ApproveThis manages your Dubb Integration approvals.

When Approval Workflows Meet Video Communication

Let's cut to the chase: approval processes suck when they're manual. Especially when you're dealing with time-sensitive video content in sales pitches, training materials, or customer onboarding. That's where ApproveThis and Dubb come in hot.

Dubb helps teams create trackable video content that actually gets watched. ApproveThis ensures your legal team doesn't drown in contract reviews and your marketing department doesn't sit on ready-to-launch campaigns for weeks. Connect them through Zapier, and you've got a system where video assets move from creation to approval to deployment without humans playing email tennis.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees often get stuck between "too big for manual processes" and "too small for enterprise software." This integration solves three specific headaches:

1. No more approval black holes: Ever sent a video for review and discovered three weeks later that Greg from compliance "forgot to hit reply"? ApproveThis forces accountability with real-time tracking and automatic reminders.

2. Client-facing teams stay client-facing: Sales teams using Dubb don't need to learn another platform. They get approval requests via email, click approve/reject, and get back to selling. No logins. No passwords. No 15-minute tutorials.

3. Finance doesn't freak out: Approval thresholds mean a $500 video production request auto-approves for junior staff, while $50k campaigns get escalated to the CMO. No more CFOs reviewing office supply orders.

Real-World Use Cases That Don't Suck

1. Marketing Campaigns That Launch Before Trends Die

Here's how a 200-person e-commerce company uses this combo:

Their content team creates Dubb videos for TikTok ads -> Zapier auto-creates an approval request in ApproveThis -> Legal reviews compliance, Marketing Director approves creative -> Approved video gets pushed back to Dubb for scheduling. Entire process takes 8 hours instead of 8 days.

2. Sales Enablement That Doesn't Require Mind Reading

A 1,500-employee SaaS company's problem: Sales reps used outdated pitch decks because getting new videos approved took 11 days on average. Now:

New sales video uploaded to Dubb -> Auto-triggers approval workflow with calculated fields showing expected ROI -> If video meets predefined conversion thresholds, it auto-approves -> Rejected videos get specific feedback via Dubb's comment tracking.

3. HR Onboarding That Doesn't Put New Hires to Sleep

A 700-person manufacturing firm's win: They create Dubb training videos for new equipment. ApproveThis routes them to:

- Safety team for compliance check
- Engineering for technical accuracy
- Translations team if needed
All approvals happen in parallel. If any group rejects, the video gets kicked back with timestamped notes. No more "Slide 42 has an error (I think?)" emails.

Setting This Up Without Losing Your Mind

If you can set up a Zoom call, you can connect these tools:

Step 1: Create a Zapier account (free tier works for testing)
Step 2: Choose your trigger in Dubb:
- New form submission (for compliance reviews)
- New track created (for content approvals)
- Video viewed (for auto-approving proven content)
Step 3: Set ApproveThis as the action:
- Map Dubb fields to your approval template
- Set escalation rules ($ amounts, departments, etc.)
Step 4: Test with a real request. Pro tip: Make your first test a $1,000,000 budget proposal to see who actually reads the emails.

Teams That Benefit Most (Besides Yours)

Customer Success:

Auto-create approval requests when clients submit video support queries via Dubb. Route to:
- Engineering if it's a bug
- Billing if they mention contracts
- Support team for how-to questions
Approval groups ensure the right expert responds fast.

Procurement:

Vendors submit Dubb videos pitching their services. ApproveThis routes to:
- Legal for contract review
- Department heads for need assessment
- Finance for budget approval
Sequential approvals prevent $20k purchases that nobody actually wanted.

Field Operations:

Technicians record Dubb videos of equipment issues. ApproveThis auto-routes:
- Under $500 repairs: Auto-approved
- $500-$5k: Regional manager approval
- $5k+: Require CEO sign-off
Vacation delegation means approvals never stall when someone's OOO.

The Hidden Perks You'll Actually Use

Approver License Savings: External partners and clients can approve/reject via email without needing Dubb logins. Your sales rep's iPhone counts as an "approval device."

Audit Trail That Doesn't Lie: When compliance asks "Who approved this borderline TikTok ad?", you'll have:
- Timestamped Dubb video version
- Approval comments
- Auto-calculated ROI metrics used in the decision

Scale Without Chaos: Add new departments without creating approval spaghetti. Product launches might need 23 approvals? Build once in ApproveThis, trigger via Dubb, and never explain the process twice.

When Not to Use This Integration

We're honest here. This setup is overkill if:
- Your "video content" is cat videos from HR's holiday party
- You have one approver who works 364 days a year
- Your idea of escalation is CC'ing the entire company

But if you're:
- Chasing approvals across time zones
- Scaling content production faster than legal can review
- Tired of "I didn't get the email" excuses
...this actually pays for itself in avoided headaches.

Getting Started Without the Sales Pitch

Free trial notes:
- ApproveThis doesn't require a credit card
- Dubb offers a 14-day trial
- Zapier's free plan handles 100 tasks/month

Best first automation:
Route new Dubb video submissions to ApproveThis when:
- Videos exceed 5 minutes (longer = more legal risk)
- Mention competitors' names
- Include execs' likenesses
Start small, then expand as you see results.

Create your free ApproveThis account or book a 12-minute demo if you'd rather see it live. No corporate-logo-embroidered throw pillows included.