ApproveThis manages your Feedly Integration approvals.

Why You Should Care About This Integration

Let's cut to the chase: your team spends too much time chasing down approvals for content distribution. Marketing needs legal to vet industry reports. Compliance teams delay product launches over unapproved blog posts. Sales leadership ghosts newsletter approvals until quarter-end panic sets in. This is why Feedly and ApproveThis connected through Zapier changes the game.

Feedly organizes your firehose of industry news, competitor updates, and thought leadership. ApproveThis slaps structure on your approval chaos. Together, they create a content management system that actually works for companies scaling between 50-5,000 employees. No more "I thought you reviewed that article?" emails at midnight.

How This Combo Works Better Than Your Current Process

Most teams use Feedly as a content library and ApproveThis as an approval cop. The magic happens when you make them talk to each other automatically. Here's what you gain:

Speed Without Risk

Automatically kick off approval workflows the moment new content hits your Feedly feeds. Your compliance team gets early warnings about regulated topics. Marketing leads can approve trending articles for social sharing before they go cold.

No More Approval Black Holes

ApproveThis shows you exactly who's sitting on an article approval – including how many reminders they've ignored. Combine this with Feedly's real-time updates, and you've killed the "I didn't see the email" excuse permanently.

External Approvals That Don't Require Hand-Holding

Client needs to approve your agency's content recommendations? Vendor waiting on your procurement team's contract review? ApproveThis lets external partners vote via email without needing Feedly logins. They approve; your team gets notified in Slack/Teams/wherever. Everyone stays in their lane.

Real-World Use Cases That Don't Suck

1. Marketing Teams: From Content Clutter to Campaign Fuel

Scenario: Your content team follows 200+ industry feeds in Feedly. Great for research, terrible for execution. Here's the fix:

Set up a Zap that triggers when new articles hit your "Competitor Analysis" Feedly folder. ApproveThis automatically creates approval requests with pre-built criteria:

• Legal reviews for trademark risks
• Product marketing confirms technical accuracy
• Social team approves/share dates

Approved articles get pushed to your CMS or social scheduler. Denied ones go to the "Do Not Touch" folder with rejection reasons logged. All without a single status meeting.

2. Compliance Teams: Stop Playing Whack-a-Mole With Regulated Content

Banks, healthcare orgs, and anyone in regulated industries: This one's your jam. When new articles hit Feedly feeds tagged "FDA Updates" or "Financial Regulations," ApproveThis:

• Routes to compliance officers based on topic (drug trials ≠ banking laws)
• Uses calculated fields to flag high-risk keywords
• Auto-escalates if approvals take longer than SLA

Bonus: Audit trails show exactly who approved what content and when. No more finger-pointing during regulatory reviews.

3. Research Teams: Turn Information Overload Into Actionable Intel

Market research groups wasting hours weekly on "Should we share this?" debates:

Configure Feedly to watch for breakthrough studies or earnings reports. ApproveThis then:

- Requires consensus approval from designated SMEs
- Applies conditional logic ("If study sample size <1000, auto-reject")
- Publishes vetted content to internal wikis automatically

Result? Your sales team gets pre-approved battle cards instead of raw data dumps.

Setting This Up Without Losing Your Mind

Here's the 5-step process even non-techies can handle:

Step 1: Connect Feedly to Zapier

Create a Zapier account if you don't have one (free tier works for testing). Connect your Feedly account and select the specific feeds or folders you want to monitor.

Step 2: Build Your Approval Rules in ApproveThis

Create an approval template that matches your content type. Pro tips:

- Set approval thresholds (e.g., "Auto-approve if 3/5 SMEs approve")
- Add calculated fields to score article relevance
- Enable vacation delegates so approvals don't stall

Step 3: Link the Two via Zapier

Use Zapier's "New Article in Feed" trigger from Feedly. Map key fields like article URL, summary, and tags to ApproveThis' request form. Test with a low-volume feed first.

Step 4: Configure Post-Approval Actions

Decide what happens after approval/denial:

- Approved: Add to Feedly boards, share via Slack, push to CMS
- Denied: Archive in Feedly with rejection notes

Step 5: Let the Machines Do the Work

Turn on the Zap. ApproveThis starts creating requests whenever Feedly detects new content. Approvers get email notifications with one-click approve/deny options. Dashboard shows real-time status.

Why This Beats Manual Processes Every Time

For Leadership: Actual Visibility

ApproveThis dashboards show bottlenecks in real time. If legal approvals always lag, maybe you need more reviewers. If marketing rejects 80% of sales-submitted articles, fix the content strategy.

For Approvers: Less Grunt Work

Email-based approvals mean no new logins to learn. Conditional routing ensures people only see relevant requests. Vacation mode stops approvals from piling up when someone's OOO.

For Content Teams: Faster Turnarounds

Auto-reject obvious mismatches. Parallel approvals instead of sequential hand-offs. Dynamic fields pull key data (author credentials, publication date) into approval requests automatically.

The Bottom Line

If your team spends more than 30 minutes daily chasing content approvals, this integration pays for itself in a week. It's not about replacing human judgment – it's about eliminating the administrative circus around that judgment.

ApproveThis works because it adapts to your existing Feedly habits instead of forcing new ones. Approvers stay in their inboxes. Requesters stop playing approval tag. And you finally get to say "Yes, we reviewed that" with actual data to back it up.

Next step: Register for ApproveThis, connect your Feedly account via Zapier, and set up your first automation in under 20 minutes. Or book a demo if you want to see how other teams in your industry are using it.