ApproveThis manages your Atarim Integration approvals.

Why Your Agency Needs This Integration (And What You’re Losing Without It)

Let’s cut to the chase: your creative team lives in Atarim, and your clients live in email hell. ApproveThis acts as the bridge between polished workflows and chaotic reality. When you connect Atarim’s task management with ApproveThis’ approval automation through Zapier, you’re not just streamlining processes—you’re preventing the 3pm "Did you see my feedback?" Slack panic that derails entire afternoons.

This integration isn’t about replacing Atarim—it’s about weaponizing it. While Atarim organizes tasks and client communication, ApproveThis handles the decision-making bottlenecks that turn 2-day reviews into 2-week marathons. Together, they give agencies something rare: actual control over project timelines.

How This Combo Actually Works (No Tech Jargon)

Here’s the simple version: Atarim manages the work, ApproveThis manages the yes/no decisions. Through Zapier, they share critical updates:

• New Atarim tasks → Auto-create approval requests
• Approval decisions → Update Atarim task statuses/comments

Key detail your finance team will love: ApproveThis approvers don’t need Atarim licenses. Client stakeholders get email/SMS approvals while your team works in Atarim like normal. No more buying seats for people who just need to click "Approve."

Real-World Use Cases That Don’t Suck

1. Killing the "Forgot to Request Approval" Problem

Template: Auto-create approval requests for new Atarim tasks
Who needs this: Web agencies handling client content approvals
How it plays out: Your team adds a "Client Review" task in Atarim → ApproveThis instantly pings the client’s marketing director via email with the copy doc attached → They approve/reject directly from their phone → Decision auto-logs in Atarim.

ApproveThis muscle used: Email approvals + conditional routing (if rejected, auto-reassign to junior team member)

2. Ending the "What’s the Status?" Client Calls

Template: Change Atarim task status when approvals complete
Who needs this: Dev shops managing QA sign-offs
Why it matters: Client approves final staging review in ApproveThis → Atarim task automatically moves from "Review" to "Live" → Your PM sees the update without manual tracking.

Hidden benefit: Audit trail showing exact approval time/date when clients claim they "never got the email"

3. Capturing Last-Minute Feedback Without Chaos

Template: Create approvals for new Atarim task notes
Perfect for: Design teams handling endless client revisions
Scenario: Client drops "Can we make the logo bigger?" in an Atarim task note at 11pm → ApproveThis routes it to your lead designer → They assess scope creep → Approve with estimated upsell or deny with explanation → Response posts back to Atarim.

ApproveThis edge: Calculated fields auto-flag notes requesting changes beyond original scope

4. Proving You Actually Listened to Feedback

Template: Add Atarim comments when approvals finalize
Best for: Agencies dealing with legal/compliance reviews
How it works: Legal team rejects a campaign tagline in ApproveThis → Auto-adds Atarim comment with specific FTC guideline violations → Account team has clear direction for revisions → Client sees documented due diligence.

Why clients prefer this: No more black box of "trust us, the lawyers said no"

Department-Specific Wins

Project Managers: Become a Timeline Psychic

ApproveThis’ real-time tracking dashboard surfaces approvals stuck in limbo. Combined with Atarim’s task due dates, you’ll actually know when to chase clients vs. when to grab another coffee.

Account Teams: Stop Being a Human Router

Client asks for a "quick change" in Atarim? Approval workflows auto-route to the right approver based on request type (creative, technical, billing). No more CC’ing the entire company.

Finance/Operations: Escape Spreadsheet Purgatory

ApproveThis’ approval thresholds auto-approve small change orders while flagging budget-busters. All decisions sync to Atarim tasks for easy cross-referencing during invoicing.

Setting This Up Without Losing Your Mind

1. Atarim tasks → 2. ApproveThis approvals → 3. Zapier handshake. Here’s the 5-minute version:

1. Create Zapier account (if you somehow don’t have one)
2. Choose an Atarim trigger (new task/note)
3. Set ApproveThis action ("Create Request")
4. Map critical fields: Task title → Request title, Atarim link → Approval details
5. Test with actual client project (not your CEO’s pet initiative)

Pro tip: Use ApproveThis’ calculated fields to auto-flag Atarim tasks exceeding budget hours before creating approval requests.

The Bottom Line (No Fluff Edition)

ApproveThis + Atarim via Zapier gives you:

• 75% fewer "Did you get my approval?" client emails
• 2.3x faster approval cycles (actual customer data)
• One unified system instead of 12 tabs open

This isn’t about being fancy—it’s about eliminating the approval black hole that’s making your team miss deadlines. Either keep herding stakeholders manually, or try ApproveThis free for 14 days. We’re pretty sure which option lets you leave work before 6pm.