ApproveThis manages your AnnounceKit Integration approvals.

When Approval Processes Meet Company Announcements

Let’s be real: most companies treat approvals and announcements like two separate universes. You’ve got teams drafting updates in AnnounceKit for product launches, policy changes, or feature releases. Then there’s the approval circus – chasing down stakeholders over email, Slack, or carrier pigeon. It’s messy. Things get lost. Decisions take forever. And nobody’s happy when the wrong message goes live because someone missed a memo.

ApproveThis and AnnounceKit fix this through Zapier. Connect them, and you turn chaotic processes into a single workflow where every announcement gets the right eyes on it before it goes public. No more version hell in Google Docs. No more “I thought you approved this?” moments. Just clean handoffs between drafting, approving, and publishing.

Why This Combo Works (Besides Saving Your Sanity)

ApproveThis isn’t just another checkbox tool. It’s built for companies where approvals impact real outcomes – like customer trust, legal compliance, or product quality. AnnounceKit isn’t just a fancy blog platform. It’s where your company’s voice lives. Together, they solve three big problems:

• Slow approvals kill momentum: Marketing can’t wait days for legal to review a compliance update. Product can’t delay a launch because engineering’s feedback is stuck in email.
• Visibility gaps cause mistakes: A post goes live without final sign-off because the approver missed the notification.
• External collaborators get left out: Contractors, clients, or partners need to approve announcements but don’t have access to your internal tools.

Here’s the fix: Zapier automates the grunt work between ApproveThis and AnnounceKit. Draft a post? It automatically routes for approval. Get a comment needing review? Turn it into an approval task. Approved request? Publish it instantly. All without switching apps.

Real Use Cases (No Fluff)

Let’s break down how teams actually use this integration:

1. Product Teams: Stop Guessing If Releases Are Ready

Scenario: You’re a SaaS company rolling out a major feature. The AnnounceKit draft needs sign-off from product, legal, and support before the big launch. Normally, this means Slack pings, missed emails, and last-minute changes.

With ApproveThis + AnnounceKit:

- Draft the post in AnnounceKit. Zapier auto-creates an approval request in ApproveThis.
- Approval thresholds auto-route it: Product Manager first, then Legal, then Support Lead.
- Each approver gets an email they can respond to directly – no logins required.
- Once all greenlit, ApproveThis triggers AnnounceKit to publish.

Why it matters: No launch delays. No “I didn’t see the final version.” Legal checks the disclaimer. Support confirms they’re ready for incoming tickets. Everyone’s aligned.

2. Marketing Teams: Keep Campaigns On-Brand (Without Micromanaging)

Scenario: Your marketing agency manages announcements for a client. Their compliance team needs to approve every social media post and blog update, but they don’t use AnnounceKit.

With ApproveThis + AnnounceKit:

- Draft the post. Zapier sends it to ApproveThis.
- Client’s compliance team gets an email with the draft and one-click approve/reject.
- Approved? It’s live in AnnounceKit. Rejected? Comments go back to the draft.
- Bonus: Use calculated fields to auto-flag posts with specific keywords (like “free” or “guarantee”) for mandatory legal review.

Why it matters: Clients don’t need AnnounceKit logins. No more screenshotting drafts into PDFs for email approval. Everything’s tracked in ApproveThis for audits.

3. Customer Support: Turn Feedback into Action Faster

Scenario: A user comments on your AnnounceKit changelog asking for a feature. Support needs engineering to confirm if it’s already planned before responding.

With ApproveThis + AnnounceKit:

- New comment triggers an approval request in ApproveThis.
- Request goes to Support Lead > Product Owner > Engineer.
- Each adds notes: “Planned for Q3” or “Not on roadmap.”
- Once resolved, ApproveThis updates the comment status in AnnounceKit.

Why it matters: No more digging through old tickets. Engineering’s response is attached to the original request. Customers see faster, accurate replies.

Setup: Less Time Than Your Next Coffee Break

Connecting ApproveThis and AnnounceKit takes three steps in Zapier:

1. Pick a trigger: “New Draft Post” in AnnounceKit or “New Comment” to start the chain.
2. Map the details: Pull the post title, content, and author into ApproveThis’ approval request.
3. Set approval rules: Add approvers, thresholds, and escalation paths in ApproveThis.

Need specifics? Here’s Zapier’s guide for building workflows. No coding – just point and click.

Why Teams Pick This Over Native Tools

AnnounceKit has basic approval features. ApproveThis adds what mid-sized companies actually need:

- Approval groups: Require consensus from all department heads or sequential sign-offs.
- Vacation delegation: Auto-reassign approvals if someone’s OOO (no more bottlenecks).
- Real-time tracking: See where every request is stuck – no status update meetings needed.
- Email approvals: External partners approve without another login. (They have email. That’s enough.)

The Bottom Line

If your company’s announcements involve more than one decision-maker, this integration isn’t just “nice to have.” It’s how you prevent costly errors, keep projects moving, and finally ditch the approval chaos.

ApproveThis works because it’s not trying to be everything. It does approvals extremely well, plugs into your existing tools via Zapier, and doesn’t force your clients or contractors into another app. AnnounceKit stays focused on delivering polished updates. Together, they’re way more useful.

Ready to Stop Herding Cats?

If your approval processes feel like a bad game of telephone, it’s time to upgrade. Get started with ApproveThis, connect it to AnnounceKit in 15 minutes, and actually enjoy how your next launch goes. Or schedule a demo to see it live. No pressure, but your team (and sanity) will thank you.