastic Email contact
• Tags them in specific lists
• Triggers a welcome email sequence

Who cares: Channel sales teams managing 100+ partners. Healthcare providers onboarding specialists. Any biz where approved contacts = revenue.

2. Campaign Approval Guardrails

The problem: Marketing sends an unapproved campaign → Legal freaks out → Everyone loses a Friday to damage control.

The fix: Elastic Email triggers an ApproveThis workflow whenever someone:

• Creates a new campaign
• Updates a subject line
• Changes target segments

Killer feature: ApproveThis’ calculated fields can auto-route based on campaign size. Small tweaks? Team lead approves. 50k+ emails? Legal + Compliance get involved.

3. Approval Paper Trails That Don’t Require a Law Degree

The problem: Auditors ask “Who approved this email blast?” → You provide a messy email chain → They frown.

The fix: Every Elastic Email campaign change triggers:

• ApproveThis workflow with version tracking
• Automatic Slack/Teams notifications
• Final approval stored with campaign metadata

Who wins: Publicly traded companies. Healthcare orgs dealing with PHI. Any team where “We have approval” needs to be more than a verbal handshake.

Setting This Up Without Losing Your Mind

Zapier’s the glue here. You’ll need:

1. An ApproveThis account (obviously)
2. Elastic Email API keys (they have decent docs)
3. 15 minutes of focused time

Basic flow:

1. Pick your trigger in ApproveThis (new request, approval, denial)
2. Map fields to Elastic Email (contacts, campaigns, etc.)
3. Test with a real approval → Watch the magic happen

Pro tip: Start with one workflow. Nail it. Then scale. Trying to automate 17 processes on day one is how IT departments become meme pages.

Why Your Teams Will Actually Use This

Marketing Operations

No more herding cats for campaign approvals. Set thresholds where small copy changes auto-approve, but budget increases need VP sign-off. Use approval groups to loop in Legal only when necessary.

Sales Leaders

New sales enablement materials get automatic approval paths. Content approved? Elastic Email instantly notifies the sales floor with tracking links. Denied? Comments auto-send to creators.

Compliance Teams

Every approved/denied decision logs to audit trails. Vacation delegation means no bottlenecks when approvers are OOO. Real-time dashboards show pending requests – no more spreadsheet nagging.

The Unspoken Advantage: External Approvals

Here’s where ApproveThis flexes: external clients/partners can approve requests without needing an Elastic Email license. They get an email, click approve/reject, done. No logins. No “I can’t access the portal” excuses.

Example: Agency needs client sign-off on email copy. Client approves via email → Agency gets green light in ApproveThis → Elastic Email sends campaign. Denied? Comments route back to creative team. All without clients ever touching your ESP.

When to Know You’re Ready

If any of these sound familiar:

• “Who approved this?” is a recurring meeting topic
• Email campaigns get delayed by hierarchical sign-offs
• Contact lists are stuck in approval purgatory

...it’s time. The setup cost is minimal. The upside? Actual process maturity without the corporate BS.

Bottom Line

This isn’t about doing more emails. It’s about doing emails right – with less chasing, fewer errors, and actual accountability. ApproveThis handles the gatekeeping. Elastic Email handles the heavy lifting. Your team handles the actual work that matters.

Next step: Book a 15-minute demo or start a free trial. Set up one integration. Prove the value. Then scale. Waiting just means another quarter of “We need to fix our approval processes” on your OKRs.