
ApproveThis manages your Basecamp Integration approvals.
April 17, 2025
Integration Category: Project Management
When Project Management Meets Approval Power
Let's cut to the chase: Basecamp keeps projects moving, ApproveThis keeps decisions flowing. Together? They turn "waiting on approvals" from a productivity killer into background noise. For teams juggling client work, vendor contracts, or internal processes, this integration isn't nice-to-have - it's how you stop playing calendar tag with decision-makers.
Why This Combo Works for Mid-Sized Companies
Basecamp's great at what it does - organizing tasks, files, and conversations. But when you need formal sign-offs on budgets, deliverables, or purchases? That's where things get messy. ApproveThis adds structure without bureaucracy. Think of it like adding traffic lights to Basecamp's highways - everything keeps moving, just with fewer collisions.
The Nuts and Bolts
ApproveThis handles the decision layer: multi-step approvals, conditional logic, audit trails. Basecamp remains your collaboration hub. Zapier acts as the messenger between them. No API degrees required. Key advantage? Approvers only need email access - no extra Basecamp seats for clients or contractors. That alone saves most teams $500+/month in avoided license fees.
Real-World Use Cases That Actually Matter
1. Client Approvals That Don't Suck (For Anyone)
Marketing agencies: When a designer uploads final assets to Basecamp, automatically trigger an approval request in ApproveThis. Clients get a clean email with one-click approve/reject. No digging through Basecamp threads. No "Did you see my comment?" BS. Approval status auto-updates in Basecamp so your team knows exactly when to invoice.
2. Procurement Without the Papercuts
Manufacturing companies: New material request in Basecamp? Auto-create an approval chain in ApproveThis that routes based on amount. Under $5k? Auto-approve with manager CC'd. Over $50k? Escalate to CFO with vendor contract attached. Approved requests auto-post purchase details to Basecamp's schedule so ops knows when to expect deliveries.
3. Hiring Processes That Respect Everyone's Time
HR Teams: New candidate in Basecamp? Route offer letter approvals through ApproveThis with calculated compensation fields. If salary exceeds band, auto-add compensation committee. Approved offers get posted to Basecamp with onboarding checklists. Denied candidates get automated follow-ups without exposing sensitive salary data in Basecamp comments.
Setting This Up Without Losing Your Mind
Zapier's the key here. You'll create "Zaps" that either:
- Trigger from Basecamp → Create ApproveThis request
- Trigger from ApproveThis decision → Update Basecamp
Step-by-step (without the condescending screenshots):
- Connect both apps to Zapier (takes 2 minutes total)
- Pick a trigger event ("New Basecamp Project" or "Approved Request")
- Map key data points (project name → approval title, due dates → approval deadlines)
- Test with a real request (pro tip: use "[TEST]" in titles)
Most setups take under 15 minutes. Seriously - if it takes longer, you're overcomplicating it.
Department-Specific Wins
Operations Teams
Approved vendor contracts in ApproveThis automatically create Basecamp projects with pre-built templates. No more copying project details between systems. Denied contracts trigger archive workflows in Basecamp. Real-world result? One warehouse manager cut supplier onboarding from 3 weeks to 4 days.
Creative Teams
Final video edits in Basecamp trigger frame-specific approval requests. Clients comment directly on timestamps in ApproveThis. Approved versions auto-update Basecamp tasks. One media company reduced revision rounds by 60% using this exact flow.
Finance Teams
Expense reports submitted via Basecamp auto-route through ApproveThis with smart thresholds. Under $500? Instant approval with receipt checks. Over budget? Flagged for CFO review. All approvals sync back to Basecamp with custom accounting tags. Reduces month-end close delays by keeping everyone in the loop.
Features You'll Actually Use
ApproveThis isn't just another approval tool. These features matter when connected to Basecamp:
Approval Thresholds: Auto-approve small expenses but escalate big budgets. Sync approval limits with Basecamp project budgets.
Vacation Delegation: Approvers OOO? Requests auto-reassign. No more Basecamp @mention storms trying to find backup approvers.
Calculated Fields: Automatically compare proposal amounts against Basecamp project budgets. Highlight overages before requests even route.
Common Mistakes (And How to Avoid Them)
Don't: Try to mirror every Basecamp update in ApproveThis. Sync only decision-critical items.
Do: Use ApproveThis' email approvals for external clients. They'll never need Basecamp logins.
Don't: Create separate Zaps for every approval type. Use ApproveThis' conditional logic instead.
Do: Tag Basecamp projects with approval statuses ("Pending Legal", "Approved - Ready for Dev")
When to Call It Quits (On Manual Processes)
If your team spends more than 5 hours/week chasing approvals, you're bleeding money. If clients complain about login hassles, you're risking contracts. If projects get delayed waiting on signatures, you're sacrificing reputation.
The fix isn't another meeting. It's connecting the tools you already use. ApproveThis + Basecamp via Zapier works because it's not another platform - it's just making what you have actually work together.
Ready to Stop Being a Human Router?
Either keep pasting approval links into Basecamp comments like it's 2010, or try this:
Get Started with ApproveThis (takes 2 minutes)
Or book a 12-minute demo to see real client examples. No sales jargon - just how actual teams use this setup.
P.S. If you hit a snag setting up Zaps? Our support team does free 10-minute Zoom troubleshooting. Seriously.
Integrate with Basecamp Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Basecamp
Suggested workflows (and their Zapier components) for Basecamp
Create Basecamp messages for new ApproveThis requests
Avoid missing important approval requests by automatically posting a message in Basecamp whenever a new approval request is initiated in ApproveThis. This integration ensures all team members are immediately informed to take appropriate action.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Message
Creates a new message in a message board.
Create ApproveThis requests for new Basecamp activities
Streamline decision-making by automatically creating approval requests in ApproveThis for new activities in Basecamp. This helps facilitate quicker responses and actions based on project developments.
Zapier Components

Trigger
New Activity
Triggers when any activity happens in a basecamp.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new Basecamp projects
Automate the delegation of resources and approvals in ApproveThis whenever a new project is started in Basecamp. Ensures all new projects get necessary approvals swiftly and efficiently.
Zapier Components

Trigger
New Project
Triggers when a new project is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Start new Basecamp projects when ApproveThis requests are approved
Automatically initiate new projects in Basecamp when an approval request is finalized in ApproveThis. This automation ensures timely project kick-offs following strategic decisions.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Project
Creates a new project.
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