ApproveThis manages your Nearby Now approvals.

When Approval Workflows Meet Local SEO Muscle

Let’s cut to the chase: approvals suck. They’re the traffic jam in your workflow highway, especially when you’re juggling location-based marketing campaigns, service check-ins, and online reviews. That’s where pairing ApproveThis (your no-BS approval engine) with Nearby Now (the hyperlocal SEO powerhouse) turns bottlenecked processes into actual business results. We’re talking fewer chasing emails, less spreadsheet Tetris, and more five-star reviews that actually move the needle.

What Happens When You Connect These Two?

Nearby Now helps service businesses dominate local search by tracking on-site activities and automating review requests. ApproveThis cuts through approval chaos with automated workflows that actually make sense. Together? They turn field operations into closed-loop systems. Think: automated review follow-ups after job approvals, instant check-in triggers for maintenance requests, or real-time budget sign-offs for geo-targeted ad spends. No more “Who’s got the spreadsheet?” or “Did legal OK that landing page?”

The Nuts and Bolts

Through Zapier, these platforms hand off critical tasks like a relay race. A completed HVAC installation check-in in Nearby Now can trigger an approval chain in ApproveThis to release payment. A denied budget request in ApproveThis can pause Nearby Now ad campaigns for that location. The kicker? Approvers only need ApproveThis access – no extra Nearby Now seats required. Perfect for contractors, clients, or anyone who shouldn’t see your marketing backend.

Real-World Plays for Actual Businesses

1. Service Industries: From Truck Rolls to Google Reviews

Picture a plumbing company with 200 trucks. Every completed job in Nearby Now triggers two things automatically: a Google review request to the customer and an approval workflow in ApproveThis. The office manager gets a simple email: “Approve $1,200 invoice for 123 Main St?” Click yes, and the payment processing starts before the plumber’s van leaves the driveway. Deny it, and the field supervisor gets an alert to verify work quality before money moves. All without a single PDF attachment.

2. Marketing Teams: Localized Campaigns Without the Headaches

Regional restaurant chain launching a taco Tuesday promo? Their marketing squad uses Nearby Now to push location-specific landing pages. But before anything goes live, ApproveThis forces sign-offs from district managers (via email – no app access needed) using calculated fields. If the Chicago manager OKs a $5K budget but the Austin lead tries to approve $7K, ApproveThis automatically flags the overspend based on pre-set thresholds. No more “Who approved this?!” slack threads.

3. Multi-Location Retail: Inventory Meets Insta-Worthy Displays

A boutique fitness chain wants window displays that match local demographics. Store managers submit Nearby Now check-ins with display photos. ApproveThis routes these to regional merchandisers with conditional logic: Flags a $500+ display spend? Automatically adds the CFO to approval chain. Uses calculated fields to track quarterly budgets per location. Approved? Nearby Now auto-posts the display pic as a local Facebook check-in. Denied? Store manager gets revision notes without six forward-all emails.

Setting This Up Without Losing Your Mind

Step 1: Get ApproveThis rolling with your core approval templates – service invoices, campaign budgets, whatever matters.
Step 2: Connect both apps through Zapier (takes 8 minutes if you’re slow at clicking).
Step 3: Pick your trigger points: New Nearby Now review? Completed check-in?
Step 4: Set up approval rules in ApproveThis – thresholds, approver groups, escalation paths.
Pro Tip: Use ApproveThis’ vacation delegation so summer Fridays don’t bottleneck deliveries.

Why This Combo Doesn’t Just “Work” – It Wins

Local SEO agencies: Stop losing clients because their service teams take 3 days to approve review responses. Contractors: Eliminate billing delays because the office manager can’t track down field supervisors. The magic here isn’t just automation – it’s creating a system where approvals accelerate revenue instead of slowing it down. ApproveThis handles the bureaucratic sludge so Nearby Now can focus on making your locations look damn good online.

The Hidden Perk Your CFO Will Love

Those approval thresholds? They’re not just guardrails. When ApproveThis auto-approves a $450 equipment purchase but escalates a $550 request, you’re not micromanaging – you’re scaling. Plus, every automated workflow is a chance to spot bottlenecks. Why does the Miami location always hit budget thresholds? Maybe their local ad costs are jacked up. Now you’re fixing problems instead just rubber-stamping them.

Teams That Win Biggest

Field Service Managers: Get real-time approval rates per crew. If Team A’s invoices take 2 days longer to approve, you know where to drill down.
Marketing Ops: Sync campaign approvals with local event check-ins. Approved a pop-up? Nearby Now auto-generates location-specific content.
Multi-Location Retail: Spot regional trends when approval patterns shift. A spike in SF display denials? Maybe your visual guidelines need updating.

No More “Check Back Next Quarter”

The combo of ApproveThis and Nearby Now isn’t about flashy features – it’s about closing loops between physical operations and digital presence. Every approved service request becomes a potential five-star review. Every signed-off local ad spend actually matches what’s happening on the ground. And you? You get to stop being a human routing machine and start scaling the parts of your business that matter.
Get ApproveThis, connect your Nearby Now account, and watch how fast “approval headaches” become someone else’s problem.